0:00intro text on crumpled paper
A vertical shot, framed from a slightly overhead perspective, shows black bold text "EXTRA! EXTRA!" centered on a white, heavily crumpled paper background. The paper has distinct wrinkles and shadows, creating texture. The lighting appears even and bright, casting soft shadows that emphasize the paper's folds. In the top right corner, the red CVS logo, featuring a heart icon and "CVS®" text, is prominently displayed. The overall color palette is monochrome (white, black, grey) with a splash of red from the logo. Initially, only "EXTRA! EXTRA!" is present. Around 1000ms, a thin black horizontal line appears below "EXTRA!", followed by the text "Save all about it!" appearing below the line. An audible 'thump' sound effect accompanies the appearance of the second line of text.
0:01russell stover chocolates product shot
The crumpled white paper background from the previous scene tears away from the top, revealing a vibrant solid purple background below. The tear is jagged, resembling ripped paper. The red CVS logo remains visible in the top right corner, positioned on the remaining white paper strip. A box of Russell Stover assorted milk & dark chocolates is centrally placed on the purple background, angled slightly. The box is white and gold with a ribbon design, featuring a prominent "Russell Stover" logo and images of individual chocolates. Small white, hand-drawn-style text appears on the right side, reading "FINALLY, IT'S GOOD NEWS" with an arrow pointing down and left. A red rectangular "Sale $7.99" price tag is below the product, and a larger "extra big deals" graphic with a yellow shopping bag icon is at the bottom center. The lighting is bright and even, highlighting the product. The color palette is dominated by purple, white, gold, and red. An audible 'thump' sound effect accompanies the tear, and a 'cha-ching' sound plays when the price appears.
0:02duracell batteries product shot
This scene maintains the same framing and background as the previous one: a vibrant solid purple background with a jagged torn white paper strip at the top, featuring the red CVS logo in the upper right. The Russell Stover chocolate box swiftly disappears, replaced by a blister pack of 'Duracell Power Boost AA 8' batteries. The battery pack is black and orange, showcasing eight AA batteries arranged vertically. The text 'POWER BOOST™ INGREDIENTS' is visible. The white hand-drawn text 'FINALLY, IT'S GOOD NEWS' and its arrow remain on the right. The price tag below changes from 'Sale $7.99' to 'Buy 1, get 1 for $1', also in a red rectangular graphic. The 'extra big deals' graphic at the bottom also remains. Lighting is consistent and bright. The primary colors are purple, black, orange, and red. An audible 'cha-ching' sound plays when the price changes.
0:04well market snack sticks product shot
This scene continues with the same vibrant solid purple background and the torn white paper strip at the top displaying the red CVS logo. The Duracell battery pack is swiftly replaced by a bag of 'Well Market snack sticks White Cheddar'. The snack bag is predominantly light blue with white and yellow accents, featuring cartoonish illustrations of cheese puffs and a 'cheesy crunch!' graphic. The text 'GLUTEN FREE', 'MADE WITH REAL WHITE CHEDDAR CHEESE', and 'NO ARTIFICIAL FLAVORS' are visible on the packaging. The white hand-drawn text 'FINALLY, IT'S GOOD NEWS' and its arrow persist on the right. The red rectangular price tag changes from 'Buy 1, get 1 for $1' to 'Sale $2.99'. The 'extra big deals' graphic remains at the bottom center. Lighting is consistent and bright, illuminating the product. The color palette is dominated by purple, light blue, white, and red. An audible 'cha-ching' sound plays when the price changes. The scene ends abruptly at 6000ms.
