0:00frizzy hair intro
The scene opens with a rear view of a woman from the chest up, her long, dark brown hair, which has lighter caramel highlights, being vigorously shaken from side to side. Her hair appears frizzy and undefined, moving wildly around her head. She is wearing a light purple ribbed bralette and white high-waisted shorts, revealing her back and shoulders. The background suggests a warm, indoor living space with a high, vaulted wooden ceiling with exposed beams and light-colored walls. Lighting is bright and even, casting minimal shadows. Text overlays include: 'Wavy hair propaganda I'm not falling for' at the top, 'Air dry and hope for the best' with a 🙏 emoji in the middle, and 'Waves don't need hold It's just frizz' with 😠 emojis below. The overall mood is one of lighthearted skepticism towards typical hair styling claims.
0:03product introduction
The scene transitions to a medium shot of the woman now facing the camera, holding a light pink tube of 'kit-sch Smoothing Air Dry Cream with Castor Oil' in her right hand, positioned prominently in the foreground. Her hair is visibly wet, dark brown with lighter streaks, and lightly styled to frame her face. Her striking green eyes look directly at the camera with a soft, confident smile. She is wearing a black satin kimono-style robe with a delicate floral pattern (white, pink, green, and blue flowers) over a V-neck. A gold necklace is visible around her neck and gold bracelets on her wrist. The background shows a bright, modern bathroom or dressing area with white walls and what appears to be a mirror or arched doorway behind her. A text overlay at the bottom reads: 'This is your holy grail'. The lighting is bright and soft, highlighting her features. The scene then quickly cuts to a close-up of her squeezing the white cream product onto her left palm, which is cupped slightly. Her fingernails are painted a soft, iridescent lavender color.
0:05product application montage
This is a fast-paced montage of the woman applying the hair cream and showing her hair as it begins to dry. Each shot is a medium close-up, focusing on her upper body and hair. She is seen rubbing the cream between her hands, then gently working it through her wet hair, raking her fingers through the strands from root to tip. She occasionally combs her hair with a light purple brush and twists sections of hair to encourage waves. Throughout these actions, she looks at the camera with a soft, engaging smile or a focused expression. Her hair remains wet, gradually transitioning to 'almost dry'. The background consistently shows a bright, well-lit bathroom or dressing area with white walls, an arched entryway, and glimpses of a mirror and sink counter. Text overlays appear sequentially: 'Super lightweight formula', 'Doesn't weigh hair down', 'Dries quickly', 'Smells so good', and 'Let's it do it's thing', concluding with 'Almost dry'. The lighting is consistently bright and natural, highlighting the shine in her wet hair.
0:23hair result showcase
The scene transitions to the woman with her hair fully air-dried into beautiful, defined waves. The camera cycles through various angles: a medium close-up of her from the front, holding the pink 'kit-sch' product next to her face and smiling brightly; a rear view of her shaking her wavy hair to demonstrate its movement; and a front view where she runs her fingers through her hair, smiling and showcasing the voluminous waves. She is now wearing a light brown ribbed t-shirt and light green cargo pants, maintaining the gold accessories. Her green eyes are bright, and her smile is confident and genuine, indicating satisfaction with the results. The background is consistent with the indoor setting, featuring an arched doorway and a houseplant. Text overlays read: 'All dry' and 'Plus it saved me 30 min because I didn't have to style'. The lighting is bright and consistent, emphasizing the healthy shine and texture of her wavy hair.
0:30call to action
The final scene is a medium close-up of the woman, slightly off-center to the right, holding the 'kit-sch Smoothing Air Dry Cream' product directly in front of the camera. She smiles broadly and genuinely, looking directly into the lens. Her wavy, air-dried hair frames her face perfectly. She is wearing the light brown ribbed t-shirt, a gold necklace, and gold bracelets. The background is softly blurred but consistent with the previous indoor setting. The lighting is bright and flattering. A text overlay reads: 'Get yours today'. She shifts the product slightly and continues to smile, reinforcing the positive impression.
