0:00denim showcase from behind
A medium shot captures a woman from behind, rotating slightly to showcase two different pairs of Spanx denim jeans. Initially, she is wearing a light blue, wide-leg pair, then seamlessly transitions to a dark grey/black pair of the same style. She wears a fitted black short-sleeved, scoop-neck top. Her long, medium brown hair is pulled into a high ponytail, which shifts slightly during her movement. The background consists of a large, light wooden built-in closet with glass doors, meticulously organized with various high-end accessories such as designer handbags, hats, and perfumes on shelves and in drawers. The lighting is bright and even, suggesting an indoor, well-lit environment. The overall color palette is dominated by neutral tones of black, denim blues/greys, and the light wood, with pops of color from the closet items. On-screen text at the top reads: '3 reasons why: Spanx Denim fits better'.
0:02blue denim features demonstration
A medium shot frames the woman facing the camera, demonstrating the features of the blue Spanx denim. She holds up a pair of blue wide-leg jeans with a red tag, then pulls them up over her black bodysuit, showing the process of putting them on. She then turns to her side to offer a profile view, highlighting the fit and patting her hip confidently. The background is consistent with the previous scene: a well-lit, organized light wooden closet with glass doors showcasing various accessories. The lighting is bright and even, casting minimal shadows. The color palette features her black top, the vibrant blue denim, and the warm, neutral tones of the wooden closet. On-screen text at the top reads: '1. Built-in 360° panel flattens tummy and lifts butt'.
0:06black denim features demonstration
This medium shot presents the woman facing the camera, continuing her demonstration with the dark grey/black Spanx denim. She holds up a pair of dark grey wide-leg jeans with a red tag, then pulls them up over her black bodysuit, carefully adjusting the waistband. She then turns to her side, providing a profile view to emphasize the shaping effect, patting her hip and briefly touching her ponytail. The background remains the same well-organized, light wooden closet filled with various personal items. The lighting is consistent, bright and evenly distributed. The primary colors in this scene are the black of her top, the dark grey denim, and the light wooden tones of the backdrop. On-screen text at the top reads: '2. SPANXshape™ provides medium compression for a shaping effect'.
0:11denim stretch showcase
In this medium shot, the woman stands facing the camera, showcasing the flexibility and shape retention of both the blue and dark grey Spanx denim jeans. She first appears in the blue jeans, posing confidently with her hands in her pockets, slightly adjusting her hips. She then seamlessly transitions to the dark grey jeans, also posing with hands in pockets and making minor adjustments to the waistband. The background remains the bright, light wooden closet, which is neatly arranged. The lighting is soft and consistent, creating a clean visual. The color palette alternates between the blue and dark grey denim, contrasted with her black top and the neutral-toned closet. On-screen text at the top reads: '3. 4-way stretch that still holds its shape'.
0:14blue denim call to action 1
A medium shot captures the woman wearing the blue Spanx denim and black bodysuit. She stands facing the camera with a confident stance, placing her hands on her hips. She then performs a playful 'call me' gesture by raising one hand to her ear, ending with a slight, engaging smile. The background is the familiar light wooden closet, consistently organized and well-lit. The bright and even lighting emphasizes her and the product. The color palette features the clear blue denim, her black top, and the neutral tones of the background. On-screen text at the top reads: 'You can thank me later'.
0:16black denim call to action 2
This medium shot features the woman in the dark grey/black Spanx denim and black bodysuit. She stands confidently facing the camera, initially with her hands in her pockets, then blows a kiss towards the camera with a cheerful and inviting expression. The background remains the bright, well-organized light wooden closet. The lighting is bright and even, highlighting her and the product. The color palette is composed of the dark grey denim, her black top, and the neutral wooden backdrop. On-screen text at the top reads: 'You've got to check out Spanx'.
0:19brand logo screen
The scene transitions to a full-screen graphic. The word 'SPANX' is displayed prominently in white, bold, sans-serif lettering, centered both horizontally and vertically on a solid, deep red background. A registered trademark symbol (®) is visible next to 'SPANX'. Below the main brand name, in a smaller, white, sans-serif font, the text 'FREE SHIPPING ON EVERYTHING' appears. The lighting is uniform and flat, characteristic of a digital graphic. The dominant color is a striking, rich red, creating a bold and clear brand statement.
