0:00kitchen cookware setup
The scene opens with a medium shot of a modern kitchen counter. In the foreground, a stainless steel gas range features three light-colored Caraway cookware pieces: two lidded pots and one frying pan, all resting on active burners with visible blue flames. The background consists of a white subway tile backsplash, white overhead cabinets, and a large wooden cutting board shaped like a gourd, adorned with a festive red ribbon. The lighting is bright and even, suggesting natural light or well-distributed artificial light, creating a clean, inviting atmosphere. A beige textile, possibly an oven mitt or towel, is visible in the bottom right corner, held by a hand just entering the frame. The overall color palette is neutral with touches of light grey, white, wood tones, and a vibrant red accent. A text overlay reads: 'Hosting? Great taste starts with safe cookware.'
0:00host explaining cookware
A medium shot frames a woman standing in a bright, modern kitchen, directly addressing the camera with a friendly smile. She is positioned slightly to the right of the frame's center. Behind her, the white kitchen cabinets, subway tile backsplash, and the gas range with cookware from the previous scene are visible. A large wooden cutting board with a red ribbon adds a festive touch to the background. On the countertop in the bottom right, a metal cooling rack holds several freshly baked chocolate chip cookies. The lighting is soft and bright, illuminating her face and the clean kitchen environment. She gestures subtly with a beige towel in her hands as she speaks, conveying warmth and approachability. The dominant colors are white, light grey, and natural wood, with the woman's olive green top adding a natural accent. The same text overlay 'Hosting? Great taste starts with safe cookware.' remains on screen.
0:04drawer old cookware
A close-up, high-angle shot focuses on a partially opened wooden kitchen drawer, revealing a collection of old, well-used cookware and plastic storage containers. The top layer of containers includes a clear square plastic container and a dark blue one. Below them, a beige pan with noticeable brown, burnt-on residue and a large, scratched metal baking sheet are visible, suggesting wear and tear. A hand reaches into the drawer to pick up and demonstrate the condition of a pan and then a plastic container. The background shows glimpses of the kitchen floor. The lighting is consistent with a bright kitchen environment. The overall impression is one of disorganization and outdated, potentially unsafe kitchen items. Text overlays appear: 'Before, I was using pans that stuck constantly and plastic storage releasing microplastics into our food.'
0:09cooking onions pan
A close-up, slightly high-angle shot shows sliced white onions being transferred from a wooden cutting board into a light grey Caraway frying pan on a gas stovetop. The blue flame of the burner is visible beneath the pan, indicating active cooking. The onions are uniformly sliced and bright white. The cutting board is light-colored wood. The background is blurred, showing hints of the kitchen countertop and appliances. The lighting is bright and focused on the cooking action. The color palette is dominated by the white of the onions, the light grey of the pan, and the warm wood tones of the board. A text overlay reads: 'But now everything's non-toxic. No PFAS, PTFE,'
0:13cooking greenbeans pan
A close-up shot focuses on vibrant green beans being cooked in a light grey Caraway frying pan on a gas stovetop. Initially, green beans are poured from a wooden cutting board into the pan, then a wooden spatula stirs them. The blue flame of the burner is visible beneath the pan. The green beans appear fresh and crisp. The background is blurred, showing hints of the kitchen. Bright, even lighting highlights the fresh ingredients and the clean pan. The color palette is dominated by the bright green of the beans, the light grey of the pan, and the natural wood tones. Text overlays continue: 'lead, microplastics, or any of those other nasty forever chemicals.'
0:16removing roast from oven
A close-up shot shows a hand, covered by a beige oven mitt, carefully pulling a light cream-colored Caraway roasting dish from a modern stainless steel oven. The oven interior is dark, with visible racks, and the oven door glass is slightly reflective. Inside the roasting dish, a golden-brown roasted chicken is visible, surrounded by vegetables like carrots and green beans, suggesting a complete meal. The lighting emanates from within the oven and highlights the perfectly cooked roast. The colors are warm browns and greens of the food against the cool tones of the stainless steel oven and the light ceramic dish. Text overlay: 'Look at this roast.'
