0:00founder speaking intro
A medium close-up shot features a well-dressed man, identified as Nick, the Founder of Charles Tyrwhitt, speaking directly to the camera. He is seated indoors, likely in a modern office or lounge setting, with a blurred background showing wooden shelving units and a potted plant. The lighting is soft and even, highlighting his face without harsh shadows. He is actively speaking, with a thoughtful and engaging expression. The dominant colors are the dark navy of his sweater, the crisp white of his shirt, and the warm browns of the wooden background, creating a professional and inviting atmosphere. A white text overlay at the bottom of the screen reads: 'When I first started the business,'.
0:03young founder archival photo
A vintage black and white close-up photo shows a much younger version of Nick, the founder. He has dark, shaggy hair and is wearing a formal suit with a bow tie. His left hand is raised in front of his face, slightly obscuring it, with his fingers splayed. He is looking directly at the camera with a slight smirk. The photo has a grainy, aged quality. A white text overlay on the bottom reads 'I always thought men were slightly lazy'. The overall mood is nostalgic and hints at the past beginnings of the business.
0:05colorful socks walking
A low-angle, medium shot focuses on a man's lower legs and feet as he walks across a wooden floor. He is wearing two different, brightly patterned socks. The left foot sports a solid dark blue sock, while the right foot features a colorful, checkered pattern with shades of blue, yellow, and red. The wooden floor is a warm brown, and a darker wooden baseboard runs along the bottom of the wall. The lighting is soft, coming from the top, casting subtle shadows. The atmosphere is casual and hints at individuality. A white text overlay at the bottom reads 'shoppers,'.
0:06man at desk back view
A medium shot captures a man from behind, standing at a desk and facing a computer monitor. He is wearing a simple white t-shirt and dark shorts or underwear. The desk is cluttered with a computer screen displaying what appears to be an online shopping interface or website, along with papers and other office supplies. The background features a window with drawn grey blinds, creating a soft, diffused light. A striped shirt hangs on a chair to the right, suggesting a casual home office setting. The overall lighting is natural and soft. A white text overlay at the bottom reads 'and they wanted their shopping'.
0:07man at desk close up
An extreme close-up shot focuses on the face of a man, likely the same individual from the previous shot, looking intently at a computer screen that is just out of frame below his eyes. He has grey hair, is wearing tortoise-shell glasses, and his brow is slightly furrowed in concentration. The lighting is soft and even, highlighting his face. The background is a blurry, dark grey suggesting a screen or a dark wall, with faint white graphical outlines of what appear to be clothing accessories (like a tie or buttons) overlaid on the background, adding a subtle thematic element. A white text overlay at the bottom reiterates 'shoppers, and they wanted their shopping'.
0:08founder speaking mail order
A medium close-up shot features Nick, the founder, speaking directly to the camera in the same indoor setting as the first scene. The background of wooden shelving and a plant remains blurred. The lighting is consistent, providing soft, even illumination. He is actively speaking, maintaining a thoughtful and engaged expression, occasionally gesturing with his right hand. His professional attire of a dark navy sweater and white shirt remains consistent. The white text overlay at the bottom reads 'to be fast and quick and easy. And I think mail order was a great way to do that.'. The scene emphasizes his narration and insights into the business's early days.
0:11conveyor belt boxes
An overhead shot shows multiple conveyor belts, arranged vertically in the frame, transporting light brown cardboard boxes. The belts have a dark grey, metallic appearance with raised horizontal ridges. The boxes are uniformly shaped rectangles, placed flat on the belts, and appear to be moving from the bottom to the top of the frame. The lighting is bright and even, suggesting an industrial or warehouse environment. The color palette is dominated by greys and browns. A white text overlay at the bottom reads 'We came in through good old fashioned mail order.'. This visual symbolizes the efficiency and scale of mail order operations.
0:14mail order books
A medium shot captures a vintage-style office interior, with stacks of neatly arranged catalogs or books on a wooden table in the foreground. The books feature images of men's blue and white checkered shirts. In the background, a large window allows natural light to stream in, illuminating a classic dark green banker's lamp on a desk to the left. A dark green leather armchair is partially visible on the right, and a bookshelf filled with books is further back. The overall color palette is warm, with browns, greens, and soft blues, conveying a traditional and established atmosphere. A white text overlay at the bottom reads 'We rented lists, we created books,'.
0:16founder speaking testing
A medium close-up shot features Nick, the founder, speaking directly to the camera, consistent with previous speaking segments. The indoor office setting with blurred wooden shelving and a plant provides the background. His expression is engaged and conversational as he gestures slightly. The lighting remains soft and professional. His attire of a dark navy quarter-zip sweater over a white collared shirt is unchanged. A white text overlay at the bottom reads 'and we did lots and lots of testing.'. The scene continues to focus on his narrative, emphasizing the iterative process of their early business development.
