0:00product shot with text overlay
A split-screen vertical video format features a dark teal (approx. #1D6E6A) background dominating the upper two-thirds, while the bottom third is a circular cutout revealing a product shot. The teal background displays white text, which animates sequentially: first "MEET", then "MEET THE BED FOR BACK PAIN", and finally "relief" in a larger, bold font. A white circular graphic with a teal outline, displaying "from $1,299", slides in from the left and rests on the bottom right of the teal section, slightly overlapping the bed cutout. The product shot shows a modern, adjustable smart bed with a pristine white mattress and a light grey base frame. The mattress is visibly articulated, with both the head and foot sections slightly elevated. A padded, light grey headboard complements the frame. The bed is situated in a tastefully decorated bedroom with soft, natural light streaming in from a large window on the left, revealing lush green foliage outside. The flooring is dark wood, partially covered by a dark, textured rug where a pair of white slippers are casually placed. The overall lighting is soft, warm, and inviting. Below the circular product cutout, small white text reads: "Options shown. Prices higher in AK and HI."
0:04father daughter play with text overlay
This outdoor scene, filmed in a vertical orientation, captures a joyful moment between a father and his young daughter under bright, natural daylight. The background is softly blurred, showing glimpses of palm trees and distant structures, suggesting a sunny beach or park setting. The father, positioned in the mid-ground, is lifting his daughter high into the air, holding her securely by her waist. Both are mid-action, with the daughter's legs tucked up and her body arched slightly. They are laughing heartily, their faces conveying pure happiness. The lighting is bright and even, with soft highlights on their skin and clothing. White text overlays the scene, first displaying "MOST SMART BED OWNERS", which then transitions to "EXPERIENCE BACK PAIN". Finally, the word "relief" appears in a large, vibrant teal font, positioned diagonally across the lower left part of the frame, partially obscuring the father's arm and the daughter's legs. The vibrant teal of the text contrasts with the warm, natural tones of the subjects and environment.
0:09father daughter shoulder ride with logo reveal
The scene continues outdoors under bright, diffused sunlight, maintaining the vertical video format. The young girl is now comfortably seated on her father's shoulders. The father is looking towards the right of the frame with a wide, joyful smile, his face illuminated by the natural light. The daughter, also smiling broadly with her mouth slightly open, looks forward and slightly to the left, her arms extended outward as if playfully balancing. The background remains softly blurred, featuring a bright, slightly overcast sky and faint green palm trees, reinforcing the pleasant outdoor atmosphere. The color palette is natural and warm, dominated by the subjects' skin tones and clothing. White text appears on the screen, first reading "only at", and then the 'Sleep Number' logo slides into view: "sleep" and "number" in white text, separated by a distinctive diamond-shaped icon with vertical up and down arrows, also in white. The father and daughter are positioned slightly off-center to the right, occupying a significant portion of the frame, conveying a strong sense of familial warmth and happiness.
