0:00aerial miami beach An expansive aerial wide shot captures the vibrant landscape of Miami Beach under a clear, bright blue sky with scattered white clouds. The foreground features a densely populated residential area characterized by numerous houses with orange-tiled roofs, nestled amidst lush green trees and foliage. Beyond this, a calm blue waterway stretches across the midground, separating the residential area from the iconic skyline of Miami Beach. The skyline is dominated by several modern high-rise buildings and skyscrapers, signifying a bustling urban center. The overall lighting is natural and bright, typical of a sunny day. A subtle text overlay 'MIAMIBEACH' is present in the lower right corner, identifying the location. The camera performs a slow, gradual pull-back, revealing more of the city and its surroundings.
0:02street traffic signs This scene presents a street-level wide shot of a busy intersection on a bright, sunny day. The camera is positioned low, capturing the movement of various cars across the frame from right to left, with a white sedan prominently featured in the foreground. Overhead, green street signs clearly mark '26 STREET' and 'SHEATAN DR PINE TREE DR', suspended alongside multiple traffic lights that show both red and green signals. The background features lush green foliage and distant buildings, with a clear blue sky overhead. The lighting is harsh and bright, creating distinct shadows. The overall color palette is dominated by the greens of the trees, the grey of the asphalt, and the bright blue of the sky.
0:03women walking sidewalk A medium shot follows two women walking side-by-side on a sun-drenched sidewalk. The camera is at eye level, tracking their movement as they walk past a lush green hedge and a modern white building with tall pillars in the background. The woman on the left, with blonde hair, is actively looking down at her smartphone, holding it in both hands. The woman on the right, with dark hair featuring blue streaks, walks slightly ahead, looking forward. The lighting is natural and bright, casting soft shadows. The color palette includes the vibrant green of the foliage, the neutral tones of the building, and the women's clothing. The camera moves with the subjects, maintaining a steady pace.
0:04women manhole discovery The scene is a medium shot of the two women standing on a street crosswalk in broad daylight. They have stopped near an open manhole cover in the middle of the road. The woman with blonde hair, dressed in blue, points towards the manhole cover with her left hand while still holding her phone in her right. The woman with blue-streaked hair, in a black top and patterned skirt, looks down at the manhole cover with a concerned expression. In the background, a white SUV is visible, and lush green bushes line the side of the road, with tall, white cylindrical pillars of a building behind them. The lighting is bright and sunny, creating a clear and sharp image. The camera remains static, capturing their interaction and the problem they've encountered.
0:05woman phone focus A close-up shot focuses on the first woman's upper body as she intently uses her smartphone. She has blonde hair and is wearing a light blue collared blouse. Her expression is serious and focused as she interacts with her phone. At one point, she uses her free hand to adjust her hair, pushing it back behind her ear. The background is slightly blurred, showing green foliage and a white building with vertical pillars, indicative of an outdoor, urban setting under bright sunlight. The lighting is natural and bright, highlighting her features. The camera is static, emphasizing her concentration on the device.
0:08woman blue hair reacts This close-up shot focuses on the second woman, who has long dark hair with distinctive blue streaks. She is wearing a black long-sleeved top. Her head is tilted slightly, and she looks directly at someone off-camera, with a curious and questioning expression. Her mouth is slightly open as if she is about to speak or has just spoken, indicated by the audio 'What are you doing?'. The background is blurred but shows hints of green foliage and distant buildings, bathed in bright sunlight. The camera is static, capturing her reaction and engagement.
0:10women explaining app A medium shot captures both women standing on the street crosswalk, facing each other. The blonde-haired woman, wearing a blue blouse, is holding her smartphone and gesturing with her free hand as she speaks, explaining something to her companion. Her expression is engaged and informative. The woman with blue-streaked hair, in a black top and patterned skirt, listens attentively, looking at the first woman. The open manhole cover is still visible on the street between them. In the background, green bushes and a white building with pillars are visible under a bright, sunny sky. The camera is static, allowing the conversation and interaction to be the focal point.
0:12woman app explanation close up A close-up shot focuses on the first woman, capturing her from the chest up. She is explaining something enthusiastically, holding her smartphone in her left hand and gesturing expressively with her right hand. Her blonde hair frames her face, and she wears a light blue blouse. Her facial expression is friendly, confident, and informative. The background is blurred, showing glimpses of green foliage and a white structure. The lighting is bright and even, highlighting her facial expressions and gestures. The camera remains static, emphasizing her direct communication and the app's benefits.
0:16app demo manhole report This split-screen sequence demonstrates the app's 'Report a concern' feature. On the left, a close-up shot shows the first woman's hands holding her smartphone, with a 'Report a concern' blue text overlay positioned above. On the right, a dynamic screen recording shows an iPhone interface. Initially, it displays a grid of various app icons, then transitions to a full-screen view of the 'Miami Beach Gov' app opening, displaying its main menu. This then transitions to an external shot of the open manhole cover on the asphalt, with the iPhone app screen superimposed over it, showing a detailed map interface for reporting an issue. The lighting is bright and natural for the physical shots, while the screen recording maintains its digital clarity. The overall effect is an informative product demonstration.
The scene continues with a split-screen format, focusing on the app's functionality. The left side presents a close-up of the first woman's hands holding her smartphone, overlaid with a blue 'Sign in' text graphic. On the right side, the simulated iPhone screen displays the 'Miami Beach Gov' app, specifically showing a list of 'related issues'. The list includes categories such as 'Right-of-Way Landscape Issues', 'Right of Way Maintenance', 'Sewer and Water line Issues', 'Streets and Roadways Issues', 'Transportation Issues', 'Other', and 'Noise complaint', each with a brief description of what can be reported. The camera remains static, highlighting the user's interaction with the app interface. The lighting is consistent with previous outdoor scenes for the left panel, and digital clarity for the right panel.
