0:00shirtless man talking A medium shot frames a male subject from the waist up, standing center in a bedroom setting. The man has a full beard and short, dark, somewhat curly hair. He is shirtless, displaying a medium build with some body hair on his chest and arms, along with a tattoo on his left bicep. His hands are positioned on his hips, and he looks directly into the camera with an expressive, talking facial expression, conveying confidence and directness. The room features a warm, orange ambient light emanating from an LED strip or similar source above the bed, casting a soft glow on the white walls and ceiling. Behind him, a section of wallpaper with a dark brown, abstract wavy pattern is visible on the right, contrasting with a plain white wall on the left. In the lower left corner, a partial view of a white baby crib can be seen. The overall lighting is dim and atmospheric. A prominent yellow rectangular text overlay at the bottom of the screen reads: "Why you'll never go back from INTO THE AM".
0:02man smiling outside A medium shot captures a male subject from the chest up, seated outdoors in bright, natural sunlight. The man has a dark beard and short, dark hair, neatly trimmed. He is wearing a plain white crew-neck t-shirt with a small, discreet black logo (INTO THE AM) on the left chest. He has a warm, relaxed smile on his face and is looking slightly off-camera to his left, appearing to be engaged in a pleasant moment. His right hand holds a glass containing an amber-colored drink, suggesting a leisurely setting. The background is a vibrant, out-of-focus expanse of lush green foliage, likely trees or bushes, indicating an outdoor, possibly garden or patio, environment. The lighting is bright and even, highlighting the man's features and the crisp white of his shirt. A yellow rectangular text overlay at the bottom expands on the previous text, now reading: "Why you'll never go back from INTO THE AM after wearing these shirts".
0:04man demonstrating shirt fit shoulders A medium shot shows a male model standing directly facing the camera, centered in the frame. He has short, dark hair and is wearing a dark blue crew-neck t-shirt with a small, white 'INTO THE AM' logo on the left chest. He actively demonstrates the shirt's fit by pulling and adjusting the sleeve around his bicep with his right hand, showcasing the way it accentuates the musculature. His left arm is slightly bent, and his expression is focused yet pleasant, with a hint of a smile. The background is a clean, minimalist plain white wall, providing no distractions. Bright, even lighting illuminates the scene. Animated light blue arrows and lines are overlaid on his chest and shoulders, visually emphasizing the breadth and form-fitting nature of the shirt in those areas. A green checkmark icon with white text, "Accentuates your shoulders and chest", is positioned at the bottom of the frame.
0:06man demonstrating shirt fit belly A medium-full shot presents a male model standing with a neutral, serious expression, facing forward. He possesses a beard and short, dark hair, similar to the previous demonstrator. He is wearing a dark grey t-shirt, which appears to have a subtle logo on the chest, paired with light grey trousers. His hands are casually placed in his pockets. The background is a split-tone studio setting, with a dark grey panel on the left and a lighter grey/white panel on the right, creating a clean, professional aesthetic. The lighting is soft and even, highlighting the garment's details. A vibrant red oval graphic is dynamically overlaid onto his midsection, circling his stomach area, to visually emphasize how the shirt is designed to conceal or flatter this part of the body. At the bottom of the screen, a green checkmark icon accompanies the white text, "Hides your belly", clarifying the demonstrated feature.
0:07man showing slim fit A medium shot, presented in black and white, focuses on a male subject. He has short, dark hair and a beard, and is wearing a noticeably tight, black athletic-style t-shirt, which appears to be uncomfortably slim-fitting, paired with red athletic shorts. He is actively moving and stretching, raising his arms and twisting his torso, which accentuates the tight fit and suggests restriction or discomfort. His facial expression indicates slight strain or exasperation, reflecting the 'painfully slim fit' being demonstrated. The background is a bright, sparsely furnished indoor space with a plain white wall and some indistinct furniture elements, implying a home environment. The monochrome filter adds a dramatic and critical tone to the depiction of the tight clothing. White text overlaid at the bottom of the frame reads: "Other brands are either painfully slim fit".
