0:00close up fruit phone case A close-up shot focuses on a pale-skinned hand with long, red painted fingernails, gently holding a cream-colored phone case. The case is adorned with a playful pattern of small red cherries, green limes, and other fruit illustrations. The background is a soft, light-colored bedspread with subtle patterns, partially illuminated by natural sunlight casting a warm glow and distinct shadow lines across the fabric and the case. The camera is static, capturing the intricate details of the case and the hand. On-screen text, 'What if I told', partially covers the phone case. The small 'pela' logo is visible on the bottom of the case, suggesting brand identity.
0:01mirror selfie sitting A medium shot captured through a mirror, showing a young adult female sitting cross-legged on a light-colored carpeted floor. She holds a smartphone up, taking a mirror selfie, partially obscuring her face with the phone. Her room's interior is visible behind her, featuring light pink walls, a white ceiling fan with wooden blades, a neatly made bed with white bedding, and a white dresser with a television on top. Sunlight streams into the room, creating a bright and airy atmosphere. The woman wears a vibrant, multi-colored knitted cardigan with chevron patterns in red, green, blue, and yellow, over blue ripped jeans. Her expression is neutral as she focuses on the phone. Text overlays are visible, stating 'my new phone cases from pela case <3' and 'What if I told you these cases are actually compostable?'. The overall color palette is warm and inviting, with dominant pinks, whites, and the vibrant colors of her clothing.
0:03brick wall mirror transition A very quick, dynamic shot showing a close-up of a rough brick wall in shades of reddish-brown and orange. The camera quickly pans downwards, revealing the top edge of a large, ornate golden-framed mirror. The reflection within the mirror is indistinct due to the rapid movement, creating a sense of transition. The lighting is soft, likely indoor ambient light, highlighting the textured surface of the brickwork. Text overlays 'These cases are from Pela', introducing the brand. This shot serves as a fast-paced visual interlude.
0:04mirror selfie standing A medium shot captured through a tall, ornate golden-framed mirror, showing the same young adult female from Scene 2, now standing and holding a smartphone up to take a mirror selfie. She wears a different, stylish outfit. The background is an interior space with a rustic brick wall to the left and a lighter, possibly white or cream-colored, wall with a door to the right. The lighting is soft and even, highlighting her attire and the details of the mirror's frame. She looks directly at her phone, her expression neutral and confident. Text overlays appear, first stating 'and I've been using them over the last 5 years', followed by 'Their cases are made from plant-based materials'. The color palette is vibrant with her clothing contrasting with the rustic brick and neutral wall, creating a chic aesthetic.
0:07close up mushroom phone case A close-up shot of a pale-skinned hand with red painted fingernails, similar to the previous close-ups, holding a cream-colored phone case. This particular case features a whimsical, colorful pattern of various mushrooms and flowers in shades of orange, purple, pink, and green, arranged across its surface. The background is a plain, brightly lit, light-colored surface, possibly a wall or table, creating a clean backdrop that makes the case stand out. The camera is static, focusing intently on the intricate, nature-inspired design of the case. Text overlays 'you can actually' appear. The overall mood is cheerful and natural, emphasizing the organic design and aesthetic.
0:08mirror selfie standing mushroom overlay A medium shot captured through a tall, ornate golden-framed mirror, showing the same young adult female standing and holding a smartphone up to take a mirror selfie. The visual composition is similar to Scene 4, with the rustic brick wall and lighter wall/door in the background. However, this scene features a prominent digital overlay: the colorful mushroom and flower pattern from the phone case (as seen in Scene 5) frames the entire mirror image, creating a stylized, artistic effect around her reflection. The woman maintains a neutral, confident expression while looking at her phone. Text overlays 'put in the compost bin after you're finished with them'. The lighting is soft and even, creating a pleasant and bright atmosphere, while the overlay adds a playful and branded touch.
0:10close up checkered phone case A close-up shot of a pale-skinned hand with red painted fingernails, similar to previous shots, holding a cream-colored phone case. This case features a vibrant, warped checkered pattern in shades of pastel pink, green, orange, and blue. The pattern creates a dynamic, wavy, almost distorted effect across the entire surface of the case, adding a modern and playful aesthetic. The background is a plain, brightly lit, light-colored surface, which allows the intricate pattern of the case to be the focal point. The camera is static, capturing the unique design. Text overlays 'I think these' appear. The overall aesthetic is cheerful and stylish, emphasizing the case's contemporary pattern.
0:11mirror selfie standing checkered overlay A medium shot captured through a tall, ornate golden-framed mirror, showing the same young adult female standing and holding a smartphone up to take a mirror selfie. The background is the same interior space with a rustic brick wall to the left and a lighter wall/door to the right. Similar to Scene 6, this scene also features a prominent digital overlay: the colorful, warped checkered pattern from the phone case (as seen in Scene 7) frames the entire mirror image, creating a cohesive visual theme around her reflection. The woman maintains a neutral, confident expression while looking at her phone. Text overlays 'make a great alternative to single-use plastic'. The lighting is soft and even, creating a pleasant and bright atmosphere, while the overlay reinforces the brand's aesthetic and product offerings.
0:13close up two phone cases A close-up shot showcasing two different phone cases held side-by-side by a pale-skinned hand with red painted fingernails. The left case features the colorful mushroom and floral pattern (from Scene 5), while the right case displays the warped checkered design (from Scene 7). Both cases are cream-colored and have the 'pela' logo visible at the bottom. The background is a plain, brightly lit, light-colored surface, possibly a table or desk, by natural light, casting soft, distinct shadows that add depth. The camera is static, allowing for detailed inspection of both cases simultaneously. Text overlays provide statistics and product information: 'Pela has diverted over 830,000 lbs of plastic from landfills with their cases' and 'And there's hundreds of designs to choose from'. This scene effectively highlights product variety and the environmental benefits.
