0:00dog in car window
A close-up shot features a happy golden retriever dog with light golden fur, sticking its head out of a car window. The dog is looking directly forward, slightly to the right of the frame, with its mouth open in a wide, joyful smile, revealing its teeth and pink tongue, and its ears are flopped down. Its fur is slightly ruffled, suggesting movement or wind. The background through the car window is blurred with soft green and blue hues, indicating that the car might be in motion. The dark frame of the car's window is visible in the immediate foreground, encompassing the dog's head. In the bottom left corner, the 'Choice Hotels' logo is prominently displayed.
0:01hotel key card insertion
This close-up shot vividly captures a hotel key card being inserted into a sleek, dark silver electronic door lock. The key card is primarily orange and white, clearly displaying the text 'CHOICE privileges REWARDS' along with a stylized 'C' logo. A person's hand, characterized by light brown skin and wearing a ring on the ring finger, is shown firmly holding the card and pushing it into the reader slot. The electronic lock is mounted on a rich, dark wooden door, which exhibits a distinct vertical grain pattern. The lighting is soft and warm, effectively highlighting the details of both the key card and the lock mechanism. The 'Choice Hotels' logo is present in the bottom left corner.
0:02woman chopping vegetables
A medium shot captures a Black woman with dark, curly hair styled into an updo, smiling gently as she diligently chops orange carrots on a light-colored wooden cutting board. She is dressed in a cream-colored, long-sleeved knitted sweater featuring a distinctive lace-up V-neck detail. On her left wrist, she wears a gold watch, and a simple ring adorns her left hand. The kitchen counter is filled with an array of fresh vegetables, including vibrant red bell peppers, additional carrots, and leafy green lettuce. The background reveals a modern kitchen aesthetic, highlighted by a contemporary black pendant light fixture with a glowing white spherical bulb hanging above. The scene is bathed in warm, ambient lighting, creating an inviting atmosphere. The 'Choice Hotels' logo is visible in the bottom left corner.
0:03outdoor bbq with dog
This medium shot presents a lively outdoor patio scene, likely at a hotel, featuring a gathering centered around food and relaxation. In the immediate foreground and left of the frame, the torso and arms of a person with light brown skin are visible as they walk towards the left, carrying a white plate laden with a grilled burger patty and bright yellow melon slices. This person is wearing a vibrant yellow t-shirt layered under a blue denim jacket and light-colored pants. In the mid-ground, seated comfortably in a grey outdoor chair, is a dark-skinned woman with dark, curly hair, who wears a light-colored top and light blue pants. She holds a clear glass with a beverage and smiles, looking towards the right side of the frame. Beside her, a golden retriever dog sits patiently on the ground, also looking to the right. The background features an attractive stone wall, additional outdoor seating, and lush green plants, all bathed in bright, natural daylight. The 'Choice Hotels' logo is situated in the bottom left corner.
0:04brand logos and cta
This scene displays a clean, minimalistic graphic on a light beige background. Centrally positioned across the screen are five distinct hotel brand logos, arranged horizontally from left to right. These include: 'Choice Hotels', 'Everhome Suites', 'WoodSpring Suites', 'MainStay Suites', and 'Suburban Studios'. Each logo has its own unique color scheme, font, and design, identifying them as extended-stay brands. Below this row of logos, centered on the screen, is a call to action presented in dark brown, sans-serif text: 'Book direct at ChoiceHotels.com/Extended-Stay'. The overall aesthetic is professional, clear, and informative.
