0:00product introduction and text The scene opens with a medium close-up shot focused on a single female hand holding a small, cylindrical product. The product is a light tan or beige color, with a white cap and a subtle 'pela' logo visible near the top. The background is a clean, bright white surface, likely a marble countertop, providing a minimalist and clinical aesthetic. The lighting is soft and even, highlighting the product's texture without harsh shadows. White text overlays appear on screen, first 'How' then 'to use canopy', positioned centrally in a clean sans-serif font. The hand remains static, presenting the product clearly to the viewer. The overall mood is instructional and clean, setting the stage for a product demonstration.
0:01product opening and identification This scene is a continuation with a slightly altered composition. The female hand from the previous scene is now actively opening the tan cylindrical product. As the cap is removed, a small, clear glass vial with a black dropper cap is revealed inside, which the other hand is carefully extracting. The background remains the same bright, clean white surface, likely a marble countertop, maintaining the minimalist and professional atmosphere. Soft, diffused lighting illuminates the scene, emphasizing the product details. White text overlays appear: 'Canopy' with an arrow pointing to the tan container, and 'protector liquid screen' below the glass vial. The brand 'pela' logo briefly appears and disappears centrally. This transition clearly distinguishes the outer packaging from the internal component, illustrating how the product is accessed.
0:03cleaning screen step one The scene shifts to an overhead medium shot of a black smartphone lying flat on a pristine white marble-like surface. In the upper left background, the previously seen tan product packaging (now separated into two parts) and the clear glass vial are arranged neatly. A female hand enters the frame from the top, holding a soft white microfiber cloth, and begins to gently wipe the screen of the smartphone. The lighting is bright and even, casting minimal shadows and emphasizing the clean, organized environment. Large white text, the number '1', appears in the lower center, followed by the instructional text 'clean your screen with a microfiber cloth'. The action is smooth and deliberate, clearly demonstrating the first step of the process. The color palette is dominated by white, black, and subtle tan from the product accessories.
0:05applying liquid step two Maintaining the overhead medium shot, the scene continues with the black smartphone on the white marble surface. The tan product packaging and glass vial are still visible in the background. The female hand reappears, now holding the white microfiber cloth to which liquid is implicitly applied (though not shown directly from the vial). The hand then moves to gently and thoroughly wipe the entire surface of the smartphone screen with the moistened cloth. A large white number '2' appears briefly, followed by the instructional text 'apply 1/3 of the vial to cloth and wipe your screen'. The action is methodical and clear, guiding the viewer through the application process. The lighting remains consistently bright and diffused, ensuring all elements are clearly visible. The pristine background and focused action maintain a clean and instructional tone.
0:10waiting and wiping steps three four The overhead medium shot continues, showing the black smartphone resting on the white marble surface. The tan packaging and glass vial are still in the background. Initially, the phone sits untouched, with a large white number '3' and the text 'wait two minutes' overlaid, indicating a pause in the process. After a brief moment, the female hand reappears with the white microfiber cloth and performs a final wipe across the smartphone screen. This action is accompanied by a large white number '4' and the text 'wipe away excess liquid'. The lighting remains bright and even, clearly illuminating the phone and the hand's actions. The scene emphasizes both the necessary waiting period for the liquid to set and the final step of clearing any residue, maintaining the clean and instructional visual narrative.
0:13reapplication instruction The scene transitions to a medium close-up, focusing on a female hand holding the black smartphone vertically. The hand gently rotates the phone, showcasing its sleek side profile and then the full back, which is also black and appears glossy. The background remains the bright, clean white surface, likely a marble countertop, maintaining visual consistency with the previous instructional segments. The lighting is soft and even, highlighting the phone's contours. A large white number '5' appears, followed by the text 'reapply every 6 to 8 months'. This visual segment serves to confirm the successful application, presenting the protected phone, and providing clear instructions on the product's longevity. The deliberate rotation of the phone allows for a full appreciation of its appearance after treatment.
0:15proof of durability montage This scene is a fast-paced split-screen montage demonstrating product durability. The top half shows a phone in a dark case tumbling from a hand onto a worn wooden floor next to a blue washing machine. A person's legs in blue jeans and white sneakers are visible at the bottom of the frame, emphasizing a real-world, accidental drop. The bottom half initially shows a phone in a deep red case falling onto a light-colored, patterned rug, with a person's legs in black leggings and sneakers visible. This transitions to a close-up shot of a hand picking up a phone in a vibrant light blue case from a coarse gravel or pebble-covered ground, suggesting outdoor durability. The lighting is natural and varies across the different mini-scenes, but generally bright. The rapid cuts and varied environments create a dynamic visual narrative, showcasing the product's protective qualities in diverse, potentially damaging scenarios. Text 'pelacase.com for more' is overlaid at the bottom, promoting the brand's website.
The final scene presents a clean, minimalist full-frame shot dominated by a plain white background. Centered horizontally and vertically is the brand's logo, 'pela', rendered in a simple, gray, sans-serif font. The logo is static and clearly displayed, providing a definitive end to the video and reinforcing brand recognition. The lighting is bright and even, making the logo stand out against the stark white canvas. There are no other elements or actions, allowing the brand identity to be the sole focus. This serves as a clear and concise brand closing statement.
