0:00logo screen
The scene opens with a static shot of the Publix logo centered against a textured teal background. The logo consists of a vibrant green circle with a stylized white lowercase 'p' in the middle, and a small registered trademark symbol '®' to the lower right of the 'p'. The background has a subtle, almost distressed texture, giving it a slightly aged or natural feel. The overall color palette is dominated by the bright green of the logo and the calming teal of the background. Lighting is even and soft, highlighting the crisp edges of the logo without harsh shadows. There are no characters visible, only the brand logo.
0:01two trees roots
This animated scene features two stylized evergreen trees with visible root systems. The camera is positioned at a medium shot, framing the trees from their crowns down to their deep roots underground. The background is a clear, light blue sky with a soft yellow sun in the upper left corner, casting a gentle, warm light. Below the trees, a textured brown ground layer represents soil, with the intricate, dark brown roots extending downwards. The ground surface is a darker brown, and there's a distant, lighter green line suggesting a far-off landscape. The overall mood is natural and serene, with a color palette of greens, browns, and blues. No text or graphics are visible yet, and the trees are static.
0:02barren landscape
The scene rapidly transitions to a slightly wider, more abstract landscape. The two trees from the previous shot are gone. The camera is positioned at a medium-wide angle, focusing on a simplified representation of a natural environment. The upper two-thirds of the frame are dominated by a clear, light blue sky, with a soft yellow sun still present in the upper left. A horizontal, textured brown band stretches across the middle, representing a barren field or horizon line. Below this, a flat, lighter green expanse suggests a grassy plain. The textures are subtle, giving a slightly illustrative, painterly feel. The lighting remains soft and even, emphasizing the open and natural atmosphere. There are no actions, characters, or text visible, maintaining a tranquil, minimalist aesthetic.
0:03water text glass
The scene shows an animated transition where the word 'WATER' appears prominently in white, sans-serif, uppercase letters in the upper middle section of the screen, arching slightly. Below it, a tall, clear drinking glass, half-filled with light blue water, materializes on a flat green ground plane. The background remains the clear, light blue sky with the soft yellow sun in the upper left. A subtle, light blue cloud shape is visible on the right horizon. The glass casts a soft, dark shadow on the green ground, indicating a light source from the upper left. The overall color palette is refreshing with blues, greens, and white text. The scene is static except for the appearance of the text and glass, conveying a message related to water.
0:04clean text water animation
Building on the previous scene, the word 'CLEAN' appears in white, sans-serif, uppercase letters, positioned above the 'WATER' text which fades away. The 'CLEAN' text also arches slightly. The clear drinking glass, now completely filled with the light blue water, remains centered on the green ground. Small, white, circular bubbles animate within the water, gently rising, signifying cleanliness and purity. The background is still the light blue sky with the soft yellow sun and the subtle cloud on the right. The lighting is soft and even, highlighting the translucent quality of the glass and water. The dominant colors are blues, greens, and white, reinforcing a clean and natural theme. The animation of the bubbles is the primary movement in an otherwise static composition.
0:05saving h2o lake tree
The scene transitions with a downward and rightward scroll, revealing a more complex landscape illustration. A large, dark brown tree trunk with visible roots dominates the left side of the frame, extending from the bottom edge upwards. Its branches with green pine needles and small pinecones extend into the upper left. In the middle-right, a serene blue lake stretches towards the horizon, bordered by rolling green hills with scattered evergreen trees. The light blue sky with the yellow sun and scattered white clouds serves as the backdrop. In the upper middle, the white, uppercase text 'SAVING OUR H2O' appears, slightly angled. The color palette is rich with natural greens, blues, and browns. The lighting is bright and cheerful, suggesting a clear day. The camera movement is a dynamic pan revealing new elements.
0:06cardinal and growing trees
The scene continues from the previous shot, largely static in terms of camera, but with new animated elements. A bright red cardinal bird with black markings appears perched on one of the pine branches of the large tree on the left. On the right side of the lake, two smaller, stylized evergreen trees 'grow' or animate into existence, mirroring the earlier trees. The white text 'SAVING OUR H2O' remains visible in the upper middle. The background still features the blue lake, green hills, and light blue sky with the yellow sun and clouds. The lighting is consistent, maintaining a bright and natural ambiance. The animated appearance of the cardinal and the two smaller trees adds a dynamic touch to this otherwise stable composition, reinforcing themes of nature and conservation. The color palette emphasizes natural greens, blues, and browns, with a vibrant red accent from the cardinal.
0:08do good text appears
The scene continues the visual from the previous moment, with the large tree, cardinal, lake, and smaller trees all in frame, and the 'SAVING OUR H2O' text visible. A new element is introduced: the words 'DO GOOD' appear vertically along the right side of the frame, in bright yellow, sans-serif, uppercase letters. 'DO' is at the top, followed by 'GOOD' below it, reading downwards. The background remains the serene natural landscape with a clear blue sky, yellow sun, and white clouds. Lighting is soft and consistent. The scene is static in terms of camera movement and existing elements, with the only animation being the appearance of the yellow text. The color palette integrates the vibrant yellow with the existing greens, blues, browns, and the red of the cardinal, adding a positive and impactful message.
0:10do good text vanishes
In this brief animated sequence, the words 'DO GOOD' in bright yellow, which appeared vertically on the right side of the frame, gracefully vanish. The rest of the scene remains unchanged: the large tree with the cardinal on the left, the tranquil lake and two smaller evergreen trees on the right, and the 'SAVING OUR H2O' text in white still present in the upper middle. The background is a consistent clear blue sky with the yellow sun and white clouds. The lighting is stable and bright, maintaining the natural and optimistic mood. The color palette continues to be dominated by natural greens, blues, and browns, with the red cardinal providing a small accent. The only action is the disappearance of the text.
0:11final logo and tagline
The scene rapidly transitions back to the initial logo screen. A static shot features the familiar Publix logo—a vibrant green circle with a stylized white lowercase 'p' and a small registered trademark symbol '®'—centered against the textured teal background. Below the logo, two lines of white, sans-serif text appear and remain static. The first line is 'publix.com/green', providing a website address. The second line, acting as a tagline, reads 'Publix. Where shopping is a pleasure.'. The lighting is even and soft, uniformly illuminating the logo and text. The dominant colors are the green of the logo and the teal of the background. This final shot serves as a clear brand identification and call to action, concluding the narrative.
