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Michaels

michaels.com

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Female PresentProduct In HandText OverlayProblem SetupStatic FrameMedium ShotCalmScreen RecordingLogo VisibleOn-Brand Color PaletteOffer HighlightSolution RevealPanning upScheduled DeliveryProduct First FrameFeature BreakdownHappyExcitedB-RollCall To Action

Transcript

0:00Planning a last minute birthday?

0:01The Party Shop at Michaels makes it simple with same-day delivery.

0:05From balloons to party must-haves,

0:07order online and let the celebration come straight to you.

0:10The best part?

0:11You can schedule delivery at a time that works for you.

0:14Whether it's the same day or planned ahead,

0:17celebrating has never been easier.

0:19Start your party with Michaels!

Text on Screen

0:00Planning a last minute birthday?

0:01Michaels

0:01Categories

0:01Classes

0:01Projects

0:01Parties

0:02Shop Categories

0:02The Party Shop

0:02Yarn & Needlework

0:0230% Off All Regular Price Purchases Online only with code CRE8WITH30. Exclusions apply

0:02Old Town Village

0:02Open | Closes 09:00 PM

0:02All Balloons & Accessories

0:02In-Store

0:02Ship to Me

0:02Scheduled Delivery

0:02Best Match

0:02Filter

0:0234" Gold Number Foil Balloon

0:02$12.99

0:02Pickup

0:02Ship to Me

0:02Scheduled Delivery

0:025,174 Results

0:03The Party Shop at Michaels makes it simple

0:03Earn 9% in Rewards when you use your Michaels Credit Card³

0:03405 Results

0:03Delivery to 75220

0:04with same-day delivery

0:0419" Metallic Star Foil Balloon

0:04$3.99

0:043/$9.99 Sale price applicable only when stated number of items is purchased.

0:0534" Silver Number Foil Balloon

0:05$12.99

0:05From balloons to party must-haves

0:0611" Fashion Latex Balloon

0:06$1.99

0:0681ft. Crepe Streamer by Celebrate It™

0:06$0.99

0:0630% off every regular price purchase with code CRE8WITH30 Online only

0:06Silver Fringe Curtain by Celebrate It™

0:06$8.99

0:077.75in W Banner by Celebrate It™

0:07$12.99

0:07White & Gold Party Décor Kit by Celebrate It™

0:07$9.99

0:08order online

0:08Michaels

0:08HAPPY Birthday

0:08$3.99

0:083/$9.99 Sale price applicable only when stated number of items is purchased.

0:08Product and Shipping Warnings

0:08DETAILS

0:08Inflation:

0:08Helium-filled

0:08Uninflated

0:08How you'll get it:

0:08Store Pickup

0:08Add to Cart

0:08Buy Now

0:08Iridescent Fringe Curtain by Celebrate It™

0:08$8.99

0:08Bright Birthday Kit by Celebrate It™

0:08$4.99

0:09and let the celebration come straight to you.

0:10Item Added to Cart!

0:1017" Black, Silver & Gold Birthday Balloon

0:10Item: 10786341

0:10$3.99

0:103/$9.99 Sale price applicable only when stated number of items is purchased.

0:10Subtotal (1 Item) $3.99

0:10Discounts, taxes & shipping calculated at checkout

0:10View Cart

0:10The best part?

0:11Michaels

0:11ORDER INFO

0:11PAYMENT & REVIEW

0:11Message

0:11Call me when you are here please!

0:11Change

0:11Select a day and time

0:11Helium-filled balloons require an adult present to accept delivery

0:11Today Oct. 2

0:11Tomorrow Oct. 3

0:11Sat Oct. 4

0:11Sun Oct. 5

0:114pm - 6pm

0:11you can schedule delivery at a time that works for you.

0:15Whether it's the same day or planned ahead

0:18celebrating has never been easier.

0:19Start your party with Michaels!

Scenes (9)

0:00Woman on couch with phone

A medium shot of a young adult woman sitting casually on a light beige fabric couch. She is positioned towards the right side of the frame, angled slightly away from the camera, looking down at her smartphone held in both hands. Her left arm rests on the back of the couch, which is covered by a grey and white leopard print throw blanket. The background features a plain light-colored wall with a window covered by white horizontal blinds on the right. The lighting is soft and natural, coming from the right, creating gentle highlights on her hair and a soft shadow on the wall behind her. A white text overlay "Planning a last minute birthday?" appears at the bottom of the screen.

