0:00Vote title card
This black and white monochrome scene is dominated by a large, bold, sans-serif 'VOTE' in white text, centrally placed against a stark black background. On the left, a grayscale vertical rectangular panel displays a close-up, chest-up shot of a young man with short, dark, curly hair, looking directly into the camera with a neutral, contemplative expression. He is wearing a light-colored, collared button-down shirt. On the right, another grayscale vertical rectangular panel shows an overhead shot of a white piece of paper with the word 'VOTE!' written in capital letters, accompanied by a black pen resting beside it. The overall lighting is high contrast, typical of black and white imagery, creating a clean and impactful aesthetic. Small white text at the very bottom of the screen reads 'So on November 3rd, 2020...'.
0:01Advocacy message montage
This scene features a black and white, monochrome, three-panel split-screen composition. The central panel is a medium shot of an individual performing sign language, framed against a plain, light gray background, consistently present throughout this segment. The left and right panels rapidly switch between different individuals, each delivering a spoken line related to voting. These individuals appear and disappear quickly, creating a dynamic montage effect. The lighting is soft and even across all panels, highlighting the subjects without harsh shadows and maintaining the serious mood of the grayscale palette. Text overlays frequently appear at the bottom of the screen, displaying phrases such as 'voter suppression will be present.', 'Vote anyway.', 'You will be discouraged.', 'Tuesday will be imperfect.', and 'Vote anyway.' These texts correspond to the spoken dialogue.
0:10Call to action montage
This scene continues the black and white, monochrome, three-panel split-screen composition. The central panel remains focused on the individual performing sign language against a plain, light gray background. The left and right panels continue to feature different individuals who deliver specific spoken calls to action, such as 'Cast your promise' and 'Cast your vote'. The rapid succession of these speakers maintains a dynamic and urgent feel, emphasizing collective participation. The lighting remains soft and even, preserving the serious yet determined atmosphere established by the grayscale aesthetic. Text overlays at the bottom of the screen reiterate the spoken phrases: 'Cast your promise. Cast your vote. Cast your vote.'.
0:13Brand endorsement and CTA
The central panel of the screen transitions to a stark black background, showcasing the white Levi's logo, which consists of a stylized red batwing shape with 'Levi's' written in white script. Below the logo, white sans-serif text provides a call to action: 'learn more and register to vote at levi.com/itsyourvote'. The left and right vertical panels persist, each displaying a different individual in grayscale. The individual on the left is a bald, dark-skinned woman wearing a dark, possibly sleeveless top and a distinctive necklace, standing with her hands clasped together at chest level. The individual on the right is a young woman with blonde, wavy hair, wearing a light-colored, cropped hoodie adorned with 'Vote' and star motifs, also standing with her hands clasped in front of her. The lighting is low-key, with the black central background making the white text and logo pop. The overall atmosphere is serious, impactful, and serves as a brand endorsement for the voting message.
