0:00intro question minimum wage The scene opens with a wide shot of an animated desert landscape at night. The foreground features stylized, chunky red rock formations with several vibrant teal-green agave plants emerging from them. The background is a dark, deep blue-black night sky speckled with tiny white stars, suggesting a cosmic or vast outdoor setting. Dominating the center of the frame is a large, solid royal blue square, acting as a canvas for text. White text animates onto this blue square, starting with 'Why is' and gradually revealing the full question: 'Why is raising the minimum wage from $12.15 to $15 good for Arizonans?'. The words 'raising', 'minimum', 'wage', '$12.15', '$15', and 'Arizonans' are highlighted with white rectangular backgrounds as they appear. In the top-left corner, the white 'attn:' logo is visible, and in the top-right, the white 'amazon' logo. A small source citation 'Source: nelp.org | "WHY THE U.S. NEEDS A $15 MINIMUM WAGE" (2021)' is subtly placed at the bottom center of the frame in white text. The overall color palette is a striking contrast of deep blues, vibrant reds, and bright teal, set against the dark background, creating a clear and impactful visual. The lighting is even and flat, typical of animation, with no visible shadows.
0:04workers earn more money This scene transitions from the previous one, maintaining the square frame and dark, starry background. The desert elements in the foreground are replaced by a more abstract, animated representation of money. The central royal blue square remains, but now features animated white circular bubbles floating around. Various stylized banknotes, primarily light green and pink-red $20 bills, are depicted floating and subtly animating upwards from the bottom of the blue square. The notes have a slightly desaturated, almost monochromatic appearance, blending with the overall animated style. White text animates onto the blue square, stating 'Because when workers earn more money,'. The words 'workers', 'earn', and 'money' are highlighted with white rectangular backgrounds as they appear. The 'attn:' and 'amazon' logos are still present in the top corners, and the source citation remains at the bottom. The lighting is consistent with the previous scene, offering a clean, animated aesthetic.
0:07they spend that money Building upon the previous scene, the animated square continues to display the royal blue background with floating white circles and stylized banknotes. The new focal point is the appearance of two abstract, light blue-green hands in the center of the frame, positioned as if one is receiving and the other is giving. Coins, depicted as light green circular shapes, are animated to cascade from above and around these hands, suggesting an exchange or circulation of money. The banknotes from the previous scene continue to float, adding to the visual of financial activity. White text animates onto the blue square, completing the sentence from the previous scene: 'they spend that money.' The words 'spend' and 'money' are highlighted with white rectangular backgrounds as they appear. The 'attn:' and 'amazon' logos remain in their respective top corners, and the source citation is still visible at the bottom. The color palette emphasizes the blues and greens, maintaining a cool, illustrative tone.
0:10stimulates businesses job growth The scene evolves within the same square frame and dark, starry background. The hands, coins, and banknotes from the previous segment vanish. They are replaced by a stylized depiction of five light blue-green figures seated around a circular white table, symbolizing a business meeting or collaboration. White circular bubbles continue to float in the background. A bright yellow lightning bolt-like arrow, pointing upwards, animates into the scene, positioned behind the group of people, to visually represent growth or stimulation. White text animates onto the blue square, stating 'This stimulates businesses and leads to more job growth.' The words 'stimulates', 'businesses', 'job', and 'growth' are highlighted with white rectangular backgrounds as they appear. The 'attn:' and 'amazon' logos and the source citation are still consistently displayed. The color scheme retains its cool, animated quality.
This animated scene continues the visual style within the square frame and dark, starry background. The group of people at the table is replaced by a stylized, dense crowd of light blue-green figures, suggesting a broad community. On either side of this crowd stand two iconic, stylized yellow saguaro cacti, clearly referencing Arizona. Above the crowd, a pale pink full moon and several small white stars are visible, enhancing the desert night theme. A couple of stylized banknotes (red and yellow) also float in front of the crowd, subtly linking back to the theme of money. White text animates onto the blue square, concluding the thought: 'And that's good for everyone in the Grand Canyon State.' The words 'good', 'everyone', 'Grand Canyon', and 'State' are highlighted with white rectangular backgrounds as they appear. The 'attn:' and 'amazon' logos remain fixed in the top corners, and the source citation is at the bottom. The colors are bright and distinct, contributing to the infographic's clear message.
0:18amazon impact statement The scene undergoes a significant visual shift. The dark, starry background and the royal blue central square are replaced by a solid, clean, light gray background with a subtle, very fine-grained texture. The visual elements of the desert, money, and people are gone. Instead, black text is centrally displayed on this light gray background. The text animates in, stating: 'Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' The phrase '$15 starting wage' is prominently highlighted within a solid royal blue rectangular background. The 'attn:' logo in the top-left and the 'amazon' logo in the top-right are now rendered in black, maintaining a clean, professional aesthetic. There is no source citation visible in this scene. The lighting is uniform, creating a well-lit, minimalist feel for the on-screen text.
This final scene maintains the clean, light gray background with its subtle texture. The text from the previous scene recedes, replaced by new black text presented centrally. This text reads: 'Learn more about their position at AboutAmazon.com/15'. The website address 'AboutAmazon.com/15' is highlighted within a solid royal blue rectangular background, making it stand out as a clickable link. Below this, the words 'SPONSORED BY' appear in a smaller black font, followed by a larger, prominent black 'amazon' logo at the bottom center. The 'attn:' logo remains in the top-left corner, and the 'amazon' logo is still in the top-right, both in black. The overall composition is very clean and direct, acting as a clear call to action. The lighting is soft and even, highlighting the text and logos.
