0:00intro split screen product display The scene opens with a vertical split screen. The left side showcases two completed, knitted plush toys: a white bunny with pink ears and nose, and a green dinosaur with yellow spikes, both small and spherical, resting on a clear acrylic shelf adorned with small, shiny decorative beads against a textured off-white wall. The right side features a pair of fair-skinned hands holding two vibrant, scalloped-edge product packages – one purple and one yellow – partially obscuring an orange one, against a light brown wood-grain floor. The packages display cartoon illustrations of knitted creatures (a bunny and a blue penguin) and the brand 'Loopables' and 'The Woobles'. A prominent black text overlay reads: 'Stop scrolling! This is how you become the mom everyone talks about'. The lighting is bright and even, highlighting the product colors. The camera is static, capturing a medium shot of the products and the upper torsos of the characters.
0:03boy cutting cucumber A young boy, appearing to be around 6-8 years old, is focused intently on cutting a cucumber with a small knife on a large wooden cutting board. He is positioned in a kitchen setting, with a white countertop and dark wooden cabinets visible in the background, along with a silver stand mixer. The lighting is bright and natural, coming from an unseen source, illuminating the workspace. A large wooden salad bowl is visible to the right. The boy is wearing a black t-shirt with a vibrant blue, yellow, and white graphic print. The camera captures a medium shot, slightly from above, showing his upper body and hands as he performs the task. A white text overlay of the word 'THAT' appears on screen. His expression is serious and concentrated, indicating engagement in the activity.
0:05girl drawing on floor A young girl, appearing to be around 6-8 years old, is lying on her stomach on a polished light brown wooden floor, completely engrossed in drawing on a white sheet of paper with a pink marker. Her hair is pulled back into a high ponytail, secured with a small, reddish-brown scrunchie. She wears a dark t-shirt and patterned shorts. A pair of blue-handled scissors and a wooden pencil lie next to her on the floor. In the background, part of a dark sofa and a potted plant in front of a window are visible, suggesting a cozy home environment. The lighting is soft and even, creating a calm atmosphere. The camera is positioned overhead, capturing a wide shot of the girl and her immediate surroundings. A white text overlay of the word 'CUTE,' followed by 'SHOW' appears on screen.
0:07mom and kids on couch A warm and inviting medium shot captures a woman and two young children sitting closely on a dark leather sofa. The woman, with long dark hair, is wearing a black t-shirt and blue jeans. She is affectionately hugging the two children, a boy and a girl, both of whom are smiling broadly and engaging with her. The boy, with short brown hair, is wearing a light blue t-shirt and tan pants. The girl, with her hair in a ponytail, is wearing denim overalls over a dark shirt. The background features a large window with ample natural light filtering in, illuminating the scene and creating a cheerful, relaxed mood. The camera is static, focusing on the intimate interaction between the family members. A white text overlay of the word 'CODE:' appears on screen.
0:09product packaging and finished plushie reveal The camera transitions to an overhead medium shot of three brightly colored, scalloped-edge product packages (yellow, purple, and orange) laid out on a light brown wood-grain floor. Each package features cartoon-like illustrations of different knitted animals (a blue penguin, a white bunny, and a green dinosaur) and the brand names 'Loopables' and 'The Woobles'. The lighting is bright and even. This shot quickly cuts to a close-up of a fair-skinned hand holding the purple 'JoJo the Bunny' package, showcasing the full design. This then cuts to the same hand holding a completed, spherical white knitted bunny plushie, with pink ears and nose and black eyes, against a dark grey textured surface. The packages and the plushie are the main focus, demonstrating the product and its outcome. A white text overlay of the words 'THE WOOBLES.' and 'AN ENTIRE' and 'JUST' appears on screen.
0:13product kit contents unboxing A rapid sequence of close-up shots demonstrates the contents of the Woobles kit. First, a pair of fair-skinned hands with neatly manicured nails carefully separate a bundle of white, soft, pre-formed 'loopable' yarn, revealing a turquoise label with 'THE WOOBLES EASY PEASY LOOPABLE YARN' printed on it. The background is a warm, light-colored wooden surface. This quickly cuts to the hands holding a clear plastic bag filled with white, fluffy stuffing, featuring a yellow circular sticker that says 'IT'S WHAT'S INSIDE THAT COUNTS' with a cloud illustration. The next shot shows the hands holding a small, white, pre-started knitted piece, which has green and orange plastic safety markers attached, indicating the starting points for crafting. The background for these shots remains the light wooden surface or a dark, textured material. The lighting is bright and clean, emphasizing the details of the materials. A white text overlay of the words 'EACH', 'LOOPABLE YARN', 'STUFFING,' and 'PIECES,' appears on screen.