0:09man showing saggy fit A medium shot, also in black and white, features a male subject standing centrally. He has dark hair, styled to the side, and is wearing eyeglasses. Around his neck, he sports a delicate silver chain necklace. Crucially, he is wearing an oversized, saggy black t-shirt that hangs loosely on his frame, demonstrating a poor, shapeless fit. His arms are held slightly away from his body, further accentuating the bagginess of the garment. He looks directly at the camera with a neutral, slightly unimpressed expression. The background consists of a textured white brick wall on the left and an abstract, possibly graffiti-style, artwork on the right, providing a contemporary, urban backdrop. The monochrome filter continues to underscore the contrast between 'other brands' and the advertised product. White text overlaid at the bottom of the screen concludes the comparison: "or saggy and loose."
0:10man walking in black tee A dynamic medium shot captures a male model with light brown hair and a beard, wearing a black crew-neck t-shirt with a small white 'INTO THE AM' logo on the left chest. He enters the frame from the right side, walking towards the camera. As he approaches the center, he performs a subtle pivot, turning his body slightly to his left, which allows the camera to fully showcase the well-fitted silhouette of the t-shirt around his torso and shoulders. His movement is confident and smooth. The background is a stark, plain white wall, ensuring full attention remains on the subject and the garment. The scene is brightly and evenly lit. White text is overlaid at the bottom of the frame, stating: "We created tees that are fitted".
A close-up shot focuses on the left arm and a portion of the torso of a male subject, emphasizing the fit and fabric of the t-shirt. The man is wearing a black crew-neck t-shirt with a small, white 'INTO THE AM' logo visible on the chest area. His left hand is seen gently pulling on the sleeve of the t-shirt, highlighting how the fabric conforms to and accentuates the bicep. A tattoo is visible on his forearm, adding a personal detail. The background is softly blurred, suggesting an indoor setting with bright, diffuse lighting, ensuring the focus remains entirely on the garment's texture and fit. White text at the bottom of the frame continues the previous statement: "to make you look fit".
0:12man smiling side profile A medium close-up shot of a male subject in profile, facing right, against a plain light grey wall. The man has distinct light brown curly hair, styled with faded sides, and a well-maintained beard. He is wearing a dark grey crew-neck t-shirt with a small, white 'INTO THE AM' logo on the left chest. He has a broad, genuine smile on his face, indicating happiness and satisfaction. His gaze is directed off-camera, slightly upwards, conveying a positive and aspirational mood. The lighting is soft and even, highlighting the texture of his hair and beard and the clean lines of the t-shirt. White text at the bottom of the frame completes the phrase: "without the gym."
0:13man demonstrating shirt fit full A medium shot showcases a male model with short, dark hair, standing in an indoor setting. He wears a dark blue crew-neck t-shirt with a small, white 'INTO THE AM' logo on the left chest. He actively demonstrates the dual fit of the shirt: first, he pulls at the sleeve with his right hand to emphasize the 'fitted' aspect around the bicep. Immediately after, he gestures broadly across his torso with both hands, indicating the 'loose' or comfortable fit around the body. His expression is focused and engaging, demonstrating the product's features. The background is a simple white wall, with a partial view of a bed frame and headboard on the right, suggesting a casual home environment. The scene is well-lit with natural or soft artificial light. Two green checkmark icons appear sequentially with white text overlays: first, "Fitted where you want it", followed by "Loose where you like it", explaining each demonstrated aspect.
0:15man with testimonial quote A medium shot captures a male subject standing outdoors amidst lush greenery. He has short, dark hair and is wearing a light blue t-shirt layered under an olive green bomber jacket, with black pants. He holds a confident and slightly pleased smile, looking directly at the camera, then briefly glances away. The background is dominated by large, vibrant green tropical plants, suggesting an exotic or well-maintained outdoor location. The lighting is bright and sunny, creating a pleasant, natural atmosphere. A white speech bubble graphic is overlaid in the upper part of the frame, containing a testimonial quote in black text: "This girl at work asked if I started lifting! ❤️". The heart emoji adds a touch of playful satisfaction to the statement.
0:17hand on white fabric An overhead close-up shot focuses on a dark-skinned hand gently resting on the smooth, white fabric of a t-shirt. The texture of the fabric is clearly visible, suggesting softness and quality. A small, black 'INTO THE AM' brand logo is subtly embroidered or printed on the white t-shirt, located beneath the hand in the lower-right portion of the frame. The background is the white fabric itself, creating a minimalist and clean aesthetic. A green checkmark icon with white text, "Ultra-soft breathable fabric", is overlaid at the bottom of the screen, directly highlighting the product's material benefit.