0:19founder speaking what works
A medium close-up shot features Nick, the founder, speaking directly to the camera, maintaining the same indoor office setting, attire, and lighting as previous speaking segments. His expression is serious and focused as he conveys his message. The blurred background with wooden shelves and a plant maintains a professional feel. A white text overlay at the bottom reads 'We needed to know what was going to work.'. This segment continues the theme of strategic decision-making and market understanding in the brand's development.
0:21men walking city
A medium shot shows two Caucasian men in stylish casual wear walking on a sunny city street. The man in the foreground on the right wears a white button-down shirt and navy trousers, laughing openly. The man to his left, partially obscured, wears a blue shirt and a dark blazer. The background features blurred city elements like a yellow taxi, street signs, and buildings, suggesting a vibrant urban environment. The lighting is bright and natural, indicating daylight. The color palette is fresh and modern, with whites, blues, and urban grey tones. A white text overlay at the bottom reads 'Did Americans wear white shirts'.
0:23man at cafe
A medium close-up shot shows a young to middle-aged Caucasian man sitting outdoors at a cafe table, smiling broadly. He is wearing a light blue button-down shirt and dark sunglasses. A white coffee cup with a latte is on the wooden table in front of him. The background is blurred, revealing part of a dark green cafe awning and a yellow taxi on a city street, conveying a relaxed, urban cafe scene. Natural, bright lighting suggests a sunny day. The color palette is dominated by blues, browns, and greens. A white text overlay at the bottom reads 'or blue shirts'.
0:24man in suit
A medium close-up shot captures a young to middle-aged Caucasian man confidently walking forward, smiling. He is impeccably dressed in a dark navy suit with a purple dress shirt and a vibrant green tie. A white pocket square adds a touch of elegance. The background is dark and blurred, focusing attention on the man and his attire. The lighting is bright and highlights the textures of his clothing. The colors are rich and contrasting, emphasizing a sharp, professional yet stylish look. A white text overlay at the bottom reads 'or pink shirts'.
0:25man in patterned shirt
A medium close-up shot features a young to middle-aged Caucasian man, similar in appearance to the previous models, walking and laughing heartily. He is wearing a dark navy blazer over a dark green patterned shirt, and dark jeans. His hands are casually in his pockets, and his head is slightly tilted back in laughter. The background is blurred with hints of urban architecture, suggesting an outdoor city environment. Bright, natural lighting accentuates his joyful expression. The color palette combines deep greens and blues with casual denim. A white text overlay at the bottom reads 'or green shirts?'.
0:26founder speaking results
A medium close-up shot features Nick, the founder, speaking directly to the camera, consistent with previous segments. The indoor office setting with blurred wooden shelving and a plant provides the background. His expression is engaged and conversational as he gestures with his right hand. The lighting remains soft and professional. His attire of a dark navy quarter-zip sweater over a white collared shirt is unchanged. A white text overlay at the bottom reads 'We just built it slowly and we looked at the results and we changed'. The scene continues to focus on his narrative, emphasizing the iterative process of business development and adaptation.
0:30scissors on fabric b&w
An extreme close-up, black and white shot captures a pair of old-fashioned tailoring scissors resting on a textured fabric. The scissors are metallic with dark handles, and the fabric appears to be a grey, striped pattern, possibly tweed or herringbone. The lighting is dramatic, creating strong contrast and highlighting the metallic sheen of the scissors and the texture of the fabric. The overall mood is artisanal and focuses on the craft. A white text overlay at the bottom reads 'whatever we needed to change to make'.
0:32hands cutting fabric b&w
An extreme close-up, black and white shot shows a pair of hands using tailoring scissors to cut a piece of fabric. The fabric is a light, possibly cotton or linen, material. The hands are fair-skinned, and one hand holds the fabric while the other operates the scissors, demonstrating precision and skill. The lighting is focused and highlights the action, with the background blurred into darkness, emphasizing the hands and the cutting process. The scene evokes a sense of craftsmanship and attention to detail. A white text overlay at the bottom reads 'to make it work'.
0:33founder speaking stores
A medium close-up shot features Nick, the founder, speaking directly to the camera, consistent with previous segments. The indoor office setting with blurred wooden shelving and a plant provides the background. His expression is thoughtful and reflective as he shares his insights. The lighting remains soft and professional. His attire of a dark navy quarter-zip sweater over a white collared shirt is unchanged. A white text overlay at the bottom reads 'But it became apparent as time moved on that actually men, even if they didn't want to go to the store,'. The scene emphasizes his narration and the evolving understanding of customer needs.