0:17adult crafting with laptop instructions A pair of fair-skinned hands with neatly manicured nails is actively engaged in finger-looping a piece of blue yarn, forming a knitted texture. The camera captures a close-up, focusing on the hands and the intricate craftwork. In the background, slightly out of focus, a black laptop screen displays step-by-step video instructions for the crafting process, showing a close-up of hands manipulating yarn on the screen. A purple product package is also partially visible in the background, out of focus. The setting appears to be a home environment, with a dark surface as the immediate background for the crafting. The lighting is bright and direct, highlighting the hands and the crafting materials. A white text overlay of the words 'SAFETY EYES' and 'STEP-BY-STEP' appears on screen.
0:18girl and mom crafting together A heartwarming medium shot shows a young girl, about 6-8 years old, sitting cross-legged on a colorful geometric rug, deeply focused on finger-looping white yarn. She is wearing denim overalls over a dark t-shirt. The camera is positioned slightly above her, looking down. In an 'over-the-shoulder' style, a woman, likely her mother, is seen sitting behind her, gently guiding her or just observing, offering support. The background is a blurred dark sofa, suggesting a comfortable living room. The lighting is soft and natural, enhancing the cozy atmosphere. The scene transitions to a close-up of hands, presumably the girl's, continuing the intricate finger-looping of the white yarn, emphasizing the ease and engaging nature of the craft. A white text overlay of the words 'IT'S' and 'STRESS-FREE' appears on screen.
0:21boy crafting and showing off outdoors The scene opens with a medium shot of a young boy, about 6-8 years old, sitting cross-legged on a vibrant green lawn in what appears to be a park or outdoor public space. He is wearing a light blue sweatshirt and tan pants, intently focused on finger-looping white yarn. A purple 'Loopables' product package is visible next to him on the grass, serving as a visual anchor for the product. The background features lush green grass, trees, and buildings, all softly blurred. The lighting is bright and natural, indicating daytime outdoors. This transitions to a close-up of the boy holding up his partially completed white knitted craft, smiling broadly and looking directly at the camera with an excited expression, showing pride in his creation. A white text overlay of the words 'NOW THEY'RE CONSTANTLY TELLING THE' and 'ABOUT THE CHARACTERS THEY'VE MADE AND' and 'WHICH ONE THEY WANT TO DO NEXT.' appears on screen.
0:24kids and hands crafting montage A quick montage of close-up shots showcasing various hands and children engaged in the crafting process. One shot features adult hands with manicured nails manipulating white yarn on a dark surface. Another shows small hands, likely a child's, gently shaping the white knitted material. A close-up displays hands working with bright green yarn, forming a dinosaur shape, with a white packet of stuffing visible in the background. Finally, a young girl, seen from the chest down, wearing denim overalls, is intently working on a white knitted piece with her small hands. The camera is static in each shot, focusing tightly on the hands and the crafting materials. The lighting is consistent, bright and even, accentuating the textures and colors of the yarn. A white text overlay of the words 'CREATIVE,' and 'CALMING,' and 'AND KEEPS THEM' appears on screen.
0:27family crafting and happy moments The scene begins with a medium shot of a woman and a young boy sitting cross-legged on a green lawn, both engrossed in crafting with white yarn. The woman, with long dark hair, is wearing a grey sweatshirt and jeans, assisting or sharing the activity with the boy, who is in a light blue sweatshirt and tan pants. A purple 'Loopables' package is on the grass beside them. The background is a park setting with trees and buildings. The lighting is bright and natural. This transitions to a close-up of the woman and a young girl (wearing denim overalls) sitting on a dark couch, both smiling and laughing affectionately, their faces close together, conveying warmth and connection. The lighting in this indoor scene is soft and bright, suggesting natural light from a window. A white text overlay of the words 'ENTERTAINED WITHOUT A SCREEN,' and 'WHICH,' and 'LIKE A PARENTING WIN!' appears on screen.
0:30woman in car product endorsement A woman, appearing to be in her late 20s or early 30s, with long dark hair and glasses, is sitting in the driver's seat of a car. She is wearing a striped white and dark top. She holds an orange 'Loopables' product package, featuring 'Fred the Dinosaur,' up close to the camera, showcasing it prominently. Her expression is happy and playful, as she puckers her lips and blows a kiss towards the camera, conveying enthusiasm and approval for the product. The interior of the car is visible in the blurred background. The lighting is natural and bright, coming from outside the car. The camera is static, framing her as a close-up, focusing on her face and the product. A white text overlay of the words 'THAT'S' and 'MOM' and 'RAVE' appears on screen.
0:32product display and call to action The scene opens with a close-up, slightly overhead shot of an orange 'Loopables' product package featuring 'Fred the Dinosaur' on a light brown wood-grain floor. The camera slowly pulls back and slightly pans to the left, revealing two more 'Loopables' packages: a purple 'JoJo the Bunny' and a yellow 'Pierre the Penguin' one. All three packages are distinctively colored, with scalloped edges and cartoon illustrations of knitted animals. The brand names 'Loopables' and 'The Woobles' are clearly visible on each. The wooden floor provides a clean, neutral background. The lighting is bright and even, highlighting the product details. A white text overlay of the words 'LOOPABLES' and 'THEY'RE GONE' and 'YOURSELF LATER' appears on screen, emphasizing the call to action.
