0:00intro talking head wink The scene opens with a medium shot of a man sitting at a dark wooden bar. He has short dark hair, a beard, and wears clear-rimmed glasses and a white collared shirt. The background features shelves filled with numerous liquor bottles, creating a warm, amber-toned glow from indirect lighting, typical of a cozy bar atmosphere. The overall color palette is warm with browns, golds, and amber. The man winks playfully and then takes a sip from a clear glass filled with a dark beverage, possibly a beer. He smiles slightly as he sets the glass down. Overlaid at the top is a white banner with blue accents, featuring the text 'A PERFECT EXPLANATION'. On the top left is 'attn:' and on the top right is 'amazon' logo. A similar white banner at the bottom displays the text 'of why raising the minimum wage is good for everyone.'. The camera remains static throughout this shot.
0:05talking head explaining This is a medium close-up of the same male speaker, now facing directly towards the camera with a confident and articulate expression. His dark hair and beard are clearly visible, as are his clear-framed glasses. He is still wearing the white collared shirt. The background remains the dimly lit bar with numerous bottles, providing a slightly blurred but recognizable context. The lighting is soft and even, highlighting his face. He is actively speaking, gesturing slightly with his hands to emphasize his points. The top and bottom white banners are present, with 'attn:' and 'amazon' logos. The text at the bottom reads: 'Raising the minimum wage is good for the economy.' Below this, in a smaller font, are 'INCREASING THE MINIMUM WAGE WOULD HELP, NOT HURT, THE ECONOMY.' NBC NEWS (2020). The camera maintains a static position.
0:08talking head question why The scene shifts to a medium shot of the speaker, similar to the initial framing, but with a more dynamic posture as he leans slightly away from the bar and uses broader hand gestures. He continues to speak directly to the camera, maintaining a questioning yet engaging expression. The background of the bar, with its array of bottles and warm lighting, is still visible. A large, prominent pink rectangular text box dramatically appears over the bottom half of the screen, asking 'WHY?'. Below this, the text 'Because when you put more money' appears. The 'attn:' and 'amazon' logos remain in the top corners. The overall mood is explanatory and slightly dramatic due to the text overlay. The camera remains static.
0:11b roll stock options This scene is a close-up on a digital display showing rapidly changing stock market numbers. The numbers are glowing blue on a dark blue background, resembling an electronic ticker or financial data screen. The digits quickly scroll and update, creating a sense of fast-paced financial activity. The overall color palette is cool blue, contrasting with the previous warm bar scenes. At the top left, the 'attn:' logo is visible, and the 'amazon' logo is on the top right. At the bottom, a white text overlay reads 'it doesn't go to stock options,'. The camera is static, focusing intently on the digital display.
0:12b roll oil futures The scene transitions to a striking low-angle close-up shot of an oil pump jack in motion. The massive, dark brown metal structure dominates the frame, silhouetted against a warm, hazy orange sky, possibly indicating sunrise or sunset. The mechanics of the pump are clearly visible as the main arm slowly rises and falls, symbolizing oil production. The environment evokes an industrial and somewhat stark landscape. The 'attn:' and 'amazon' logos are still visible at the top. A white text overlay at the bottom states 'or oil futures,'. The camera remains static, capturing the rhythmic movement of the machinery.
0:13b roll harry potter This scene features a medium shot of a male character from a film, likely Harry Potter, looking up in a chaotic, celebratory environment. He is wearing a blue shirt and is amidst a shower of white and silver confetti or debris, creating a dynamic and slightly blurred effect. The background is dark and indistinct, focusing attention on the character. His arms are spread wide, and he appears to be in a moment of surprise or exhilaration. The 'attn:' and 'amazon' logos are present at the top. The text overlay at the bottom continues from the previous scene: 'or any of that Harry Potter Wall Street b*******t.'. This is a rapid cut to illustrate a point. The camera is static.
0:15b roll harry potter close up An extreme close-up on the face of the male character, presumably Harry Potter, from the previous scene. His eyes are wide open, and his mouth is slightly agape, conveying a strong sense of shock or intense emotion. The detail in his dark hair and glasses is sharp. Confetti or debris continues to fall around him, though less prominent due to the tight framing. The background is completely blurred and dark. The 'attn:' and 'amazon' logos persist at the top. The text overlay 'Wall Street b*******t.' continues to be displayed at the bottom, reinforcing the speaker's derogatory comment about financial markets. The camera holds static on his expressive face.