0:37packaged shirts display
A full shot displays multiple shelves filled with neatly packaged men's dress shirts. The shirts are individually wrapped in clear plastic, showcasing various colors and patterns like white, blue, pink, and striped designs. The shelves are made of warm-toned wood, adding a traditional and organized feel. A small 'GENTLEMEN'S SHIRTS' sign is visible. The lighting is even and bright, clearly illuminating the products. The overall impression is one of abundance and variety within a retail setting. A white text overlay at the bottom reads 'they wanted to know that we had stores.'.
0:39clothes rack store
A medium shot shows a clothing rack filled with men's shirts and trousers, neatly organized on hangers. The garments vary in color from light blues and whites to darker greens and greys, suggesting a diverse collection. The rack itself has wooden accents, complementing the traditional feel. In the background, a large window with light curtains allows diffused natural light into what appears to be a store or showroom. The lighting is soft and natural. The color palette is muted but classic, with various shades of clothing against a warm wooden backdrop. A white text overlay at the bottom reads 'It meant that if somebody bought a product and they didn't like it,'.
0:41man pouring drink store
A medium shot features a man in a dark suit with a striped tie, attentively pouring a drink from a dark green bottle into a glass. He has dark hair and a focused expression. The background shows display shelves with packaged men's shirts, similar to an earlier scene, confirming a retail environment. The lighting is warm and somewhat dim, giving an inviting, sophisticated ambiance. The dominant colors are the dark tones of his suit, the green of the bottle, and the warm browns of the wooden displays. A white text overlay at the bottom reads 'they knew that if push came to shove, they could'.
0:43founder speaking return policy
A medium close-up shot features Nick, the founder, speaking directly to the camera, maintaining the same indoor office setting, attire, and lighting as previous segments. His expression is confident and reassuring as he emphasizes the importance of customer satisfaction. The blurred background with wooden shelves and a plant maintains a professional feel. A white text overlay at the bottom reads 'turn up at the store and get their money back.'. This segment highlights the brand's commitment to customer service and the value of physical stores.
0:46charles tyrwhitt london store exterior
A medium wide shot captures the elegant exterior of a 'Charles Tyrwhitt' store on a city street. The store entrance features large glass windows displaying mannequins in suits and shirts. The store facade is a sophisticated dark blue with prominent white lettering for the brand name, and 'Jermyn Street London' subtly visible. A traditional lamppost with pink-hued glass is positioned in front of the store. The street scene is bustling with a few pedestrians, and the upper part of the building shows classic brickwork. The lighting is bright and natural, suggesting a pleasant day. The colors are predominantly blue, white, and grey, conveying a classic and upscale brand image. A white text overlay at the bottom reads 'We opened a store on Jermyn street in London first. It went incredibly well.'.
0:49charles tyrwhitt store interior wide
A wide interior shot showcases a well-lit and modern Charles Tyrwhitt store. The space features white ceilings with recessed lighting, creating a bright and airy atmosphere. In the foreground, a display table is covered with stacks of folded shirts and a 'NEW' sign. Mannequins dressed in suits are visible on displays around the store. The background includes neatly organized shelves of clothing and promotional imagery. The floor is light-colored carpeting. The dominant colors are light greys, whites, and the varied colors of the shirts, creating a clean and inviting retail environment. A white text overlay at the bottom reads 'And so when we were building the business'.
0:51charles tyrwhitt store interior tailoring
A medium wide interior shot focuses on a dedicated section of the Charles Tyrwhitt store, possibly a tailoring or fitting area. Two green armchairs with light brown cushions are symmetrically placed in the foreground, facing each other, with a round wooden table between them. The back wall features floor-to-ceiling shelving filled with neatly folded shirts, creating a luxurious and organized display. A bright, framed image of a man in a suit with 'ICONS' text above it hangs centrally on the back wall. The lighting is warm and inviting, with recessed ceiling lights. The color palette combines deep greens, warm woods, and the crisp whites and blues of the shirts, conveying sophistication. A white text overlay at the bottom reads 'in the US...'.
0:52founder speaking us success
A medium close-up shot features Nick, the founder, speaking directly to the camera, maintaining the same indoor office setting, attire, and lighting as previous segments. His expression is animated and enthusiastic as he discusses the potential for success in the US market. He gestures with his right hand to emphasize his points. The blurred background with wooden shelves and a plant maintains a professional feel. A white text overlay at the bottom reads 'We suddenly thought actually having a store in the US could be a big success. This could really drive the business.'. This segment highlights the strategic decision to expand into new markets.
0:57founder speaking iconic
A medium close-up shot features Nick, the founder, speaking directly to the camera, consistent with previous segments. The indoor office setting with blurred wooden shelving and a plant provides the background. His expression is thoughtful and slightly smiling as he uses his hands to express 'iconic'. The lighting remains soft and professional. His attire of a dark navy quarter-zip sweater over a white collared shirt is unchanged. A white text overlay at the bottom reads 'Just as Jermyn street is'. This scene continues his narrative about brand identity and location.
