0:00intro full outfit display The scene opens with a medium-long shot of a woman standing confidently in a modern, well-lit kitchen and living area. She is facing slightly towards the camera, hands casually tucked into the front pockets of her wide-leg jeans. The background features light-colored kitchen cabinets, a countertop with various kitchen appliances, and four dark-wood bar stools with woven backs on the right. To the left, a light-grey sofa is partially visible. The lighting is bright and even, suggesting natural daylight. The woman is smiling subtly. Overlaid text on the lower left side reads "I'm 5'10" and the mom of four boys." followed by "SPANX Authentic 360 Wide leg jeans". The overall color palette is warm, with the woman's red shirt providing a pop of color against the blue jeans and neutral background.
0:02mid section close up front This is a tighter medium shot focusing on the woman's midsection and the upper part of the wide-leg jeans. Her hands are still in the front pockets, with her thumbs visible over the waistband. The light-brown belt and gold buckle are clearly visible, emphasizing the waistline. The background remains the same modern kitchen/living area, but it's more blurred due to the tighter framing. The lighting is consistent with the previous scene, bright and even. The woman's posture is straight, and she maintains a subtle, pleasant expression, though her face is mostly out of frame. Overlaid text reads "I need jeans". The focus is on the fit and style of the jeans.
0:03full outfit display back The scene transitions to a full-body shot of the woman, now facing completely away from the camera, showcasing the back of the wide-leg jeans. She stands with her hands still in her pockets, turning her head slightly to look over her right shoulder at the camera with a small smile. The background remains the same kitchen/living area. The jeans feature visible back pockets and a slight fading on the denim. Overlaid text appears on the lower left, first stating "that can do it all." and then adding "360 DEGREE PANEL TUMMY & WAIST SHAPING" below it. The lighting is still bright and even, highlighting the denim's texture. The camera is static, capturing her posture and the fit of the jeans from behind.
0:04full outfit back slight movement Maintaining the full-body, rear-facing perspective from the previous scene, the woman subtly shifts her weight or stance, demonstrating flexibility. Her hands remain in her back pockets. The background of the modern kitchen/living area is unchanged, with the same bright and consistent lighting. Overlaid text appears on the mid-left side, stating "They need to have stretch." The camera remains static, capturing the natural movement and the potential stretch of the denim. The color palette is consistent with her red top, blue jeans, and neutral home decor, maintaining a clean and comfortable aesthetic.
0:05squat stretch demonstration The scene shows the woman performing a deep squat, still facing away from the camera, to visibly demonstrate the stretch and flexibility of the wide-leg jeans. Her hands are now resting on her knees, and she maintains an upright posture in her torso. She looks towards the camera over her right shoulder with a broad, genuine smile. The modern kitchen/living room background is still visible, with the same bright lighting. Overlaid text on the lower left promotes "PREMIUM 4 WAY STRETCH DENIM". The camera remains static and at a slightly lower angle to accommodate the squat, emphasizing the ease of movement in the jeans. The action highlights the functional aspect of the product.
0:06standing and walking front The woman stands back up from the squat and turns to face the camera, walking slowly towards it. She has a bright, confident smile on her face. The shot is a full-body view, gradually becoming a medium-long shot as she approaches. The familiar modern kitchen/living room background is visible, with consistent bright lighting. Overlaid text appears on the lower left, first stating "to be comfortable" and then adding "and the inseam needs to be long enough." followed by options for "PETITE REGULAR TALL" below. This highlights the comfort and size options of the jeans. The camera remains static as she moves towards it, showcasing the drape and movement of the wide-leg jeans.
0:08waistband closure close up This scene provides a close-up shot of the woman's hands demonstrating the functional details of the jeans' waistband. The camera focuses on the denim fabric, the metal button, and the zipper closure. The woman's fingers are seen undoing and redoing the button and zipper, showing the ease of use and construction quality. The background is a soft blur of the kitchen/living area, with bright, even lighting. Overlaid text on the lower left corner reads "5 POCKET DESIGN ZIP & BUTTON CLOSURE". The color palette is dominated by the blue denim and the skin tones of her hands, with small details of the gold button. The camera is static, allowing for clear observation of the features.
0:09outfit change with jacket The scene returns to a full-body shot of the woman, now facing the camera in the same modern kitchen/living room setting. She is wearing the red t-shirt and wide-leg jeans. In a smooth motion, she takes off a dark blue denim jacket, momentarily holds it, and then puts it back on, demonstrating a styling option. She smiles confidently at the camera. The background remains brightly lit. Overlaid text on the mid-left side declares "These Spanx jeans do it all.", reinforcing the product's versatility. The camera is static, capturing the outfit transformation and the overall look.
0:10final outfit walk forward The scene shows the woman walking directly towards the camera, now fully dressed in the red t-shirt, wide-leg jeans, and the dark blue denim jacket draped over her shoulders. She maintains a warm, genuine smile and confident eye contact with the camera. The shot starts as a full-body view and gradually becomes a medium-long shot as she approaches. The modern kitchen/living area background, with its neutral tones and bright lighting, is visible behind her. Overlaid text on the mid-left side delivers the closing statement: "Trust me, they will be your absolute favorite." The camera remains static, capturing her approach and the effortless look of the styled outfit.
0:13brand logo end card The scene transitions to a bold, static end card. The entire screen is filled with a solid, vibrant red color. Centered on this red background is the brand logo: "SPANX" in a clean, white sans-serif font, with a small registered trademark symbol (®) next to it. Below the logo, also in white text, is the promotional message: "FREE SHIPPING ON EVERYTHING". The lighting is flat and even, as it's a graphic. The color palette is very simple, consisting only of red and white, which are likely brand colors. There are no characters or camera movements, just the clear, impactful branding and offer.
