0:00product shot outdoor black glasses A close-up, slightly Dutch-angled shot shows a pair of stylish, thick-rimmed black progressive reader glasses held by a female hand against a blurred, lush green outdoor background. The glasses have a modern, slightly oversized rectangular shape. The hand, adorned with gold rings and bracelets, holds the glasses delicately by the bridge. The background features dappled sunlight filtering through green leaves and glimpses of a darker, fenced area, creating a soft, natural bokeh. Lighting is bright and natural, casting soft shadows. A white oval text overlay in the upper third of the frame reads "Peepers progressive readers". A smaller white text overlay at the bottom center reads "Fanfare Progressives". The overall color palette is natural greens, warm skin tones, and the stark black of the glasses, accented by metallic gold.
0:01product shot car tortoiseshell glasses A medium shot from inside a car looking out, featuring a female hand holding a pair of tortoiseshell progressive reader glasses with reddish-purple accents on the interior frame. The glasses have a slightly cat-eye, modern rectangular shape. The background shows a bustling city street with tall buildings, cars, and traffic lights, all slightly out of focus through the car's windshield. The lighting is overcast daylight, creating even illumination. The hand, with gold jewelry, holds the glasses prominently in the center of the frame. A white oval text overlay in the upper third reads "made Oprah's Favorite Things list this year". A smaller white text overlay at the bottom center reads "Fanfare Progressives". The scene has a cool, urban color palette with grays of buildings, muted car colors, and the warm tones of the tortoiseshell glasses.
0:02product demonstration adjusting black glasses A close-up shot captures two female hands demonstrating the flexibility of the black progressive reader glasses. The hands gently bend and adjust the temples of the black glasses against a softly blurred background of green foliage and dappled sunlight, similar to the first scene. The focus is on the action of demonstrating the product's quality or comfort. The lighting is bright and natural, highlighting the glossy finish of the glasses. A white oval text overlay in the upper third reads "and they'll be sure to give you comfortable vision". A smaller white text overlay at the bottom center reads "Fanfare Progressives". The scene emphasizes product interaction and comfort through a natural, bright aesthetic, conveying the durability and adaptability of the frames.
0:03product shot rotating black glasses A close-up shot of a female hand holding and slowly rotating a pair of black progressive reader glasses against a soft, green outdoor background. The glasses are the same modern, rectangular black frames from previous scenes. The hand, with its gold jewelry, gracefully turns the glasses, showcasing them from different angles. The background remains a pleasant, out-of-focus mix of green leaves and natural light. Lighting is bright and even. A white oval text overlay in the upper third reads "all day long". A smaller white text overlay at the bottom center reads "Fanfare Progressives". The scene aims to highlight the glasses' design and continuous wearability, demonstrating their aesthetic appeal from multiple perspectives.
0:04product demonstration clear view zone A very close-up shot focuses on two female hands holding and adjusting the black progressive reader glasses to specifically show the inside of one of the temples. The hands are positioned to allow a clear view of the temple arm, possibly indicating a feature or marking related to the 'clear view zone'. The background is a highly blurred natural outdoor setting with green foliage. The lighting is bright and natural, emphasizing the details of the glasses and the subtle curves of the frame. A white oval text overlay in the upper third reads "with a clear view zone at the top of the lens". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene highlights a specific technical feature of the progressive lenses, guiding the viewer's eye to the innovation.
0:06product shot rotating black glasses distance vision A close-up shot features a female hand rotating the black progressive reader glasses against a blurred, vibrant green outdoor background. The action is a slow, deliberate rotation, allowing viewers to see the glasses from multiple angles. The background is a soft bokeh of leaves and natural light. Bright, natural lighting illuminates the glasses, making their black frames stand out. A white oval text overlay in the upper third reads "for easy distance vision". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene continues to emphasize the product's visual features and benefits related to distance vision, reinforcing its practical advantages in a stylish package.
0:08product shot outdoor pink tortoiseshell glasses A close-up shot presents a female hand holding a different pair of progressive reader glasses, this time with a more colorful, pinkish-brown tortoiseshell pattern. The frames have a slightly more rounded, cat-eye appeal compared to the black pair. The background is the same blurred, lush green outdoor setting with natural light filtering through the leaves. The hand, again adorned with gold jewelry, holds the glasses steadily. Bright, natural lighting is used. A white oval text overlay in the upper third reads "and ultra blended magnifications". A smaller white text overlay at the bottom center reads "Fanfare Progressives". The scene introduces an alternative style of glasses while highlighting a key technical feature, showcasing product variety and advanced lens technology.
0:09product shot rotating pink tortoiseshell glasses A close-up shot shows a female hand slowly rotating the pinkish-brown tortoiseshell progressive reader glasses against the blurred green outdoor background. The glasses are presented from various angles to showcase their design and color variation. The hand, with its characteristic gold jewelry, performs a smooth rotation. The background remains a soft, natural bokeh of green foliage under bright, natural lighting. A white oval text overlay in the upper third reads "for super smooth transitions from near to far". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene focuses on the comfort and functionality of the lenses in a stylish frame, emphasizing the seamless visual experience offered by the progressive technology.
0:11product on display winter context An overhead, static shot displays a pair of tortoiseshell progressive reader glasses resting on a textured white knitted blanket or scarf. To the right of the glasses, a section of a red knitted garment is visible, and to the left, a coiled gold ribbon or decorative element adds a touch of festivity. The background is a clean white surface, likely a studio setup. The lighting is soft and even, highlighting the textures of the knitted items and the glossy finish of the glasses. The composition creates a cozy, perhaps seasonal (holiday) feel. A white oval text overlay in the upper third reads "we offer a 90 day return policy". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene offers a clear, styled product shot, emphasizing a key customer service policy in a pleasant, inviting context.
0:13product shot outdoor black glasses return policy A close-up shot, similar to previous outdoor scenes, features a female hand holding the black progressive reader glasses against a blurred, vibrant green outdoor background. The glasses are presented clearly, with the hand's gold jewelry visible. The background is a soft bokeh of foliage, suggesting a pleasant, natural environment. Bright, natural lighting illuminates the scene, making the glasses appear sharp and refined. A white oval text overlay in the upper third reads "to allow you to adjust to your new progressives". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene reiterates a benefit tied to the return policy, addressing potential customer concerns about adapting to progressive lenses and ensuring a positive experience.
0:15product shot outdoor black glasses cta A close-up shot of a female hand holding and slightly rotating the black progressive reader glasses against the blurred green outdoor background. This is a quick shot, focusing on the visual appeal of the glasses one last time in this setting. The hand and its jewelry are visible. The background is a soft bokeh of green foliage under natural lighting, creating a serene and appealing backdrop. A white oval text overlay in the upper third reads "shop progressive readers at peepers.com". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene acts as a visual call to action, prompting viewers to visit the website to purchase the highlighted product.
0:16product and phone display cta An overhead shot shows a female hand holding a black smartphone vertically, displaying a video of a woman walking in a stylish jacket on a city street. Next to the phone, also held by the same hand, is a pair of tortoiseshell progressive reader glasses. The background is a light gray concrete surface, possibly a sidewalk or outdoor urban setting, providing a clean, neutral context. The lighting is bright and even, highlighting both the phone screen and the glasses, ensuring all details are clearly visible. A white oval text overlay in the upper third reads "shop progressive readers at peepers.com". A smaller white text overlay at the bottom center reads "Fanfare Progressives". This scene combines a lifestyle visual (on the phone) with the physical product and a direct call to action, concluding the video by reinforcing where to purchase.
