0:00plastic cup breaking
The scene opens with a close-up, slightly high-angle shot focusing on a white, disposable plastic cup with delicate, dark swirling leaf-like patterns on its surface. The cup is positioned against an entirely dark, black background, suggesting an abstract or isolated setting. A thin, white plastic straw is seen horizontally in the upper left, poking into the cup. The cup appears to be breaking or collapsing, hinting at fragility or disposal. Bright, focused lighting illuminates the cup from the left, creating subtle shadows that give it depth against the stark background. The color palette is primarily white, black, and the faded, muted tones of the cup's patterns. At the bottom, a semi-transparent text overlay "(dramatic orchestral music)" is visible, along with the partially obscured white "REI Co-op" logo.
0:01floating trash montage
This scene presents a dark, abstract environment, effectively a black void, against which various discarded items of plastic waste appear to be floating or falling. The camera adopts an overhead perspective, looking down on this array of debris. Objects include a crumpled orange chip bag, a clear plastic cup, a white mesh produce bag, a pink plastic straw, and other indeterminate plastic fragments. The lighting is bright and direct, highlighting the textures and forms of each piece of trash, creating sharp contrasts against the deep black background. The items are in constant, slow, and random motion, drifting across the frame. The color palette is dominated by the synthetic hues of the plastic waste – oranges, whites, clear plastics, and a touch of pink – all sharply contrasted by the oppressive black. The text overlay "(dramatic orchestral music)" persists at the bottom.
0:03trash with text did
Continuing the dark, abstract setting of the previous scene, an assortment of plastic waste floats and tumbles against a pitch-black background. This time, a prominent white plastic milk jug with a cow illustration and "MILK" text, a beige plastic cup, and a bright orange fishing net or mesh are distinctly visible alongside other smaller, indistinct plastic fragments. The lighting remains stark and bright, emphasizing the artificial colors and forms of the trash. The items are in a chaotic, yet slow, motion, spiraling and drifting. Centered prominently in the frame, the word "DID" appears in large, bold, white sans-serif letters, contrasting sharply with both the black background and the surrounding debris. The "(dramatic orchestral music)" text overlay is still present.
0:04trash with text this
This short, dynamic scene maintains the dark, abstract environment with plastic waste. More pieces of trash, including another crumpled orange chip bag and a small clear plastic bag containing a red item (possibly a plastic wrapper or utensil), are seen against the black void. The camera angle shifts slightly, and the trash continues its slow, chaotic tumble. The lighting remains sharp, highlighting the details of the debris. The dominant colors are the oranges, whites, and reds of the plastic, starkly contrasted by the black background. Superimposed in large, bold, white sans-serif letters, the word "THIS" appears centrally, positioned directly beneath the word "DID" from the previous scene, completing the phrase. The "(dramatic orchestral music)" overlay is visible.
0:05landfill aerial view
An expansive aerial, wide-angle shot reveals a massive, sprawling landfill under a bright, overcast sky. The ground is completely covered with an overwhelming amount of mixed refuse, a mosaic of countless discarded items in various colors, predominantly whites, grays, and blacks, with flecks of brighter colors. A large, yellow bulldozer, with tracks and a front blade, is actively working in the middle ground, pushing and compacting the trash. The horizon features a body of water or distant land, blurred by haze. Above the landfill, hundreds of white seagulls are visible, circling and flying, creating a sense of both scale and ecological impact. The overall lighting is bright and natural, with diffused sunlight suggesting a daytime setting. The scene conveys a bleak, overwhelming, and somber atmosphere.
0:06clear cut forest
This scene is a wide, eye-level shot depicting the aftermath of deforestation. In the foreground and mid-ground, the ground is barren and muddy, covered with numerous cut tree stumps and discarded logs and branches, indicating recent clearcutting. The dirt is a dark, reddish-brown. In the background, a dense, tall line of healthy pine trees with dark green needles stands vertically, forming a stark boundary against a clear, light blue sky. The lighting is bright and natural, casting subtle shadows from the remaining trees. The overall color palette is earthy browns and greens, contrasted by the bright blue sky, conveying a sense of environmental damage and loss. The trees in the background are uniform in height and spacing.
0:07ocean pollution
An extreme overhead, close-up shot focuses directly down into choppy ocean water, which is heavily polluted with a dense concentration of various plastic and refuse materials. The water is a dark, murky blue-green, churning with white foam and splashes from small waves. The surface is almost entirely covered by a mosaic of colorful and fragmented plastic trash: bottle caps, wrappers, bags, and unidentifiable debris, creating a horrifying tapestry of human waste. The bright, natural light from above reflects off the wet surfaces of the plastic and the foamy water. The predominant colors are the blues and greens of the water mixed with the vibrant, artificial hues of the plastic, creating a disturbing and impactful visual of oceanic pollution. The text overlay "(wave crashing)" is visible at the bottom.
0:08cup on ground stroller
A low-angle, medium shot focuses on a discarded white plastic cup lying on a textured grey concrete or asphalt ground. The cup is tipped on its side, revealing its empty interior. In the background, out of focus, is a blurry urban or suburban setting with lush green foliage and dark building structures, suggesting an outdoor park or street. A person, mostly obscured but wearing dark pants and pushing a dark-colored baby stroller with visible wheels, walks from left to right across the background. The lighting is natural daylight, creating soft shadows. The color palette consists of the muted tones of the ground and cup, contrasted by the green of the plants and dark clothing. A text overlay, "[ Narrator: Change isn't easy. ]", appears at the bottom.
0:09cup on ground feet
This low-angle, close-up shot maintains focus on the discarded white plastic cup lying on the textured grey pavement. The cup is still on its side, and its empty interior is visible. Several pairs of human feet, wearing different types of footwear, walk past and around the cup. One pair of feet wears grey fabric pants and black flat shoes with a woven texture and cork soles. Another pair wears dark pants and beige or brown wedge sandals with an ankle strap. The feet carefully step over or around the cup, demonstrating an awareness of its presence but no direct interaction to pick it up. The background remains blurred, with hints of green foliage. Natural daylight illuminates the scene. The color palette features muted greys, blacks, and browns, with touches of green. The text overlay, "[ Starting is. ]", appears at the bottom, concluding the narrator's statement.
0:11opt to act logo
The scene transitions to a stark, minimalist graphic display against a solid black background. Centered prominently in the frame is a bold white graphic. This graphic features a stylized recycling symbol, composed of two curved arrows forming a circular shape, with one arrow pointing clockwise and the other counter-clockwise, representing continuous action or recycling. Within the circle formed by these arrows, the words "OPT TO ACT" are stacked vertically in a clean, sans-serif white font. The lighting is uniform, as it's a graphic on a screen. The color palette is strictly black and white, creating a powerful, direct, and impactful call to action. There are no other elements or camera movements.
0:12rei call to action
This final scene is another static graphic against a solid black background, acting as a clear call to action. At the top, the "REI Co-op" logo is displayed in white, featuring stylized mountain peaks and trees. Below this, the bold white text "#OPTOUTSIDE TODAY" is centered. Further down, a prominent rectangular button with rounded corners appears, colored bright red with the white text "SWIPE UP TO ACT" inside. The overall composition is clean and direct, designed for a mobile interface. The lighting is even, illuminating the white and red graphics against the black. The color palette is dominated by black, white, and a striking red, creating a sense of urgency and brand identity. A faint text overlay "(birds chirping)" is present, subtly hinting at nature.