0:18hand touching blue fabric A close-up shot focuses on a hand gently pinching and stretching a piece of dark blue t-shirt fabric between a thumb and forefinger. The fabric appears soft, with a subtle heathered texture, and demonstrates good elasticity as it is manipulated. The background is softly blurred, implying an indoor setting with natural or diffuse lighting, keeping the attention entirely on the fabric's quality and feel. This action visually reinforces the tactile properties of the material. A green checkmark icon with white text, "Ultra-soft breathable fabric", is persistently overlaid at the bottom of the screen, reiterating the key feature being highlighted through this visual demonstration.
0:19man doing laundry A medium shot captures a male subject in a bright, modern laundry room. The man has curly brown hair and a beard, and is dressed in an olive green jacket over a lighter top, paired with dark jeans. He is kneeling beside a front-loading washing machine, actively transferring dark laundry from a large, rectangular wire basket into the machine. His posture is bent, and he is focused on the task at hand. The laundry room is clean and well-organized, with white cabinetry and appliances. A large window in the background provides abundant natural light, making the scene appear fresh and domestic. A green checkmark icon with white text, "Lasts through hundreds of washes", is overlaid at the bottom of the screen, emphasizing the durability feature of the product, implied to be among the laundry.
0:21close up neck label An overhead close-up shot zeroes in on the interior neck area of a dark red, heathered t-shirt. The shirt features a black, printed label which prominently displays the 'INTO THE AM' logo along with various clothing care instructions and size information (e.g., 'M' for medium). A hand with light skin tone enters the frame from the top, gently pressing a finger onto the printed label, subtly demonstrating that it's a flat, non-protruding design, indicative of comfort. The texture of the heathered fabric is clearly visible. A green checkmark icon with white text, "No itch printed label", is overlaid at the bottom of the screen, explicitly stating the benefit of this design choice.
0:22man adjusting collar A medium close-up shot focuses on a male subject from the chest up, positioned outdoors under bright, sunny conditions. He has a beard and short, dark hair and is wearing a light blue crew-neck t-shirt with a small, white 'INTO THE AM' logo on the left chest. He uses both hands to pull and stretch the collar of his t-shirt vigorously, demonstrating its resilience and elasticity without deforming its shape. His facial expression is focused and determined, looking intently off-camera as he manipulates the fabric. The background is blurred, showing bright green foliage, characteristic of trees or bushes, in direct sunlight. A green checkmark icon with white text, "Collar never stretches out", is overlaid at the bottom of the screen, clearly articulating the durability feature being showcased.
0:24size chart clothes hanger A medium shot captures a selection of t-shirts in various colors (dark grey, light blue, white, black) neatly hanging on white and black hangers within a closet or clothing rack. The camera performs a slow, deliberate panning motion from left to right across the hanging garments, allowing viewers to see the different available colors and textures. The background consists of the white wall and the structure of the closet. A digital overlay takes center stage, displaying a size selection interface. It shows circular buttons for sizes S, M, L, XL, 2XL, 3XL, and 4XL. Initially, XL is highlighted, then transitions to 4XL being highlighted, accompanied by a 'What's My Size?' button. White text is overlaid at the bottom of the screen, stating: "Available up to size 4XL", emphasizing the inclusive sizing range.
0:26man trying on shirt call to action A medium shot frames a male model from the waist up, standing against a plain white wall in a brightly lit indoor environment. He has short, dark hair with faded sides, a beard, and visible tattoos covering his left arm. He is wearing a black crew-neck t-shirt with a small, white 'INTO THE AM' logo on the left chest. The scene begins with him looking down and adjusting his shirt, then he slowly raises his head, making direct eye contact with the camera. He offers a slight, confident smile, conveying satisfaction and pride in the fit of the shirt. Large white text, "BASIC TEES", is centrally overlaid on the screen, identifying the product category. Beneath this, smaller white text acts as a call to action: "Try one on", encouraging viewer engagement with the product.