0:18close up roasted chicken
A tight close-up shot of a perfectly roasted whole chicken resting in a light cream-colored Caraway roasting dish. The chicken has a crispy, golden-brown skin, beautifully seasoned with fresh herbs like rosemary and thyme. Carrots and other roasted vegetables are visible around the base of the chicken. The metal rack within the roasting dish is also clearly seen. The lighting is warm and inviting, highlighting the appetizing texture and color of the food. The depth of field is shallow, keeping the chicken in sharp focus while blurring the immediate surroundings. The dominant colors are rich browns, greens, and oranges. Text overlay: 'It's perfect.'
0:19cookies sliding off tray
A close-up shot shows several chocolate chip cookies resting on a light blue Caraway baking sheet. A wooden spatula is used to gently push one of the cookies, which effortlessly slides off the non-stick surface onto a metal cooling rack positioned below. Other cookies are visible on the rack in the foreground. The lighting is soft and diffused, emphasizing the ease of removal without sticking. The color palette features the warm browns of the cookies against the cool blue of the baking sheet and the metallic grey of the rack. Text overlays appear: 'And my cookies just slide right off. No parchment paper, no scraping.'
0:23cleaning baking sheet
A close-up shot focuses on a person's hands washing a light grey Caraway baking sheet in a modern kitchen sink. The baking sheet is tilted, allowing water to flow over it, and a yellow-orange sponge with visible suds is used to wipe its surface. The sink is a dark, possibly grey or black, basin with a brass-colored faucet. The background is blurred but shows hints of a clean kitchen, possibly with wall art or framed pictures. The lighting is bright and clean, typical of a well-lit kitchen. The color palette includes the cool grey of the baking sheet, the warm brass of the faucet, and the bright colors of the sponge. Text overlay: 'Then there's the cleanup. Effortless.'
0:24storing cookies container
A close-up shot shows a hand using a small wooden spatula to transfer a chocolate chip cookie from a metal cooling rack into a light beige, rectangular Caraway storage container. Several other cookies are visible on the cooling rack in the foreground, slightly out of focus. The container has a minimalist design. The background is blurred, showing hints of the kitchen environment and the host's body. The lighting is soft and consistent. The color palette includes the warm browns of the cookies, the cool metallic grey of the rack, and the neutral beige of the container. Text overlay: 'It doesn't matter if I'm cooking, prepping, baking,'
0:27host demonstrates container
A medium close-up shot frames the woman from earlier, now holding the light beige Caraway storage container with the cookie inside. She is positioned centrally, looking directly at the camera and speaking. Her long, wavy brown hair falls over her shoulders. She places the lid onto the container with a satisfying click, demonstrating its functionality. The background is the same modern kitchen, with white cabinets and the backsplash. The lighting is bright and even, highlighting her expressive face. She maintains eye contact with the viewer. The color palette remains neutral with the beige container and her olive green top. Text overlays continue: 'or storing the extras. I never have to second-guess what's getting into our food.'
0:31host final statement call to action
A medium shot of the woman in her kitchen, positioned slightly to the right of the frame's center, addressing the camera directly. She smiles and gestures with her hands as she speaks. In front of her, on the counter, is the Caraway roasting dish with the roasted chicken and vegetables, along with a white bowl containing green beans and another bowl with chopped carrots, suggesting a completed meal ready for serving. The kitchen background with white cabinets and tile backsplash is visible. The lighting is bright and clean, maintaining an inviting atmosphere. The overall scene is warm and promotes a sense of healthy, home-cooked food. The color palette is neutral with natural food colors and a pop of her olive green top. Text overlays appear: 'Upgrading to Caraway means I'm cooking healthier for everyone at my table. Save up to 20% when you upgrade to Caraway and start cooking healthier for everyone at your table.'
