0:00intro logo reveal The scene opens with a visually striking red, stylized 'JM' logo prominently displayed in the center of the frame. The background is softly blurred, depicting a serene natural landscape under a bright sky. Lush green foliage, possibly vines or bushes, occupies the foreground, slightly out of focus. Behind this, rolling hills and mountains, rendered in muted shades of green and blue, stretch into the distance under a clear, pale blue sky. The lighting is bright and natural, suggesting a sunny day, with soft highlights on the plants. The overall mood is fresh and expansive. The camera is static, focusing on the logo and the tranquil environment.
0:01product shot brown suede A close-up shot features a pair of light brown suede oxford-style shoes with matching laces, resting on a rustic wooden surface. The texture of the suede and the stitching details are clearly visible, showcasing craftsmanship. In the upper half of the frame, the red stylized 'JM' logo from the previous scene is present. Below the shoes, bold white sans-serif text reads 'THE NEW XC+ COLLECTION'. The background remains a soft, blurry natural landscape with hints of green foliage and distant mountains, bathed in warm, natural sunlight. The lighting emphasizes the texture and color of the shoes, creating a premium feel. The camera is static, providing a clear view of the product and text.
0:03product shot dark brown leather This close-up transitions to a different pair of shoes: dark brown leather oxford-style shoes with a distinctive textured pattern on the upper and subtle brogue detailing on the toe. Dark brown laces complement the rich leather. The shoes are positioned on a rustic wooden surface, highlighting their material and design. The white text overlay 'THE NEW XC+ COLLECTION' is still visible at the bottom of the frame. The background remains a soft-focus natural setting, suggesting an outdoor, relaxed environment. Sunlight illuminates the shoes, creating gentle reflections on the polished leather and emphasizing the textural contrasts. The camera is static, allowing for detailed examination of the product.
0:04product shot tan leather The scene shifts to a close-up of a pair of tan-colored leather shoes, possibly a derby or chukka boot style, with contrasting reddish-brown soles and matching laces. The leather appears smooth and supple. They are resting on a wooden surface. The white text overlay 'THE NEW XC+ COLLECTION' persists at the bottom of the frame, reinforcing the brand message. The background is a soft, blurry outdoor setting with hints of green, consistent with the previous product shots. The natural sunlight creates a warm glow, highlighting the footwear's details and inviting texture. The camera remains static, providing a clear, uninterrupted view of the product.
0:05man exiting jeep with dog A man in a casual button-up shirt and jeans is seen stepping out of the back of a dark green, rugged vintage-style SUV (possibly a Bronco) that has its top off. He is holding a leash, and a white Labrador dog is visible just behind him in the vehicle. The setting is outdoors on a sunny day, with a large, gnarled oak tree providing shade over the SUV. Rolling green hills are visible in the bright background, suggesting a countryside or vineyard location. The lighting is natural and bright, creating distinct shadows. The camera is positioned slightly above eye level, capturing the action from a medium-wide perspective. The camera is static.
0:06shoe walking cushioning feature This is a low-angle close-up shot focusing on the feet of a person walking on a light brown dirt path. The person is wearing dark blue jeans and light brown oxford shoes with an orange-brown sole. As the foot steps, the shoe slightly flexes, demonstrating cushioning. Bold white text 'ADVANCED CUSHIONING' is overlaid in the upper part of the frame. The background is a blurry natural setting, possibly indicating plants or grass. The lighting is bright and natural, highlighting the texture of the shoe and the dirt. The camera slightly pans with the walking motion, keeping the shoe in focus.
0:06boot walking slip resistant feature A close-up, low-angle shot focuses on a person's foot, clad in a sleek black leather boot with a visible reddish-brown welt stitch, stepping deliberately onto a rough concrete or stone surface, possibly stairs or a textured path. Bold white text 'SLIP-RESISTANT' is overlaid in the upper part of the frame. The background is subtly blurred, showing hints of foliage. The lighting is bright and even, accentuating the polished surface of the leather boot and the rugged texture of the ground. The camera is static, emphasizing the stability of the boot on the surface.
0:07shoe waterproof feature This close-up shot vividly demonstrates the waterproof quality of a light brown oxford shoe. The shoe, with its orange-brown sole, is positioned on wet ground, and water splashes dramatically around it as if a small puddle has been stepped in or water is being poured. Bold white text 'WATERPROOF' is overlaid in the center of the frame. The background is a dark, blurry, wet surface, possibly soil or dark concrete. The lighting is natural and bright, making the water droplets sparkle and emphasizing the shoe's ability to repel water. The camera is static, capturing the action of the water impact.
0:08men walking with dog in vineyard Three male-presenting individuals and a white Labrador dog are shown walking away from the camera along a dirt path that winds through a sunny vineyard. The path is flanked on both sides by rows of vibrant green grapevines, meticulously cultivated. In the background, majestic green rolling hills and mountains stretch under a clear, bright blue sky, creating a picturesque and expansive landscape. One man has his arm around another man's shoulder, indicating camaraderie. The lighting is bright and natural, casting long shadows and creating a warm, inviting atmosphere. The camera slowly tracks backward, following the group as they walk, maintaining a medium-wide shot.
0:09dog and man feet walking A low-angle close-up shot focuses on the white Labrador dog walking alongside a person's legs on a dirt path. The person is wearing dark blue jeans and light brown oxford shoes with an orange-brown sole. The dog walks with a happy gait, its tail wagging gently. The sunlight casts distinct shadows of the dog and the person on the path. The background is a blurry expanse of green, suggesting grass or vineyard foliage. The lighting is bright and natural, creating a warm ambiance. The camera gently tracks forward, following the dog and feet, keeping them centered in the frame.
0:10man playing with dog A male-presenting individual is captured in a medium close-up, smiling broadly and reaching out with his right hand, seemingly playing with a dog that is mostly out of frame to the left. He is wearing a blue and white plaid shirt and a dark vest. Behind him, a large, leafy tree provides dappled shade, and bright sunlight filters through the leaves, creating lens flares. The background is a soft blur of green foliage. The man's facial expression is joyful and relaxed. The lighting is natural and bright, with a warm, golden quality. The camera is static, focusing on the man's happy interaction.
0:11men relaxing patio Two male-presenting individuals are comfortably seated on an outdoor patio, relaxing on elegant white-cushioned wooden lounge chairs. A small wooden coffee table, holding drinks and possibly snacks, is placed between them. One man is wearing dark casual attire, the other a sport coat over a casual shirt and jeans. In the background, a beautiful stone building with a classic tiled roof is visible, nestled under the shade of a large, mature tree. The patio is set on a lush, well-maintained green lawn. The lighting is soft and natural, suggesting a pleasant afternoon. The overall mood is one of relaxation and leisure. The camera is static, capturing the scene from a medium-wide perspective.
0:12end card logo and lifestyle This scene functions as the end card, featuring the same two male-presenting individuals relaxing on the outdoor patio as in the previous scene. They are seated on white-cushioned wooden chairs, with drinks on a small wooden table between them, on a lush green lawn. A stone building with a tiled roof and a large tree provide a scenic backdrop. Overlaid on this tranquil scene are multiple branding elements: the large red stylized 'JM' logo, and the white text 'JOHNSTON & MURPHY' and 'SINCE 1850'. The lighting remains soft and natural, maintaining the relaxed and inviting atmosphere. The camera is static, providing a clear, branded conclusion to the video.