0:25app demo public works truck This split-screen scene overlays the 'Miami Beach Gov' app onto a real-world scenario. On the left, a large white Public Works truck with 'MIAMIBEACH PUBLIC WORKS' clearly visible on its side is parked on a street. The truck is rugged and equipped for maintenance, and a person is visible inside the driver's cabin. In the foreground, the open manhole cover is visible on the asphalt. On the right, the simulated iPhone app displays a map view, pinpointing the location of the reported issue (the manhole cover) on 'Sheridan Ave'. It shows an input field to 'Describe the Request/Complaint' and a 'Submit' button. The lighting is bright and sunny, consistent with the outdoor setting. The camera is static, focusing on the combination of the problem and the digital solution.
0:29public works employee A medium shot captures a male Public Works employee, dressed in a grey long-sleeved shirt, dark pants, an orange high-visibility vest, and sunglasses, stepping down from a large white truck. He is carrying a long red tool in his right hand. The truck, marked 'MIAMIBEACH PUBLIC WORKS', is prominently in the background. The scene is outdoors on a sunny day, with palm trees and a clear blue sky visible. The lighting is bright, creating clear visibility of the employee and his attire. The camera is static, focusing on the employee's action of exiting the vehicle.
0:30app demo payments This split-screen scene focuses on the payment feature of the 'Miami Beach Gov' app. On the left, an extreme close-up shot reveals the intricate details of several credit cards, including 'VISA' and 'Mastercard' logos, with their holographic security features subtly catching the light. The cards are slightly blurred, emphasizing their texture. On the right, the simulated iPhone app screen displays the main menu of the 'Miami Beach Gov' app, with the 'Payments' option highlighted in a soft pink, indicating it's selected. The background for the app screen is a vibrant magenta. The camera remains static, presenting a clear visual juxtaposition of the payment method and the app's functionality.
A dynamic split-screen shot showcases the 'Events' feature of the 'Miami Beach Gov' app. The left side presents a wide shot of a lively outdoor concert at night. A band is performing on a brightly lit stage with green and purple lights, while an audience watches and enjoys the music. The atmosphere is energetic and festive. On the right, the simulated iPhone app screen displays the main menu of the 'Miami Beach Gov' app, with the 'Events' option highlighted in soft pink, signifying its selection. The background for the app screen is a vibrant magenta. The camera is static, contrasting the bustling event with the organized app interface.
0:35app demo beach conditions This split-screen scene illustrates the 'Miami Beach Gov' app's ability to provide information about beach conditions. The left side features a montage of sunny beach scenes: a child in swim trunks playing on the sand near a beach towel, another child in a swimsuit running into the ocean, and a colorful lifeguard tower (yellow, orange, and red) with a green flag flying, indicating safe swimming conditions. The lighting is bright and summery, enhancing the tranquil and enjoyable beach atmosphere. On the right, the simulated iPhone app screen displays the main menu, with 'MBTV' and 'News and Information' options visible. The background for the app screen is a vibrant magenta. The camera is static, showing the real-world utility of the app's information.
0:39feet walking sidewalk A low-angle close-up shot focuses on the feet of two individuals walking side-by-side on a light-colored, patterned paved sidewalk. The person on the left wears black slip-on flat shoes, while the person on the right wears open-toed black block-heeled sandals with a delicate ankle strap. Their steps are synchronized as they move forward. The lighting is bright and even, casting subtle shadows. The background is completely out of focus, emphasizing the footwear and the walking action. The camera moves along with their feet, providing a dynamic perspective.
0:40women trolley stop A wide shot captures the two women walking on a street lined with tall, slender palm trees under a bright blue sky. They approach and stand near a blue sign indicating a 'STOP SOUTHL LOOP & SOBE LOOP 1'. The blonde-haired woman is looking at her smartphone, while the blue-haired woman looks at her. In the background, a building with a large, colorful mural is visible, adding an artistic touch to the urban landscape. The lighting is sunny and vibrant, creating clear visibility of the surroundings. The camera is static, allowing the entire environment and the women's interaction to be seen.
0:45women app trolley tracking A close-up shot frames the two women standing near the blue trolley stop sign. The blonde-haired woman, wearing a blue blouse, is holding her smartphone and pointing at its screen, showing something to the blue-haired woman. Both women are smiling, indicating a positive and engaging interaction. The blue-haired woman looks at the phone with interest. The background is blurred, showing green foliage and palm trees, maintaining focus on the women and the app. The lighting is bright and natural. The camera is static, capturing their happy expressions and the shared moment of discovery using the app.
The final scene is a vibrant and graphically rich end card designed to promote the 'Miami Beach Gov App'. The background is split diagonally, with the upper left in light blue and the lower right in magenta. Prominently displayed in large, bold white text is 'Download the New Miami Beach Gov App! The City of Miami Beach at your fingertips.' To the right, a sleek white smartphone is depicted, showcasing the 'MB GOV' app logo on its screen. Below the phone, two icons are visible: 'Download on Google Play' and 'Download on the App Store'. On the left side of the screen, a list of app features is presented with yellow checkmarks: 'Report a concern', 'Track the trolley', 'View city events', 'Watch MBTV', and 'Make Payments'. The overall color palette is bright and inviting, and the typography is clean and easy to read. The camera is static, presenting all information clearly.
