0:00product reveal hook The scene opens with a close-up, top-down view of a light blue cylindrical container for 'NEOCELL Collagen Bio-Peptides Protein' held by two fair-skinned female hands with short, manicured nails. The container is centered in the frame and slightly tilted, showcasing its branding and key information like 'Superior Absorption', '20G Collagen Per Serving', and 'GRASSFED'. In the background, a modern stainless steel espresso machine (DeLonghi brand) sits on a clean white countertop, against a white subway tile backsplash. A small green plant in a grey pot is visible to the left of the machine. Overhead, white text overlays the image, reading 'My favorite part of my' then transitioning to 'post-workout routine? This.' The lighting is bright and even, highlighting the product. The overall color palette is clean, minimalist, with blues, whites, and metallic silver.
0:02espresso machine prep The camera maintains a static, medium shot of a sleek, stainless steel DeLonghi espresso machine positioned on a white marble-patterned countertop against a white subway tile backsplash. The machine features a silver control dial, 'ON' and 'OFF' buttons, and a portafilter holder. A female hand, with the same fair skin tone and manicured nails, enters the frame from the left, skillfully inserting a black portafilter into its designated slot on the espresso machine. The action is precise and practiced, suggesting a familiar routine. Above the machine, white text overlays the video, reading 'My morning coffee with a scoop of the NeoCell Collagen Bio-Peptides Protein Powder'. The lighting remains bright and even, casting subtle reflections on the metallic surfaces of the machine. The color palette is dominated by silver, black, and white, with the hand adding a touch of natural skin tone.
0:05espresso extraction start This close-up shot focuses on the espresso extraction process from the DeLonghi machine. The camera is static, positioned directly in front of the portafilter, capturing the rich, dark brown espresso as it begins to pour from two spouts into a small, clear, double-walled glass cup placed on the metal drip tray. The espresso cascades into the glass, forming a thick, reddish-brown crema on top. The 'ON' indicator light on the machine is illuminated green, signifying operation. A small, subtle disclaimer in white text appears at the very bottom of the screen. Above the espresso, white text reads 'Each serving has 20 grams of collagen'. The backdrop remains the clean white subway tile and the stainless steel of the machine. The scene emphasizes the rich color and texture of the coffee, creating an inviting atmosphere.
0:08espresso extraction finish Continuing the close-up, static shot from the previous scene, the espresso extraction nears completion. The clear glass cup is now almost full with rich, dark espresso, topped with a thick, golden-brown crema. The espresso streams from the machine's spouts are diminishing, indicating the end of the brewing cycle. The 'ON' light on the DeLonghi machine remains green. Overlaying the top of the frame, white text appears, stating 'and 18 grams of protein**'. Below this, another line of text reads 'and it blends in so smoothly'. The consistent white subway tile and stainless steel background elements provide a clean and professional setting. The focus is entirely on the visual quality of the freshly brewed espresso and the accompanying textual information, maintaining a calm and informative tone.
0:11espresso pour to mug The camera shifts to a wider, static medium shot, revealing more of the white marble-patterned countertop and the white subway tile backsplash. The DeLonghi espresso machine is now positioned to the left. A fair-skinned female hand holds the clear glass cup filled with espresso and gracefully pours it into a rustic white ceramic mug with a gold 'S' monogram and a distressed gold rim, positioned centrally on the countertop. The espresso fills the bottom of the mug, creating a dark base. Above the mug, white text overlays the video, stating 'it's unflavored, no clumps, just creamy delicious coffee that'. The lighting is consistently bright, emphasizing the clean kitchen aesthetic and the visual appeal of the pouring action. The color palette features whites, gold, and the dark brown of the coffee.
0:14add milk to coffee From the same static medium shot, a fair-skinned female hand enters the frame from the right, holding a translucent white plastic bottle of milk. The hand carefully pours a stream of white milk into the white ceramic mug, which already contains the dark espresso from the previous shot. The milk visibly lightens the coffee, creating a swirling pattern as it mixes. The white text overlay continues, now reading 'helps support my healthy hair, skin, nails and joints*'. The bright, clean kitchen setting with the white subway tiles and marble countertop remains consistent. The scene focuses on the creation of a balanced coffee beverage, combining aesthetic appeal with the underlying health benefits highlighted by the text. The color palette expands to include the stark white of the milk against the brown coffee and white mug.
0:17product reintroduction The scene returns to a close-up, top-down view of the light blue 'NEOCELL Collagen Bio-Peptides Protein' container, identical to the opening shot. It is again held by two fair-skinned female hands, positioned centrally and slightly tilted to prominently display the product's label. The background elements of the espresso machine, green plant, white countertop, and subway tiles are still visible, providing context to the ongoing coffee preparation. No new text overlay appears, reinforcing the continued relevance of the product. The consistent bright and even lighting highlights the product's details and clean design. This shot serves as a re-emphasis of the hero product before it's physically incorporated into the coffee, maintaining a focus on the collagen as a key ingredient in the routine.
0:19add collagen powder The camera provides a close-up, top-down view of the rustic white ceramic mug containing the now mixed coffee and milk, appearing light brown and frothy on top. A fair-skinned female hand, holding a translucent white plastic scoop filled with white collagen powder, enters the frame from the top right. The hand gently taps the scoop, allowing the fine white powder to cascade evenly into the coffee within the mug. The powder lands softly on the surface of the liquid, creating subtle ripples. Overhead, white text overlays the image, reading 'Drinking my collagen feels like I'm nourishing my body from the inside out*'. The background includes the white countertop and the DeLonghi espresso machine. Bright, consistent lighting illuminates the scene, focusing on the integration of the collagen into the drink. The primary colors are white, light brown, and the metallic silver of the machine.
0:22mixing coffee frother This close-up shot maintains a top-down perspective on the white ceramic mug, now containing coffee and the recently added collagen powder. A fair-skinned female hand, entering from the top right, holds a black, slender electric frother with 'ZULAY KITCHEN' branding visible near its top. The frother's whisk is submerged into the coffee, creating vigorous bubbles and a creamy froth as it mixes the ingredients. The frother moves in a circular motion, ensuring thorough blending. White text overlays the video, stating 'One scoop in my morning coffee, it's simple, easy and part of my everyday morning glow up'. The background remains the white countertop and the DeLonghi espresso machine. Bright, even lighting illuminates the frothing action, emphasizing the smooth integration of the collagen. The color palette focuses on the whites of the mug, black of the frother, and light brown of the coffee.
0:27final product and cta The final scene is a static medium shot of the white ceramic mug, now containing the perfectly frothed and mixed light brown coffee. The mug, with its gold 'S' monogram, sits centrally on the white marble-patterned countertop. The DeLonghi espresso machine and the frother stand are visible in the background, completing the context of the preparation. A fair-skinned female hand enters the frame from the right, reaching for and gracefully picking up the mug. As the mug is lifted, a black rectangular graphic with white text appears prominently in the lower center of the screen, reading 'SHOP NOW'. The lighting remains bright and natural, giving the entire scene a clean and inviting appearance. The final action of picking up the mug provides a sense of completion and satisfaction, while the 'SHOP NOW' overlay serves as a direct call to action.
