0:00Levi's Logo Intro
A clear, static shot of the iconic Levi's red batwing logo centered against a pure black background. The logo itself is a vibrant red, featuring the brand name 'Levi's' in bold white sans-serif text, with a registered trademark symbol (R) in white positioned at the top-right corner of the batwing shape. The edges of the logo appear slightly rough or distressed, suggesting it might be printed on fabric or have a worn aesthetic. The overall lighting is even and flat, ensuring the logo pops prominently against the deep, void-like black of the background. There is a subtle, thin white thread or piece of lint visible on the left side of the red logo, adding a touch of realism to the presentation. The scene conveys brand identity with a clean, minimalist approach.
0:01Person on set, upside down
An abstract, upside-down medium shot captures a person standing on what appears to be a dimly lit, dark studio set. The individual is wearing a long, light brown or beige trench coat over dark-colored trousers, with dark, textured hair visible. The background is predominantly a deep, dark grey or black, suggesting either an indoor studio environment with controlled lighting or a night scene. Towards the bottom of the frame (which is actually the top of the set in real orientation), two studio lighting fixtures with large, silver-diffused softboxes are clearly visible, casting a soft, upward glow. The unusual, inverted perspective creates a disorienting yet artistic view, focusing on the silhouette and general form of the person against the stark, dark setting, with the light sources serving as prominent foreground elements.
0:02Jaden Smith on stage, text reveal
A wide shot presents Jaden Smith positioned centrally on an elaborate, studio-built set resembling a lush, overgrown natural landscape or wild garden. He stands on a slightly elevated mound covered in dark green moss and various green and brownish plants, including tall grasses and small shrubs, which densely populate the foreground and mid-ground. Behind him is a large, rectangular white projection screen displaying an abstract, organic light blue shape. White text sequentially animates onto the screen, first showing 'CONSUMPTION', then 'HAS DOUBLED', and finally 'IN THE LAST 15 YEARS', conveying a stark message. The set is evenly and brightly lit, highlighting the intricate details of the plants and the figure. On the far left and right edges of the frame, black studio lights or reflectors are visible, framing the entire staged environment.
0:05Denim texture close-up
An extreme close-up shot focuses intensely on the textured surface of what appears to be blue denim fabric, possibly from a pair of jeans. The image is notably grainy and slightly desaturated, giving it a raw, almost vintage or documentary aesthetic. The texture of the denim is highly pronounced, with visible threads and an irregular weave pattern. Near the bottom-center of the frame, a small, rectangular red patch is visible, featuring some indistinct white text, strongly suggesting it is a brand label, possibly a Levi's red tab. The predominant color palette is cool, comprising various shades of blue-grey with the small, contrasting pop of red. The shallow depth of field ensures every detail of the fabric's rough surface is in sharp focus.
0:05Jaden Smith, clothing transformation
A medium shot captures Jaden Smith centrally positioned on the same elaborate, garden-like studio set, with the abstract light blue shape projected onto the white screen behind him. The scene begins with him wearing a layered outfit including a beige trench coat and a colorful plaid shirt. As the white text 'WE CAN CHANGE THAT' animates onto the screen, Jaden dramatically sheds his outer layers – first the trench coat, then the plaid shirt – revealing a simple, light beige, long-sleeved crew-neck sweatshirt underneath. He accessorizes with multiple silver and gold necklaces and a gold watch and bracelet on his left wrist. The clothing transformation is swift and impactful, emphasizing a message of change. He maintains a serious, direct gaze at the camera throughout, standing confidently with his hands clasping one another in front of him by the end of the transition. The lighting is bright and even, highlighting the details of his face and the transformation of his attire.
0:08Woman with long hair, bright backlight
A low-angle medium shot captures a young woman with long, dark, straight hair flowing down her back. She is positioned slightly to the left of the frame, looking upwards and to her right with a serious and thoughtful expression, her gaze directed off-camera. The background is almost entirely blown out to a stark, brilliant white, indicating extremely strong backlighting, possibly from the sun, creating a luminous halo effect around her hair and the outlines of her shoulders and head. Her facial features are softly shadowed, emphasizing the dramatic contrast with the bright background. She is wearing a light-colored, possibly beige or white, collared shirt, which appears almost translucent against the intense light. The dominant colors are monochromatic, focusing on the interplay of light and shadow, with her dark hair providing a strong anchor in the bright composition.
0:09Woman in customized denim jacket
A medium shot features a young woman standing outdoors in what appears to be an urban environment, with blurred background elements including buildings and a distinctive yellow fire hydrant. She is the focal point, wearing a highly customized, light blue denim jacket adorned with an array of vibrant, colorful patches, intricate embroidery, and painted designs. These decorations include large flowers, butterflies, and text such as 'ALL YOU NEED IS LOVE' and 'HAPPINESS.' Her long, dark hair is styled in a high ponytail with some strands artfully framing her face, and she wears small, elegant hoop earrings. She turns slightly to her left but faces directly into the camera with a confident, slightly challenging expression. The natural, diffuse lighting evenly illuminates her, allowing the rich details of her unique jacket to stand out against the soft-focus backdrop, creating a vibrant and expressive scene.
0:10Woman in denim shirt outdoors
A medium shot captures a young woman standing outdoors against a backdrop of a blurred green landscape and an overcast sky, suggesting a natural or rural setting. She has long, wavy, dark brown hair, parted slightly off-center, cascading over her shoulders. She is dressed in a classic double denim ensemble, featuring a light blue denim button-up shirt with two chest pockets, where a small red Levi's tag is clearly visible on the left side, and the sleeves are stylishly rolled up. She pairs this with light blue denim shorts. Large, gleaming gold hoop earrings adorn her ears. Her expression is serene, confident, and direct, as she looks straight into the camera. The lighting is soft and natural, emphasizing the textures of the denim and the natural beauty of the scene. The overall color palette is dominated by cool blues and greens, with warm accents from her hair and accessories.
0:12Text screen 'Buy Better. Wear Longer.'
A stark, minimalist text screen displays the message 'BUY BETTER. WEAR LONGER.' in bold, white, sans-serif uppercase letters against a pure black background. The text is horizontally centered, with 'BUY BETTER.' occupying the first line and 'WEAR LONGER.' on the second. The font has a slightly distressed or textured appearance, giving it a raw and impactful feel. The lighting is flat and uniform, ensuring maximum contrast between the bright white text and the deep black background. This visual serves as a strong, direct call to action or a statement of principle, concluding a segment of the advertisement with a clear and memorable message.
0:13Levi's Logo Outro
The final scene features a black screen with white text 'LIVE IN' on the left, horizontally aligned with the iconic Levi's red batwing logo on the right. The logo is rendered in vibrant red, featuring the brand name 'Levi's' in white text, and includes a white registered trademark symbol (R) at its top-right corner. Both the text and the logo are vertically centered on the screen, creating a balanced and clean composition. The pure black background provides a strong contrast, making the white text and red logo stand out prominently. The lighting is consistent and even, ensuring clear legibility and visual impact. This scene functions as the final brand signature, concluding the video with a clear and memorable brand statement.
