0:00floating trash intro
The scene opens with various pieces of trash floating and slowly rotating against a completely black background. A white plastic drinking straw extends from the top left, almost horizontally, towards a crumpled paper coffee cup with a beige base and dark, abstract, swirling patterns. Other blurry, dark shapes suggest more refuse, but these two items are the most distinct. The lighting is focused and artificial, highlighting the textures of the trash against the stark dark. The overall mood is somber and stark. There are no visible texts or graphics other than the REI Co-op logo and 'dramatic orchestral music' text overlay at the bottom, which is not part of the visual scene itself. The camera slowly pans and rotates, following the drifting objects.
0:01floating trash with text
Against a pure black background, various items of trash float and slowly drift, creating a sense of weightlessness. These items include a crumpled chip bag (orange and red), a white plastic milk jug, a clear plastic cup or container, a white plastic mesh produce bag, and other indistinct plastic debris. The lighting is stark and directional, emphasizing the objects' forms and materials. White, bold sans-serif text appears in the center of the screen, initially reading 'DID' at 2800ms and then changing to 'THIS' at 3800ms, effectively asking a question about the origin of the trash. The camera continues its slow, almost imperceptible drift and rotation, giving a gentle, unsettling motion to the scene. The color palette is dominated by the black background and the muted, artificial colors of the plastic waste.
0:05landfill aerial
An aerial wide shot captures a vast, sprawling landfill stretching to the horizon under a bright, overcast sky. The landscape is dominated by an immense expanse of white, grey, and colored garbage, creating a chaotic texture. A single large yellow bulldozer, a piece of heavy machinery, is visible in the middle ground, actively pushing and compacting the refuse. Hundreds of seagulls circle and perch over the landfill, a common sight in such environments, further emphasizing the scale of waste. In the far background, a body of water, possibly an ocean or large lake, meets the land, appearing grey and hazy. The lighting is natural and bright, illuminating the grim reality of the site. The camera is static, offering a desolate overview.
0:06deforested area
The scene presents a wide, static shot of a deforested area under a clear blue sky. In the foreground, the ground is covered with chopped tree trunks, branches, and wood debris, indicating recent logging activity. The soil is dark and disturbed. In the mid-ground, a dense line of tall, slender pine trees stands vertically, their dark green canopies reaching upwards, forming a stark contrast to the cleared land. These trees appear to be part of a managed forest or plantation, planted in neat rows. The lighting is bright and natural, casting clear daylight over the scene. The color palette is natural, featuring earthy browns and greens against the vibrant blue sky. There is no visible action or specific characters.
0:07ocean plastic wave
An overhead wide shot captures an ocean wave crashing and churning amidst an extraordinary amount of plastic waste. The water is a turbulent mix of white foam, greenish-blue ocean, and countless pieces of colorful plastic debris, including bottles, bags, and fragments. The trash is so dense that it forms a discernible 'slick' within the wave. The natural sunlight illuminates the chaotic scene, highlighting the different colors and textures of the plastic. The camera remains static, observing the destructive interaction between nature and pollution. The dominant colors are the foamy white of the wave, the blue-green of the ocean, and the myriad of artificial bright colors from the plastic.
0:08discarded cup people passing
This medium shot focuses on a discarded white styrofoam cup lying on a grey concrete pavement. The cup is slightly crushed and discolored, suggesting it has been there for some time. The background is blurred, showing soft green foliage and the indistinct shapes of buildings, indicating an urban or suburban outdoor setting. The lighting is natural and bright, creating soft shadows. During the scene, two different individuals walk past the cup, their lower bodies and legs visible, demonstrating indifference to the litter. The first person wears dark pants and pushes a dark stroller, while the second wears grey wide-leg pants and light-colored wedge sandals. The camera maintains a static position, framing the discarded cup and the passing legs.
0:10opt to act logo
The screen is completely black. In the center, a large white graphic appears: the phrase 'OPT TO ACT' is stacked vertically, with 'OPT' above 'TO ACT'. Surrounding this text is a circular arrow motif, with two thick white arrows forming a circle, indicating a continuous or cyclical process. The upper arrow points clockwise, while the lower arrow points counter-clockwise, symbolizing action and change. The lighting is absent, only the glowing white text and graphic against the dark. There is no camera motion, and the focus is solely on this powerful, symbolic call to action. The aesthetic is clean, minimalist, and impactful.
0:12rei call to action
The screen remains completely black, serving as a backdrop for the final call to action. At the top center, the white REI Co-op logo appears, featuring a stylized pine tree within a circular mountain motif, with 'REI' above and 'CO-OP' below. Below the logo, the hashtag '#OPTOUTSIDE' is displayed in large, bold white sans-serif text, with 'TODAY' in smaller text underneath. At the very bottom, a prominent red rectangular button with rounded corners reads 'SWIPE UP TO ACT' in white, bold, capital letters. The overall impression is clean, direct, and empowering, encouraging immediate engagement. There is no camera motion, and the lighting is conceptual, highlighting the white and red elements against the black void.
