0:00skeptical man car text A medium shot frames a middle-aged man with grey hair and a beard, wearing black-rimmed glasses and a muted grey-green sweater, sitting in the driver's seat of a car. He appears thoughtful and slightly skeptical, his right hand gently touching his chin. The camera is positioned slightly above and to his left, looking into the car's interior. The car's cabin is dark, contrasting with the soft, overcast natural light from outside. Through the car window, parts of a white car exterior, trees, and a fence are visible in the background, suggesting an outdoor setting. A white text overlay at the top reads: "I can't prove it yet... but I don't think my wife is cooking our meals." The overall color palette is subdued, dominated by greys, dark greens, and the man's grey hair.
0:03food dish preparation This overhead shot presents a clean kitchen counter featuring two white, hexagonal-patterned bowls filled with a vibrant meal and a smaller white bowl containing fresh cilantro. The meal in the larger bowls appears to be a mix of rice, chopped red tomatoes, green guacamole or avocado, and possibly pieces of protein like chicken or fish. A wedge of lime and several lime slices are neatly arranged to the right of the bowls. In the blurred background, a silver foil baking pan holds more of the same meal, with a silver spoon or spatula resting within it. The counter surface is a speckled brown and grey granite or quartz. Bright, even lighting illuminates the scene, making the reds, greens, and yellows of the food pop against the white bowls and neutral counter. The same white text overlay as before is present at the top: "I can't prove it yet... but I don't think my wife is cooking our meals."
0:06skeptical man car updated text A close-up shot of the same middle-aged man from the initial scene, seated in the driver's seat of a car. He sports grey hair, a beard, and black-rimmed glasses, and wears a grey-green sweater. His expression remains deeply pensive and skeptical, with his eyes slightly closed as if in intense contemplation. His right hand gently rests on his chin in a thoughtful gesture. The background consists of the dark car interior, with glimpses of the outside environment through the window. The lighting is soft and natural. The original white text overlay, "I can't prove it yet... but I don't think my wife is cooking our meals," is still at the top. Below it, a new black text overlay states: "She's never cooked this good", adding a layer of surprise and further emphasizing the mystery of the meal's origin.
0:09blue apron meal prep text A slightly blurred, medium-wide, top-down shot focuses on a person's hands actively pouring liquid from a green bottle onto ingredients within a silver foil baking pan. The ingredients in the pan include what appears to be white rice or noodles, mixed with vibrantly colored chopped red and yellow bell peppers. The person's hands are visible at the top center of the frame, and they are wearing a long-sleeved sweater with distinct horizontal stripes in beige, pink, and white. Their fingernails are painted a dark blue. The background is a speckled brown and grey kitchen counter. The scene is evenly lit, highlighting the process of meal preparation. Multiple text overlays are present: "Blue Apron" in large white letters, followed by a blue rectangular bubble reading "Ladies, we can keep your secret 😉", another blue bubble stating "Use ONEPAN50 for half off", then "your first 3 orders + free shipping", and finally "Assemble & Bake by Blue Apron". The blue color of the text bubbles is consistent with Blue Apron's branding.
0:18blue apron offer card A clean, static graphic serves as a promotional offer card for Blue Apron. The background is a soft, uniform light blue. At the top, "Blue Apron" is displayed prominently in a dark blue, sans-serif font, representing the brand's logo. Below this, the core offer text, "Enjoy 50% off your first three orders*", is presented in a larger, elegant blue serif font. Centered beneath the offer is a white rectangular button featuring "USE CODE: ONEPAN50" in dark blue uppercase letters. At the bottom of the graphic, in smaller text, is the disclaimer: "*See terms at https://blog.blueapron.com/promo-1". The entire graphic adheres to a consistent color palette of light blue, dark blue, and white, aligning perfectly with Blue Apron's established branding.
