0:00loading cooler into car
A medium shot captures two individuals collaboratively loading a large, silver-grey portable electric cooler into the rear cargo area of a light blue vintage SUV. The camera is positioned low and slightly to the left, looking upwards towards the vehicle's open tailgate, which is revealing the interior of a hard-top shell. The cooler, equipped with prominent black latches and a control panel featuring a digital display with distinctive yellow and green accents, is being carefully placed inside. The background suggests an indoor setting, possibly a garage or workshop, with a corrugated metal roof and light-colored walls visible. The lighting is bright and evenly distributed, creating soft, subtle shadows. The scene's color palette is predominantly muted, featuring various shades of blue from the car, grey from the cooler and roof, and earthy browns from the individuals' clothing.
0:05dog close up logo
This close-up shot focuses on a small, fluffy dog with light brown and white shaggy fur. The dog is wearing a reddish-brown bandana with a subtle, dark pattern around its neck, a dark leather collar, and a unique yellow, rectangular tag (resembling an ear tag with the number '3' printed on it) attached to its collar. Its mouth is slightly open, revealing its tongue and giving the impression of gentle panting or being attentive. The dog's dark, expressive eyes are directed slightly off-camera, adding to its curious or observant demeanor. The background is softly blurred, indicating an indoor environment with indistinct shapes and colors. The lighting is soft and warm, highlighting the dog's fur. A 'GOAL ZERO' logo, featuring its distinctive green stylized 'G', appears prominently in the mid-frame before slowly scaling down and moving towards the bottom right corner.
0:09man driving logo
A medium shot is framed through the driver's side window of the light blue vintage SUV, showcasing the driver in profile. The camera remains outside the vehicle, providing a clear view of the man's upper body as he looks intently forward. He is wearing a green baseball cap and a dark t-shirt. The car's interior, including the light-colored headliner and sun visor, is visible behind him. The background beyond the window appears to be a bright, indistinct indoor environment, likely the same garage from earlier scenes. The lighting is bright and natural. Similar to the previous scene, the 'GOAL ZERO' logo emerges mid-frame, then scales down and subtly shifts towards the bottom right corner of the screen.
0:11car driving title
A dynamic close-up shot captures the side and top of the light blue vintage SUV. The camera executes a rapid horizontal pan across the vehicle, creating a sense of motion even though the car itself appears stationary. The vehicle's paintwork is a distinctive light blue, contrasted with a white roof section. The background, fleetingly seen through the fast movement, suggests an outdoor setting with a hazy, bright sky reflected on the car's surfaces. An overlay of white serif text appears, centered at the bottom of the screen, reading: 'Day Trip with the Alta 50 Electric Cooler'. The combination of the fast camera movement and the title card introduces the main theme of the video.
0:13filling cooler water
A medium shot shows a man in a green baseball cap and dark t-shirt carefully pouring water from a clear plastic bottle into the open lid of the portable electric cooler, which is still resting within the light blue vintage SUV's cargo area. The cooler is positioned on the open tailgate, which serves as a stable surface. The background reveals an outdoor setting, suggesting a departure from the previous indoor shots, with glimpses of trees and a building in the mid-distance under a bright, natural sky. The lighting is even and natural, illuminating the scene clearly. A text overlay, rendered in a white serif font, appears at the bottom of the frame, stating: 'Fill the fridge and the rig.' The action suggests preparation for a journey.
0:16car off road
A wide shot captures the light blue vintage SUV as it drives along a dusty dirt road in a rugged, arid landscape. The camera is positioned low to the ground, looking up as the vehicle approaches and then passes, kicking up a significant cloud of light brown dust from its tires. The sky above is hazy and bright, indicating either an overcast day or atmospheric dust. Dry grasses and sparse scrub brush line the foreground and are scattered across the distant hills and mountains, which are somewhat obscured by the haze. The overall color palette is dominated by earthy tones – various browns, greys, and muted greens. A text overlay in white serif font at the bottom of the screen reads: 'Hit the open road.' The scene evokes a sense of adventure and off-road exploration.
0:20unloading cooler campsite
This medium shot presents two people and a dog engaged in setting up a campsite, with the tailgate of the light blue vintage SUV open. The man previously seen, now in a plaid shirt and tan pants, still wearing his baseball cap, is seen assisting in carrying the silver-grey cooler. He simultaneously holds a portable power station in his left hand, highlighting the combined use of the products. Another person, with long, curly brown hair and a green long-sleeved shirt, is partially visible on the left, also helping with the cooler. The small, fluffy dog sits attentively on the ground beside the man, looking up at him expectantly. The setting is a dusty, open area, typical of a remote campsite, under a hazy sky with distant hills defining the horizon. The text overlay "Find a good spot." is displayed in a white serif font at the bottom of the screen, emphasizing the selection of a suitable camping location. The lighting is natural and diffuse.
0:24man opening cooler close up
A close-up shot, taken from a low angle, looks up at the man as he opens the lid of the silver-grey portable electric cooler. The man, wearing a plaid shirt, is visible from his chest upwards, slightly out of crisp focus, allowing the cooler to be the primary sharp element. His hands are clearly seen as they grasp and lift the black lid of the cooler. The cooler's main body, identifiable by its bright light green handle, occupies the lower half of the frame. The background is composed of a hazy, bright sky, suggesting an open outdoor environment. The lighting is soft and even, highlighting the textures of the cooler and the man's shirt. The Goal Zero logo is subtly visible on the cooler's surface.
0:26cooler interior contents
An overhead medium shot directly captures the open interior of the silver-grey portable electric cooler, showcasing its organized contents. The cooler features white wire baskets that neatly compartmentalize a variety of items, including ripe avocados, peaches, clear plastic water bottles, and various packaged goods and juice boxes, indicating it's well-stocked for a trip. A man's hand briefly reaches into the cooler to adjust or retrieve an item, providing a human element to the scene. The cooler is resting on a textured dirt surface. In the background, partially out of focus, are elements of a campsite setup, including a camping table, a chair, and a portable power station. The lighting is bright and natural, clearly illuminating the cooler's contents. A white serif text overlay, 'and chill out.', appears at the bottom of the screen, linking the cooler's function to relaxation.
0:29campsite wide shot
This wide, establishing shot presents a serene campsite scene in a vast, hazy outdoor environment. The light blue vintage SUV is parked on the left with its tailgate open, indicating a settled position. Adjacent to the vehicle, the silver-grey portable electric cooler and a portable power station are arranged on the dry, dusty ground, central to the camp setup. To the right, one man, clad in a plaid shirt and a baseball cap, is comfortably seated on a black camping chair at a small, folding table, enjoying a snack from a bag of chips. The small, fluffy dog sits patiently on the ground beside him, gazing up at the man. Another person is partially visible, seated in a second chair to the far right, suggesting companionship. The background consists of rolling hills under a soft, hazy sky, conveying a sense of openness and tranquility. The ground is barren dirt, characteristic of a rustic camping spot. The overall color palette is natural and muted, featuring earthy browns, hazy blues, and soft greens. The 'GOAL ZERO' logo appears in the bottom left, and the text 'Alta 50 Electric Cooler' is centered below it in white serif font. The scene slowly fades to black, leaving only the 'GOAL ZERO' logo, concluding the video.
