0:00Text Reveal Red Background The scene opens on a vibrant, solid red background, filling the entire vertical frame. White text animates into view in the upper-middle section, initially displaying 'New and exist', then quickly changing to 'New and existing customers'. Below this, larger white text appears as 'iPho', which then animates to become 'iPhone 17'. Directly below 'iPhone 17', large yellow text emerges, first as 'on us', then subtly expanding to include 'No trade-in needed' in smaller white text. Further down, near the bottom of the screen, a block of small, white disclaimer text is visible, providing offer details about the $829.99 (256 GB only) purchase with new smartphone line for new/existing customers and plan requirements. The overall color palette is dominated by bold red, contrasted with white and yellow text, creating a high-impact, direct visual message. Electronic, upbeat background music plays throughout this segment. The camera remains static.
0:03iPhone Reveal Product Shot The scene transitions to a soft, light beige background. From the right side of the frame, a sleek, dark gray iPhone 17 enters, rotating slightly to face left, showcasing its side profile with visible power and volume buttons, and the distinct dual camera system on the upper left corner of its back. As this main phone settles, several other iPhone 17 devices, identical in model but in various pastel colors—lavender, light blue, mint green, and silver—fan out from behind the dark gray phone, creating a layered, multi-colored display. They are all oriented vertically, slightly angled, radiating from a central point. At the top of the frame, the Apple logo appears next to 'iPhone 17' in black text, followed by 'Built for Apple Intelligence.' in smaller text with 'Apple Intelligence' highlighted in multiple colors (blue, pink, green). The lighting is bright and even, highlighting the phones' metallic finishes. The camera remains static, focusing on the product reveal. Upbeat electronic music continues.
0:06Call To Action Shopping Cart The scene reverts to a solid, vibrant red background. Centered in the upper half of the frame is a large, eye-catching yellow shopping cart emoji. The emoji has black wheels and a red handle, and is animated with dynamic orange and yellow flames emanating from its wheels, creating a sense of speed and urgency. Below the shopping cart, prominent yellow text reads 'Shop now' in a bold, sans-serif font. Directly beneath this, smaller white text says 'before you miss out'. The lighting is uniform across the red background, making the yellow and white elements pop. The combination of the flaming shopping cart and urgent text creates a clear call to action with a sense of limited-time opportunity. The camera is static. Upbeat electronic music continues, reinforcing the energetic and urgent tone.
