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Upgrade to organic—our best-selling underwear is back in new colors, patterns, and prints.

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HookProblem-FirstTalking HeadStatic FrameDialogue On CameraText OverlayFemale PresentFace First FrameExplainerHow-ToClose-UpVoiceoverProblem SetupAgitationSolution RevealPanning RightProduct DemoProduct In HandFeature BreakdownBenefit-FirstPanning LeftBrand Mention SpokenValue Proposition

Transcript

0:00If you're paying attention, then you know all the girls are ditching polyester and synthetics in 2026.

0:04If it feels overwhelming, you're going to wanna watch this, because this is exactly how to get started.

0:09It is natural fibers 101.

0:12First of all, what are natural fibers?

0:15Cotton, but not just regular, make sure it's organic so it's not drenched in chemicals and pesticides.

0:20Linen, wool, alpaca, hemp and cashmere.

0:23Next up, let's tackle synthetic fibers.

0:25These are things like spandex, nylon, polyester, acrylic, rayon.

0:30Why does it matter? Because these are 100% plastic and can leech microplastics and other toxins into your skin,

0:39which can cause all kinds of issues.

0:41So the question is, is where do you start?

0:43Since overhauling your entire wardrobe all at once probably isn't an option, start with the single most important thing, your underwear.

0:50This touches your most sensitive areas, so stop letting your hoo ha sit in plastic and toxic dyes 24/7.

0:56Every woman raves about Packs organic cotton underwear, 95% certified organic cotton and 5% elastine, just so they stay in place, stretch and are comfortable.

1:09And they're actually made to last and not fall apart after a few washes.

1:12This is one of the most important swaps you can make.

Text on Screen

0:00If you're paying attention,

0:01then you know all the girls are ditching polyester and synthetics in 2026.

0:04If it feels overwhelming, you're going to wanna watch this,

0:07because this is exactly how to get started.

0:09It is natural fibers 101

0:11First of all, what are natural fibres?

0:11Natural fibers?

0:13ORGANIC COTTON

0:13Cotton. But not just regular.

0:15Make sure it's organic so it's not drenched in chemicals and pesticides.

0:18Linen

0:18Linen, wool,

0:19wool

0:20alpaca

0:20alpaca, hemp and cashmere.

0:21hemp

0:22Cashmere

0:23Next up, let's tackle synthetic fibers.

0:24Synthetic fibers?

0:25These are things like spandex,

0:26Spandex

0:27Nylon

0:27nylon, polyester,

0:28polyester

0:29acrylic

0:29acrylic, rayon.

0:30rayon

0:31Why does it matter?

0:32Because these are 100% plastic

0:32100% plastic

0:34toxic chemicals

0:34and can leach microplastics and other toxins into your skin,

0:34+ dyes

0:36falls apart fast

0:37which can cause all kinds of issues.

0:39So the question is is where do you start?

0:41Since overhauling your entire wardrobe all at once probably isn't an option,

0:46start with the single most important thing.

0:47UNDERWEAR!

0:48Your underwear.

0:50This touches your most sensitive areas,

0:52so stop letting your hoo ha sit in plastic and toxic dyes 24/7.

0:57Every woman raves about packs

0:57UNDERWEAR!

0:58organic cotton underwear.

1:0095% certified organic cotton and 5% elastane.

1:04Just so they stay in place,

1:06stretch and are comfortable.

1:07PACT organic cotton under wear

1:08And they're actually made to last and not fall apart after a few washes.

1:08- breathable

1:09- always sell out

1:10- Made to last

1:11This is one of the most important swaps you can make.

Scenes (6)

0:00intro talking head

A medium shot of a young adult female, positioned centrally and looking directly into the camera. She has long, dark brown hair and is wearing a cream-colored, textured sweater. Her expression is friendly and engaging. Behind her is a white whiteboard with some casual, handwritten text and drawings in black and red markers, including the word 'Natural' at the top and a question mark with squiggly lines. The lighting is bright and even, likely from an overhead source, casting minimal shadows. She gestures with her hands as she speaks. White subtitles appear at the bottom of the screen. The overall mood is informative and approachable.

0:10whiteboard natural fibers

A close-up, slightly overhead shot of a white whiteboard, angled to capture the writing process. A hand with neatly manicured nails holds a black marker and writes 'Natural fibers?' in blue, followed by a list of natural fiber types: 'ORGANIC COTTON', 'Linen', 'Wool', 'alpaca', 'hemp', and 'cashmere'. As each type is mentioned, a blue checkmark is drawn next to it. The lighting is bright and even. The text on the screen emphasizes the importance of organic cotton to avoid chemicals and pesticides. The overall aesthetic is clean and educational.

0:23whiteboard synthetic fibers problem

A close-up shot of a white whiteboard, shifting focus to a new section. A hand holds a black marker and writes 'Synthetic fibers' in red, then lists 'Spandex', 'Nylon', 'polyester', 'acrylic', and 'rayon', adding a red 'X' next to each as it's mentioned. Below the list, the hand draws simple blue line art illustrations: a clothing hanger, a striped cup (possibly representing a plastic cup), a plastic bottle, and a stick figure person with red and blue dots covering their body, symbolizing microplastics. The text overlay questions 'Why does it matter?' and explains the issue of microplastics and toxins. The lighting remains bright and even, highlighting the clear drawings and text. The scene visually explains the problem with synthetic materials.

0:39whiteboard underwear solution intro

A close-up shot of a white whiteboard, initially showing a large, red, hand-drawn question mark. The camera then pans right to reveal more drawings. A hand writes a large red 'X' and a '$' sign next to it, indicating a cost implication. Above this, blue line art drawings depict a simple t-shirt and a pair of underwear, with an arrow pointing towards a black line art drawing of a trash can, implying discarding. Below these drawings, the hand writes the word 'UNDERWEAR!' in bold red letters, underlined with a black line. The lighting is consistent and bright, illuminating the whiteboard and drawings clearly. Text overlay prompts the viewer with where to start with their wardrobe overhaul.

0:50product shot underwear problem

A close-up shot of a pair of plain, dark blue/grey organic cotton underwear lying flat on a white surface, which is part of the whiteboard. The camera is positioned slightly above, showing the product clearly. In the background, the hand-drawn elements from the previous scene are visible, including the red 'X', '$' sign, and the trash can illustration. To the right of the underwear, new red handwritten text appears on the whiteboard: '100% plastic', '+ toxic chemicals', '+ dyes', and 'falls apart fast'. A female hand enters the frame to gently touch and smooth the fabric of the underwear. The lighting is bright and even. The text overlay emphasizes the sensitive nature of underwear and the problems with synthetic materials.

0:57product shot underwear benefits

A close-up shot of the same pair of plain, dark blue/grey organic cotton underwear, still laid flat on the white whiteboard. To the right, new handwritten text in blue marker lists the benefits: 'PACT organic cotton underwear', 'breathable', 'always sell out', and 'Made to last'. A female hand gently interacts with the underwear, smoothing and presenting it, then points to the 'Made to last' bullet point on the whiteboard. The background shows some previously drawn elements, including the 'X', '$' sign, and the trash can. The lighting is bright and consistent. The text overlay highlights the brand and product features, emphasizing its durability and quality. The camera briefly pans to show more of the whiteboard then returns to the underwear and handwritten text.

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