0:16talking head explaining goods The scene returns to a medium shot of the male speaker at the bar. He is now leaning against the dark wooden counter with one arm, looking confidently at the camera. He wears his white collared shirt and glasses. The background remains the well-stocked bar with its warm lighting. He gesticulates with his free hand, explaining his point with conviction. The 'attn:' and 'amazon' logos are at the top. A white text overlay at the bottom reads 'It goes to goods and services.'. The visual style is consistent with the earlier talking head segments. The camera is static, focusing on his engaged demeanor.
A close-up shot focuses on a person's hands holding a black gas nozzle, inserting it into a car's fuel tank. The background is blurred, showing soft, warm light from a sunset or sunrise, creating a golden hour effect. The overall color palette is warm with dominant oranges and yellows from the sky, contrasting with the dark silhouette of the gas nozzle. The 'attn:' and 'amazon' logos are visible at the top. At the bottom, a white text overlay simply states 'Gas.'. This quick b-roll shot illustrates a practical everyday expense. The camera is static, capturing the action directly.
This scene presents a medium shot from an over-the-shoulder perspective, showing a person standing in front of a supermarket produce display. The person, viewed from behind, is wearing a striped blue and white shirt and dark pants, and appears to be selecting fresh vegetables. The produce section is brightly lit with cool, white fluorescent lights, emphasizing the vibrant greens and other natural colors of the fruits and vegetables. The background features more produce and shelves. The 'attn:' and 'amazon' logos remain at the top. A white text overlay at the bottom reads 'Groceries.'. This is another quick b-roll cut to show essential spending. The camera is static.
0:20talking head stimulate economy The scene returns to a medium close-up of the male speaker, positioned centrally against the familiar bar background. He is actively speaking to the camera with an animated expression, using both hands to gesture emphatically, conveying passion and conviction. His white shirt and glasses are visible. The warm lighting of the bar environment is consistent. The 'attn:' and 'amazon' logos are still present. The text overlay at the bottom reads 'Things that actually stimulate the economy.'. This reinforces his previous point about the circulation of money in the economy. The camera remains static.
0:23talking head paramedic objection A medium shot of the speaker at the bar, now adopting a more reflective or conversational posture, leaning on the bar with one arm. He speaks directly to the camera, gesturing with his free hand, as he introduces a common counter-argument or objection. His facial expression suggests he is anticipating a different viewpoint. The warm, diffused lighting from the bar shelves forms the background. The 'attn:' and 'amazon' logos are in the top corners. The text overlay at the bottom says: 'People say things like, 'Well I'm a a paramedic and I make $16 an hour.''. This scene sets up a specific objection to address. The camera is static.
0:27b roll flipping burgers wide This is an overhead close-up shot of several burger patties cooking on a large, flat-top griddle. A pair of gloved hands, holding a wide metal spatula, is actively flipping the patties, revealing their cooked and uncooked sides. Steam subtly rises from the hot griddle. The patties are pinkish-brown and sizzling in oil. The environment appears to be a commercial kitchen. The 'attn:' and 'amazon' logos are at the top. The text overlay at the bottom reads 'You mean to tell me some teenager flipping burgers'. This b-roll visually represents the 'burger flipper' scenario. The camera is static.
0:29b roll flipping burgers zoom An extreme close-up shot focuses on a single burger patty sizzling on a hot griddle. A metal spatula, held by a gloved hand, presses down on the patty, causing juices and steam to rise. The surface of the griddle is visibly greasy and hot. The details of the patty's texture and browning are sharp. The 'attn:' and 'amazon' logos are at the top. The text overlay continues, 'should make almost as much'. This shot emphasizes the repetitive, manual nature of the work. The camera is static.