0:59charles tyrwhitt madison ave exterior
A medium wide shot captures the modern exterior of a Charles Tyrwhitt store, likely the Madison Avenue location, in a bustling city environment. The store features large glass windows showcasing mannequins dressed in suits and shirts. The facade has sleek dark blue and grey panels with the brand name in white. A woman in a grey coat and pink shoes walks past the store on the sidewalk. Tall, modern city buildings rise in the background. The lighting is bright and clear, suggesting daytime. The color palette combines blues, greys, and the vibrant colors of the street. A white text overlay at the bottom reads 'an iconic store in London. I always thought of Madison as'.
1:02madison ave street sign
A dynamic shot starts with a medium view of the Charles Tyrwhitt store exterior, then quickly pans upwards and to the right, revealing a 'Madison Ave' street sign and a 'ONE WAY' sign against the backdrop of tall city buildings. A prominent black and white Union Jack flag design is visible on the store's window. The lighting is bright and clear, suggesting daylight. The scene emphasizes the iconic New York location. The color palette includes blues, greys, and the black and white of the street sign and flag. A white text overlay at the bottom reads 'being quite iconic to New York.'.
1:04nyc street aerial
A high-angle, wide shot captures a long, bustling street in New York City, flanked by numerous tall buildings. Traffic flows down the street, and pedestrians can be seen on the sidewalks, though individual features are indistinct due to the distance. Construction cranes are visible against the skyline, indicating ongoing development. The sky is bright but slightly hazy. The dominant colors are the grey tones of the buildings and asphalt, with splashes of green from street trees. The scene conveys the immense scale and activity of a major urban center. A white text overlay at the bottom reads 'I think we went midtown because there were lots of offices there,'.
1:08grand central station interior
A wide interior shot showcases the majestic main concourse of Grand Central Station in New York City. The vast space is filled with people moving in various directions, though their faces are not clearly discernible. The architecture is grand, with high arched windows, ornate ceilings featuring a painted mural of constellations, and elegant chandeliers. A large American flag hangs prominently from the ceiling. The lighting is warm, from both natural light streaming through the windows and artificial interior lights, creating a bustling yet awe-inspiring atmosphere. A white text overlay at the bottom reads 'right by Grand Central Station.'.
1:10blurry crowd
A blurry, medium shot captures a dense crowd of people moving through a public space. Due to the blur, individual features are not distinguishable, but the overall impression is one of high foot traffic and movement. The colors are muted, dominated by dark clothing tones. The scene conveys the idea of a very busy area with a high volume of pedestrians, emphasizing the 'footfall' aspect. A white text overlay at the bottom reads 'The foot fall was just extraordinary.'.
1:12london skyline
A wide aerial shot presents the panoramic skyline of London at sunset. The iconic London Eye Ferris wheel is prominently featured on the left, surrounded by various buildings and the River Thames. The sky is filled with warm, golden hues as the sun sets, casting a soft, romantic light over the city. The architectural style varies from historical to modern. The dominant colors are the warm oranges and yellows of the sky, contrasting with the greys and browns of the city structures. A white text overlay at the bottom reads 'London is a much more horizontal city.'.
1:13nyc skyline
A wide aerial shot captures the imposing skyline of New York City during the daytime. The prominent Empire State Building stands tall in the center-left, surrounded by numerous other skyscrapers of varying heights and designs. Some residential or smaller commercial buildings are visible in the foreground. The sky is clear and bright blue. The scene emphasizes the verticality and density of the city. The dominant colors are the light greys and blues of the buildings and sky. A white text overlay at the bottom reads 'New York is a vertical city. And it was just huge numbers of people'.
1:16founder speaking footfall
A medium close-up shot features Nick, the founder, speaking directly to the camera, consistent with previous segments. The indoor office setting with blurred wooden shelving and a plant provides the background. His expression is confident and enthusiastic as he describes the high footfall in New York. He gestures with his right hand, making a 'thumb up' motion to convey success. The lighting remains soft and professional. His attire of a dark navy quarter-zip sweater over a white collared shirt is unchanged. A white text overlay at the bottom reads 'going past the door, and we thought, this is the place for us.'. White text 'Nick Wheeler' is overlaid on the left side of the screen, echoing his earlier introduction. This segment concludes his narrative on the strategic importance of the New York store location.
1:21logo reveal animation
The scene transitions from the previous shot of the founder speaking to a dark, solid navy blue background. White text appears and expands in size, first showing 'Nick' in a script font, then 'CHARLES TYRWHITT' in a bold, sans-serif font, and finally 'Wheeler.' in the script font again, underneath 'CHARLES TYRWHITT'. The text animates into place, remaining centrally aligned. The overall color palette is a stark contrast of white text against a deep, dark navy blue, creating a professional and minimalist brand aesthetic. The scene concludes with a clear display of the brand's name and the founder's name, signifying the end of the video.
