0:00intro costco logo text The scene opens with a vibrant, solid medium-blue background dominating the frame. Centered horizontally and vertically is the iconic Costco Wholesale logo, featuring the word 'Costco' in bold, red, sans-serif letters, outlined in white, with a white, stylized horizontal line underneath it. Below 'Costco' and aligned to the left of its horizontal line, the word 'WHOLESALE' is written in smaller, white, sans-serif capital letters. Initially, a thin, vertical white line appears in the center of the screen, expanding to reveal the text 'Setting Up Auto Renew' in a clean, white sans-serif font. An icon resembling a credit card with a green plus sign on it appears to the left of the text. The text and icon then animate out, leaving only the blue background before transitioning to the next scene. The lighting is uniform and bright, suggesting a digital or animated environment. The color palette is primarily blue, red, and white, consistent with the Costco brand.
0:06website navigation my account The scene displays a screen recording of the Costco.com website. The top navigation bar is visible with the Costco logo on the left and various menu options like 'Shop All Departments,' 'Grocery,' 'Business Delivery,' and 'My Account' on the right. Below the navigation bar, a large banner features a 'Memorial Day Mattress Savings' advertisement with an image of a queen-sized mattress and a price of '$299.99'. A mouse cursor, represented by a white pointer, moves across the screen. It hovers over 'My Account' in the top right corner, causing a dropdown menu to appear. The menu includes options such as 'Account Details,' 'Renew Membership,' 'Address Book,' 'Payment Methods,' 'My Orders,' 'Lists,' 'Preferences,' and 'Sign Out.' The cursor then clicks on 'Renew Membership' within this dropdown menu. The overall color palette is bright and clean, typical of a retail website, with prominent blues, whites, and reds from the Costco branding and ad banners.
0:11form fill credit card The scene transitions to a screen recording showing the 'Renew Membership' page on Costco.com. The page is predominantly white with a clean, sans-serif font. On the left, a sidebar menu with options like 'Account Details,' 'Renew Membership,' and 'Payment Methods' is visible. The main content area focuses on the 'Auto Renew Payment' section. This section presents input fields for 'Card Number,' 'Expiration Date,' and 'Cardholder Name,' along with an 'Add Card' button. A small VISA logo is next to the 'Card Number' field, indicating accepted card types. The mouse cursor actively types a credit card number, expiration date (06/20), and cardholder name ('Joseph M. Costco') into the respective fields. The typing animation shows characters appearing one by one. The card number is partially obscured for privacy. The lighting is bright and even, highlighting the form fields. The color scheme is minimalistic with white, grey text, and blue accents for interactive elements and links.
0:21confirmation auto renew This scene is a screen recording of the Costco 'Renew Membership' page, now showing the successful setup of auto-renewal. The page maintains its clean, white background and sans-serif typography. The 'Auto Renew Payment' section is updated to display the recently added VISA card details, including the last four digits ('6622'), expiration date ('06/20'), and the cardholder's name ('Joseph M. Costco'). A checkbox labeled 'Use Card for Auto Renew' is checked, and a VISA logo is present next to the card details. Below this, an 'Add Another Card' link is visible. To the right, text explains that the credit card will automatically renew the membership and that membership fees will be charged based on the membership plus applicable taxes, with accepted cards listed as Visa Credit Cards and Visa Signature Debit. The mouse cursor remains static during this segment, allowing the viewer to read the confirmation. The overall mood is informative and reassuring, confirming the completion of the process. The color palette is consistent with the website's design, using white, black text, and blue links/buttons.
0:31outro costco logo The scene concludes with a solid, medium-blue background, identical to the intro. Centered within the frame is the prominent Costco Wholesale logo. The logo features 'Costco' in bold red, sans-serif text with a white outline, positioned above 'WHOLESALE' in smaller white capital letters, all aligned with a white horizontal line. The lighting is uniform and bright, consistent with the animated aesthetic of the beginning of the video. The simple, clean composition focuses entirely on the brand identity. The color palette is restricted to the brand's signature blue, red, and white, creating a strong, recognizable final impression.
