0:00talking head with food and brand intro A medium shot frames a woman speaking directly to the camera, positioned slightly to the right of center. She possesses long, wavy light brown hair and is dressed in a cozy, cream-colored knit sweater. Her expression is warm and engaging, with a friendly smile. In the immediate foreground, on a clean white countertop, three distinct and colorful plates of salads are arranged, showcasing various fresh ingredients. Behind the woman, a well-lit kitchen environment is visible, featuring modern blue lower cabinets, a white subway tile backsplash, and light wooden shelves adorned with minimalist kitchen decor, including a vibrant blue cake stand. To the left on the counter, a brown Blue Apron box is clearly displayed. The lighting is bright and even, highlighting the textures of the food and the woman's features. The dominant colors are natural and inviting, with the fresh greens, reds, and oranges of the food contrasting with the neutral kitchen tones. Multiple text overlays appear sequentially, introducing the woman and the brand partnership: 'I'M MELISSA BEN-ISHAY', 'CEO AND CO-FOUNDER OF BAKED BY MELISSA', 'AND I'M SO EXCITED TO BE PARTNERING WITH', 'BLUE APRON', 'TO BRING YOU THREE INCREDIBLE DELICIOUS AND NUTRITIOUS MEALS'. The camera remains stationary throughout the scene.
0:10close up salmon salad This scene presents a tight, high-angle close-up of the salmon salad, completely filling the frame. The light green-grey plate serves as the backdrop for a perfectly cooked salmon fillet, its crispy skin glistening under the bright light. A generous dollop of creamy white sauce, dusted with black pepper, sits atop the salmon. The fillet is arranged on a bed of fresh, dark green arugula, surrounded by a colorful mix of white cannellini beans, bright red cherry tomato halves, crumbled white feta cheese, and dark olive pieces. In the upper right corner, a clear glass filled with water, showing condensation and subtle reflections, is partially visible. Strong, natural lighting illuminates the dish, emphasizing the textures and fresh colors. A text overlay, 'IT HAS 50 GRAMS OF PROTEIN', reinforces a key nutritional benefit. The camera remains static.
0:13close up rainbow kale salad The camera captures a high-angle, detailed close-up of the rainbow kale salad, which occupies the entire frame. The salad is served in a distinct yellow-brown ceramic bowl, highlighting the dish's rustic appeal. The composition emphasizes the rich variety of ingredients: fresh, deep green leafy vegetables (likely kale), finely shredded, bright orange carrots, vibrant red bell pepper strips, golden corn kernels, and a medley of finely shredded purple and white cabbage. A glossy, light brown miso vinaigrette is liberally drizzled over the entire salad, enhancing its visual appeal and suggesting a rich flavor. Natural light casts bright highlights on the moist textures of the vegetables and dressing, making the ingredients appear fresh and appetizing. A text overlay, 'THIS RAINBOW KALE SALAD IS MADE WITH MY MISO VINAIGRETTE', appears, providing specific details about the dish. The camera remains static.
0:16talking head with food and brand continuation The scene reverts to a medium shot of the woman, maintaining the same framing and kitchen setting as the initial scene. She is positioned slightly off-center to the right, maintaining direct eye contact with the camera. Her friendly and confident expression persists, with her long, curly brown hair framing her face and the cream-colored knit sweater still visible. The three plates of vibrant salads remain prominently displayed in the foreground on the white countertop. The Blue Apron box continues to be visible on the left side of the background. The consistent kitchen background, featuring blue cabinets and white subway tiles, provides a familiar context. The lighting remains bright and natural, ensuring clear visibility. As she speaks, the woman makes a subtle, open-handed gesture with her right hand, emphasizing her point. A text overlay, 'AND IF YOU KNOW YOU KNOW', appears to underline a shared understanding or appeal to an audience familiar with her brand. The camera remains static.
0:18close up garlic panko chicken salad This scene provides a high-angle, detailed close-up of the garlic panko chicken salad, completely filling the frame. The salad is presented on a light pinkish-grey ceramic plate. Two generous slices of chicken breast are the focal point, beautifully coated in a golden-brown, crispy panko crust, and artfully drizzled with a rich, dark balsamic-like glaze. These chicken pieces are arranged over a bed of fresh, dark green leafy vegetables, possibly spinach or arugula, interspersed with deep purple wild rice, vibrant orange mini bell peppers, and bright red cherry tomato halves. Natural sunlight powerfully illuminates the dish, accentuating the crunchy texture of the panko and the freshness of the colorful vegetables. The background is softly blurred, ensuring full attention is drawn to the appetizing meal. A text overlay, 'THIS IS GARLIC PANKO CHICKEN', identifies the dish. The camera remains static.
0:20woman eating chicken panko A medium shot captures the woman reaching for one of the salad plates, specifically the garlic panko chicken salad. With her fingers, she delicately picks up a small, crusted piece of chicken. She then brings the food to her mouth, taking a bite with a satisfied expression. Her head is tilted slightly back, and her eyes close briefly as she savors the taste, conveying genuine enjoyment. She wears the same cream-colored knit sweater, and her curly brown hair frames her face. The kitchen background, complete with blue cabinets and white tiles, remains consistent. The three plates of food are still arranged in the foreground on the white countertop. The lighting is bright and natural. A text overlay, 'TASTES LIKE GARLIC BREAD CHICKEN', appears, describing her experience. The camera remains static.
0:23woman eating carrot call to action The scene continues with a medium shot of the woman, consistent with previous host-focused shots. She is positioned behind the kitchen counter, with the three plates of salad in the foreground. She reaches into the rainbow kale salad and plucks out a shredded carrot, which she brings to her mouth and eats, her expression showing enjoyment. She then looks directly at the camera, speaking with a confident and friendly smile. Her long, curly brown hair and cream knit sweater are visible. The kitchen background, including the blue cabinets and white tiles, remains the same, as does the prominent Blue Apron box to her left. The lighting is bright and natural. Sequential text overlays appear to present a call to action: 'IF YOU'RE EATING CLEANER THIS YEAR', 'USE MY CODE MELISSA', 'AND GET 35% OFF'. The camera remains static, maintaining focus on the woman and the food.
