0:00weighing coffee beans
A medium close-up, slightly high-angle shot shows a person's hand pouring dark, roasted coffee beans from a small, dark metal cup into a larger, dark metal receptacle, which is resting on a sleek, black digital scale. The scale's bright white LED display shows numbers rapidly increasing, indicating the weight of the beans. The background is softly blurred, revealing warm, light-brown tones of a kitchen or coffee bar. The lighting is soft and ambient, creating gentle highlights on the metallic surfaces and a cozy atmosphere. Dominant colors are dark charcoal grey, black, and warm cream/light brown. White sans-serif text, 'THIS COULD BE YOUR MORNING', is overlaid on the lower left of the frame.
0:04grinding coffee beans
A medium shot, slightly high angle, focuses on a person's hand interacting with a modern, black coffee grinder. The hand first removes a clear plastic lid from the grinder's hopper, revealing the opening. Then, the hand, holding a small black measuring cup, carefully pours the pre-weighed dark coffee beans into the clear hopper of the grinder. The grinder itself is a vertical, rectangular unit with ribbed sides, suggesting a sleek, industrial design. The background is a warm, blurred domestic setting, likely a kitchen. The lighting remains soft and warm, highlighting the textures of the grinder and the movement of the beans. The overall color palette is dominated by blacks, clear plastic, and warm browns. White sans-serif text, 'CALM', is overlaid in the center of the frame.
0:07coffee grinding action
An extreme close-up shot delves into the mechanism of the coffee grinder, focusing intensely on the dark, roasted coffee beans as they are being processed. The shot is dark and moody, emphasizing the grinding action. The coffee beans are seen tumbling and then disappearing as they are crushed, creating a swirling effect. Metallic components of the grinder are visible, reflecting faint light. The lighting is low-key, with highlights catching the rich brown tones of the beans and the subtle gleam of metal. The color palette is predominantly dark browns, black, and metallic greys. White sans-serif text, 'SIMPLE', is overlaid in the center of the frame.
0:10inserting portafilter
A medium-wide shot captures a person's hand inserting a chrome portafilter, presumably filled with freshly ground coffee, into the brew head of an espresso machine. The portafilter is pushed upwards and then twisted firmly to lock it into place. In the foreground, slightly out of focus, are various white and black coffee accessories on a light wooden tray or countertop. The espresso machine itself is white and metallic, partially visible on the left, while a black coffee grinder is discernible in the background on the right. The scene is well-lit with soft, bright ambient light, creating a clean and functional atmosphere. The color palette includes whites, blacks, chrome, and warm wood tones. White sans-serif text, 'EFFORTLESS', is overlaid in the center of the frame.
0:13tamping coffee
A close-up shot focuses on a person's hand tamping down ground coffee within a gleaming chrome portafilter. A white, circular tamper with a flat base is pressed firmly and evenly into the dark coffee grounds, compacting them perfectly. The portafilter rests on a small, dark wooden mat or stand on a bright white countertop. The lighting is soft and warm, creating reflections on the chrome and highlighting the texture of the tamped coffee. The color palette consists of chrome, white, dark brown coffee, and light countertop. White sans-serif text, 'COMPLETE', is overlaid in the center of the frame.
0:16espresso extraction
An extreme close-up, low-angle shot showcases the rich, dark espresso as it drips and then streams from the metal spout of an espresso machine directly into a small, pristine white ceramic cup. The espresso forms a thick, viscous, dark brown liquid with a beautiful golden crema on top. The background is softly blurred with warm, amber-like tones, creating a cozy and inviting atmosphere. The lighting is focused on the liquid, making it appear lustrous and rich. The primary colors are deep brown, white, and chrome, complemented by the warm background. White sans-serif text, 'EVERY MOMENT', is overlaid in the center of the frame.
0:20final espresso shot
A medium shot, slightly high angle, shows the culmination of the espresso extraction process. Rich, dark brown espresso with a thick crema fills a small, white ceramic cup. The cup rests on a black digital scale, which displays the time (0:22, 0:23, 0:25) and weight (30.0, 33.0, 33.9, 34.0) in white LED digits, confirming a precisely balanced shot. The espresso machine's drip tray and parts of its white exterior are visible, along with some blurred background elements. A person's hand briefly reaches in to gently pull the cup away from the machine. The lighting is bright and clean, emphasizing the colors and textures. The dominant colors are white, black, and the rich brown of the espresso. White sans-serif text, 'PERFECTLY BALANCED', is overlaid in the center of the frame.
0:25stirring espresso
A medium shot, slightly high angle, features a person's hand meticulously preparing the espresso. The hand first places the white ceramic espresso cup onto a matching white saucer with a small silver spoon. Then, the hand picks up the spoon and gently stirs the dark brown espresso, creating a swirling motion in the rich liquid. Finally, the spoon is removed, leaving the prepared espresso. The scene is set on a clean, light-colored countertop. In the background, a black coffee grinder is visible on the left and a sleek black gooseneck kettle on the right, both slightly out of focus. The lighting is bright and even, highlighting the cleanliness of the setup. The color palette includes whites, blacks, silver, and the warm brown of the coffee. White sans-serif text, 'MAKE YOUR MORNING COUNT', is overlaid in the center of the frame.
0:30product showcase
A medium-wide shot, at eye-level, presents a complete, minimalist coffee setup on a bright, clean, light-colored countertop. On the left, a tall, black coffee grinder stands prominently. In the background, to the right, a sleek black gooseneck kettle is visible. In the foreground, a white ceramic espresso cup with its saucer and a silver spoon are arranged neatly. The entire scene is bathed in soft, even lighting, creating a bright and aesthetically pleasing display. The dominant colors are black, white, and light neutrals, conveying a sense of modern design and quality. The brand name 'FELLOW', with a stylized 'O' resembling a coffee bean, is overlaid in white sans-serif text at the bottom center.
