0:00Man introducing perfume
A medium shot captures an East Asian man, likely in his late 20s to early 30s, with short, wavy black hair, looking directly into the camera. He is positioned centrally, framed from the chest up, and speaks with a friendly smile. He is wearing a dark navy blue cable-knit sweater with a subtle crest logo on the right sleeve cuff, and a thin gold chain is barely visible around his neck. The background is a bright, minimalist interior featuring white walls and a white door frame on the left, with a white door partially visible behind him. The lighting is soft, even, and natural-looking, creating subtle highlights on his hair and skin without harsh shadows. White text overlays appear on the screen, first stating: 'I use this every time I head out the door.' and then 'It's the Silver Birch and Lavender from Jo Malone London.' He holds up a rectangular clear glass Jo Malone London perfume bottle with a silver cap to the right of his face, presenting it towards the camera, the pale amber liquid inside clearly visible.
0:05Close-up of perfume bottle on surface
A focused close-up shot presents a rectangular clear glass perfume bottle from Jo Malone London. The bottle stands upright on a light greenish-blue translucent tray, which reflects the light gently. The label, clearly visible, reads 'JO MALONE LONDON SILVER BIRCH & LAVENDER COLOGNE.' The bottle is topped with a distinct silver spherical cap and contains a pale yellow, translucent liquid. The background is softly blurred, displaying a light purple or grey wall with a hint of a green plant's foliage on the right side, creating a pleasing bokeh effect. The lighting is soft and even, accentuating the glass texture and the metallic sheen of the cap. White text overlays on the screen read: 'The three notes I'm picking up are grapefruit.'
0:07Hand holding perfume bottle
This close-up shot focuses on an East Asian man's hand holding the rectangular clear glass perfume bottle. The hand is positioned centrally in the frame, holding the bottle upright and steady. The 'JO MALONE LONDON SILVER BIRCH & LAVENDER COLOGNE' label is clearly visible, along with the silver spray nozzle and cap. The pale yellow liquid inside the bottle is translucent. The background is softly blurred, suggesting a light-colored interior, possibly a bathroom, with a subtle reflection from what appears to be a mirror or shiny surface. The lighting is bright and even, casting delicate soft shadows and highlighting the details of both the hand and the bottle. White text overlays on the screen read: 'It's bright, citrusy,'
0:09Man describing perfume notes
A medium shot captures the East Asian man, identical in framing and setting to the initial talking head segment. He looks directly at the camera, maintaining an engaging smile as he speaks, holding the clear glass perfume bottle with a silver cap in his right hand. He makes subtle hand gestures with the bottle to emphasize his words. The background remains a bright, minimalist interior with white walls and a white door frame on the left. The lighting is consistent with previous indoor shots, soft, and evenly distributed, creating a pleasant and natural ambiance. White text overlays appear successively: 'and with just a hint of that tangy bite.' then 'Then there's English lavender, fruity, floral, and finally' and ultimately 'silver birch.' He maintains a friendly and expressive demeanor throughout his detailed explanation.
0:15Unboxing perfume bottle
An overhead shot provides a top-down view of two hands interacting with a Jo Malone London perfume box. The box, an elegant cream color with black branding 'JO MALONE LONDON,' is resting on a soft, light-colored fabric surface, possibly a bedspread or duvet. One hand carefully lifts the lid of the box, revealing the perfume bottle nestled inside on crumpled black tissue paper. The rectangular clear glass bottle, labeled 'SILVER BIRCH & LAVENDER COLOGNE,' with its silver cap and pale yellow liquid, is clearly visible within the box. Dappled sunlight streams into the scene, creating soft shadows and highlights on the fabric and the box. White text overlays on the screen state: 'This is the magic touch that ties it all together.'
0:19Man discussing versatility
A medium shot of the East Asian man, identical in framing and setting to the previous talking head segments. He is positioned centrally, speaking directly to the camera, and holds the clear glass perfume bottle in his right hand. He makes subtle gestures with the bottle to emphasize his points. The background is a bright, minimalist interior with white walls and a white door frame. The lighting is consistent with previous indoor shots, soft, and evenly distributed. White text overlays sequentially appear: 'Perfect for me whether I'm wearing it' and then 'at work, out on the town, or just meeting up with a friend.' He maintains an engaging and articulate expression throughout his delivery.
0:23Hands holding perfume bottle from box
A slightly high-angle medium close-up shot initially shows two hands lifting a rectangular clear glass Jo Malone London perfume bottle out of its cream-colored box, which is lined with crumpled black tissue paper. The camera then executes a very slow, subtle zoom out, gradually revealing more of the warm, wooden table surface on which the box rests. The hands then hold the bottle up, turning it gently to display the 'SILVER BIRCH & LAVENDER COLOGNE' label and its elegant design with the silver cap and pale yellow liquid. The lighting is warm and directional, casting soft, inviting shadows and highlighting the rich texture of the wooden table and the reflective surfaces of the glass bottle. White text overlays appear: 'It's my all day fragrance that keeps me feeling fresh' followed by 'no matter what.'
