0:00talking head news intro A medium close-up shot features a young, male-presenting individual speaking directly to the camera. He is positioned centrally in the frame, from the chest up. Behind him, a large screen displays a vibrant sunset with warm orange, yellow, and purple hues, creating a soft, ambient backlighting effect. The foreground is well-lit, highlighting the speaker's face. At the very top of the frame, a bold red banner with white text reads 'Use code HOPE45 for up to 66% off'. Simultaneously, a prominent black overlay at the bottom of the screen displays urgent white text: 'BREAKING: Mike Lindell Announced MyPillow Cancelled By 18 Businesses'. A smaller, semi-transparent subtitle with descriptive text is also present. The man is expressive, using subtle facial cues and occasional hand gestures to emphasize his points. The overall mood is serious and informative, with a dynamic color palette contrasting the warm background with the stark overlay text.
0:06graphic and product clip The scene transitions to a graphic designed to resemble a newspaper page against a plain black background. The central element is a bold headline in red and black, declaring 'MIKE LINDELL CANCELED BY 18 COMPANIES'. Below this, a promotional-style photograph of Mike Lindell is embedded. He is a middle-aged man with a distinctive mustache, wearing a blue collared shirt and holding a white MyPillow. The MyPillow brand logo is clearly visible next to his image. Underneath the photo, a comprehensive list of 18 businesses is presented in two columns, detailing the companies that have allegedly canceled their contracts with MyPillow. The red banner with white text 'Use code HOPE45 for up to 66% off' remains visible at the top of the frame. The overall composition of the graphic is stark and informative, using a black, white, and red color scheme, with the product image providing a commercial aesthetic. The camera remains static.
0:09talking head reiterate The scene quickly cuts back to the medium close-up of the young, male-presenting individual, identical to the initial shot. He is positioned centrally, speaking directly to the camera. The background again features a large screen displaying a warm sunset with orange, yellow, and purple hues, providing soft, even lighting to the scene. The red banner at the top, 'Use code HOPE45 for up to 66% off', is still present. While the large black 'BREAKING' overlay is gone, a small, semi-transparent white subtitle at the bottom provides context: 'Mike Lindell has released the 18 businesses that have canceled MyPillow.' His expression remains serious and engaged, indicating a continuation of his commentary. The camera is static.
0:11product placement broll This is a medium wide shot featuring Mike Lindell standing in a brightly lit, modern setting. He is positioned to the right of a neatly made bed with a beige upholstered headboard and a minimalist white frame. He holds a white MyPillow, cradling it in his arms as if presenting it. Above the bed, a blue MyPillow logo is subtly visible on the white wall. In the blurred background, behind Lindell and the bed, there are hints of a larger industrial space, possibly a warehouse or factory floor, with indistinct figures and shelving. The lighting is bright and uniform, suggesting a commercial shoot. Lindell maintains a friendly, confident smile. The red banner 'Use code HOPE45 for up to 66% off' persists at the top of the frame. The camera is static.
0:14talking head with product cta The scene reverts to a medium close-up of the young, male-presenting individual, framed identically to the previous talking head shots. He is positioned centrally against the backdrop of a large screen displaying a warm sunset in orange, yellow, and purple hues, providing soft, consistent lighting. The red banner at the top, 'Use code HOPE45 for up to 66% off', is still present. At the bottom, a clear call-to-action text overlay appears: 'So do me a favor: go to mypillow.com, use code HOPE45, get some products from him. He needs our support.' The speaker is now holding a pillow close to his chest that features a patriotic design, adorned with text resembling the US Constitution and an image of the Statue of Liberty. His expression is earnest and persuasive, maintaining direct eye contact. The color palette is enriched by the patriotic pillow's blues, whites, and blacks contrasting with the warm background. The camera remains static.