0:31b roll paramedics This scene shows a medium shot from an over-the-shoulder perspective of two paramedics actively attending to an unseen person lying on the ground. The paramedics are dressed in dark blue uniforms with reflective elements, and one wears a dark cap. The environment is outdoors, possibly a rural or suburban area, with a muddy or wet ground surface and blurred trees in the background under an overcast sky. Their body language suggests urgency and care. The 'attn:' and 'amazon' logos are at the top. The text overlay concludes the question: 'as I do for saving lives?'. This b-roll provides a visual contrast to the 'burger flipper' example. The camera is static.
0:32talking head refute objection The scene reverts to a medium shot of the speaker, seated at the bar. He shakes his head gently while speaking, indicating disagreement or clarification. His expression is calm but firm as he directly addresses the implied comparison. He wears his white shirt and glasses. The familiar warm-lit bar background is visible. The 'attn:' and 'amazon' logos are at the top. The text overlay at the bottom reads 'No, I don't mean to tell you that.'. This marks the beginning of his refutation of the previous objection. The camera remains static.
0:34talking head worth more This scene is a medium close-up of the speaker, again facing the camera with a direct and persuasive expression. He uses animated hand gestures to underscore his points, conveying enthusiasm and genuine concern. His white shirt and glasses are clearly visible. The background of the dimly lit bar with its bottles remains consistent. The 'attn:' and 'amazon' logos persist. The text overlays appear progressively at the bottom: 'I like cheeseburgers and not dying.' then 'Y'all are both cool with me.' and finally 'You are worth more too.'. The cumulative text emphasizes mutual value. The lighting is soft and even. The camera remains static.
0:40b roll cutting pie A close-up shot, angled slightly from above, shows a person's hands using a fork and a serving utensil to cut a slice from a large, circular baked pie. The pie has a golden-brown crust and a visible filling, likely fruit. It rests on a bright red plate, next to a silver bowl. The background is dark and out of focus, highlighting the pie and the action. The 'attn:' and 'amazon' logos are at the top. The text overlay at the bottom reads: 'It's not about giving somebody else a bigger piece of the pie than you get.'. This b-roll serves as a visual metaphor for the 'economic pie'. The camera is static.
0:42talking head bigger pie The scene returns to a medium close-up of the speaker, seated at the bar, delivering his concluding point on the economic 'pie' metaphor. He maintains a direct gaze and a thoughtful, yet determined expression. His white shirt and glasses are clearly visible. The background of the well-stocked bar with its warm, ambient lighting remains consistent. The 'attn:' and 'amazon' logos are at the top. The text overlay at the bottom reads 'It's about baking a bigger pie.'. He uses a slight head nod to emphasize his statement. The camera is static.
0:45talking head more pie triumphant This scene is a medium shot of the speaker at the bar, concluding his explanation with a triumphant and expansive gesture. He throws both hands up into the air, palms facing outwards, signifying abundance and shared prosperity. His expression is bright and happy, emphasizing the positive outcome. He wears his white shirt and glasses, and the bar background is still visible. The 'attn:' and 'amazon' logos are at the top. The text overlay at the bottom proclaims 'More pie for everybody!'. This shot effectively uses body language to reinforce the message of collective benefit. The camera is static.
0:47call to action share The scene transitions to a split visual. The left side of the frame is a solid, vibrant blue color, while the right side shows a heavily blurred, out-of-focus background of what appears to be the speaker. Large, white sans-serif text is prominently displayed over the blurred image. The main text reads 'SHARE THIS VIDEO' followed by 'if you believe in a $15/hr minimum wage.'. Below this, a thin white line separates the main call to action from 'SOURCES Getty'. The 'attn:' and 'amazon' logos are still present at the top corners of the overall frame. The lighting is bright and even for the text, with the background blur suggesting a soft, diffused light. The camera is static, focusing on the text and its clear message.
0:50end card amazon message The scene changes to a solid black background, with crisp white sans-serif text appearing in the center. The first line reads: 'We've seen the benefits of a $15/hr starting wage since 2018.'. Below this, a second line provides a call to action for more information: 'Learn more about our position at AboutAmazon.com/15'. Finally, at the very bottom, 'SPONSORED BY AMAZON' is displayed, identifying the video's sponsor. The text is clean and legible, using a simple, direct font. The stark black and white color scheme provides a clear and professional closing statement. The lighting is uniform, illuminating the text against the dark. The camera is static.