0:01Michaels app home screen

A screen recording of a mobile phone displaying the Michaels app. The top of the screen shows the Michaels logo in red script, followed by navigation icons for search and cart. Below this, there are category tabs like "Categories," "Classes," "Projects," and "Parties." A vibrant red banner separates the top navigation from the main content. The main content area features a grid of product categories with images: "The Party Shop" with blue balloons, "Yarn & Needlework" with colorful yarn, "Crafts & Hobbies," and "Art Supplies." The white text overlay "Planning a last minute birthday?" from the previous scene briefly remains before fading out.

0:02Michaels app product search results

A screen recording of a mobile phone displaying the Michaels app. The view is a product search results page for "All Balloons & Accessories." A red banner at the top announces "30% off All Regular Price Purchases." Below this, there are filter options including "In-Store," "Ship to Me," and "Scheduled Delivery." The main content shows a list of balloon products, starting with a "34" Gold Number Foil Balloon" (a gold '0') priced at $12.99, showing options for "Pickup," "Ship to Me," and "Scheduled Delivery" as available. A second balloon, a "41" Standard Latex Balloon," is partially visible at $1.99. A white text overlay at the bottom reads, "The Party Shop at Michaels makes it simple with same-day delivery".

0:05Michaels app scrolling product list

A screen recording of the Michaels app, continuing the product search results page. The screen slowly scrolls upwards, revealing more balloon and party decor items. Products visible include a "19" Metallic Star Foil Balloon" for $3.99, a "34" Silver Number Foil Balloon" (a silver '2') for $12.99, an "11" Fashion Latex Balloon" (green) for $1.99, an "81ft. Crepe Streamer by Celebrate It" (pink) for $0.99, and a "Silver Fringe Curtain by Celebrate It" for $8.99. The white text overlay "From balloons to party must haves" moves with the scroll, staying at the bottom of the screen.

0:07Michaels app product details and delivery options

A screen recording of the Michaels app, displaying the product detail page for a "Happy Birthday" balloon. The balloon is black with gold stars and text, and features the text "HAPPY Birthday" prominently. The price is $3.99. Below the price, there are options for "Inflation: Helium-filled" (selected) and "Uninflated." Further down, under "How you'll get it:", options for "Store Pickup," "Pickup," and "Scheduled Delivery" are presented. The "Scheduled Delivery" option has a price of "From $7.99." A white text overlay "order online and let the celebration come straight to you." appears at the bottom of the screen.

0:11Michaels app cart and scheduling delivery

A screen recording of the Michaels app checkout process. The first part shows a pop-up confirmation "Item Added to Cart!" for a "17" Black, Silver & Gold Birthday Balloon." The subtotal is $3.99. This transitions to the "ORDER INFO" screen where a "Select a day and time" pop-up appears. Options for "Today Oct. 2," "Tomorrow Oct. 3," "Sat Oct. 4," and "Sun Oct. 5" are shown, with "Today Oct. 2" selected. Below the date selection, there are time slots like "4pm - 6pm." A warning states: "Helium-filled balloons require an adult present to accept delivery." A white text overlay reads "The best part? you can schedule delivery at a time that works for you." This text updates as the dates and times change, demonstrating the scheduling feature.

0:14Woman opening front door, happy

A medium shot captured from inside a home, facing a closed white front door. The wall to the left of the door is plain white, featuring a silver doorbell camera and a white light switch. The white front door, with a small peephole, swings open from right to left, revealing a young adult woman emerging from the hallway. She has a bright, happy smile and looks slightly upward and to her left, as if greeting someone. The hallway behind her appears warm and inviting. The lighting is bright and even, casting soft shadows. A white text overlay at the bottom states, "Whether it's the same day or planned ahead".

0:17White van driving away

A medium shot from inside a garage or covered area, looking out onto a residential or commercial street. A light-colored, possibly white or beige, minivan is visible from the rear passenger side, driving away from the camera, occupying the right side of the frame. The background shows a tree-lined street with several lush green trees and a large, multi-story brick building with many windows in the distance, suggesting an urban or suburban setting. The sky is bright and clear, indicating daylight. The camera is static, capturing the vehicle's movement. A white text overlay "celebrating has never been easier." is positioned at the bottom of the screen.

0:18Woman receiving balloons

A medium shot from inside a home, identical to scene 7 in framing and background, facing the white front door. The young adult woman from previous scenes steps back from the doorway, now holding a large bouquet of black and gold balloons. The balloons are a mix of star shapes and round balloons, some with "Happy Birthday" text, all helium-filled and floating upwards, filling the upper-left quadrant of the frame. She turns slightly towards the camera, beaming with excitement and happiness as she enters her home. The lighting is bright and natural. A white text overlay at the bottom states, "celebrating has never been easier. Start your party with Michaels!". The door closes behind her as the scene ends.

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