0:00product introduction closed
The scene opens with a medium shot of a person of color, centered in the frame against a backdrop of a bathroom. The left side of the background is a dark grey-green wall, and the right side is a white wall or door, featuring a black outline graphic of male and female toilet symbols. Overhead lighting casts a soft, warm glow. The person holds a small, black, cylindrical product container with both hands, presenting it closed and upright. The container has a gold ring around the lid. A vibrant green banner with party popper emojis and the text 'Happy Juneteenth' is prominently displayed at the top of the frame. The overall color palette is muted with the dark walls contrasting the white shirt and the bright green banner.
0:01product label showcase
This medium shot continues from the previous scene, focusing on the person of color as they present a small, black, cylindrical product container. The camera briefly zooms in slightly on the product, bringing the label into clearer view, then pulls back to the original framing. The product's label, 'BASK & LATHER Edge Control,' is shown, with the word 'Edge Control' in a stylized script. The background remains the bathroom setting with a dark grey-green wall on the left and a white wall with toilet symbols on the right. The 'Happy Juneteenth' banner is still visible at the top. Text overlays in pink and white boxes appear, stating 'JUNETEENTH,' 'THIS EDGE CONTROL,' and 'IS BY A BLACK OWNED COMPANY.' The lighting is consistent, and the person maintains a neutral, focused expression.
0:04product opening
In this medium shot, the person of color skillfully opens the black product container. The camera remains static, centered on the individual. The lid is removed to reveal a vibrant, reddish-orange gel inside the white interior of the container. The background environment is unchanged, with the dark grey-green and white walls of the bathroom. The 'Happy Juneteenth' banner persists at the top of the screen. A text overlay in pink and white, 'CALLED BASK & LATHER,' appears briefly. The lighting is soft and even. The person's expression is attentive as they perform the action, showing the product's contents.
0:06product texture demonstration
The medium shot continues, showing the person of color holding the now-open product container, revealing the vibrant reddish-orange gel. They use the index finger of their right hand to gently dab into the gel, demonstrating its texture. The background remains the bathroom interior with its dark grey-green and white walls, and the 'Happy Juneteenth' banner is still displayed at the top. Text overlays appear in pink and white boxes, including 'THE OWNER STARTED THIS BUSINESS AFTER HER LITTLE SISTER,' 'EXPERIENCED HAIR LOSS,' and 'MISDIAGNOSIS OF RINGWORM.' The lighting is consistent. The person's expression is engaged and informative as they highlight the product. The focus is on the product and the action of dabbing the finger into it.
0:13hair application side profile
The scene shifts to a medium shot, with the person of color turning their head slightly to the right, presenting a side profile view of their left temple and hairline. They apply the reddish-orange gel to their short, curly hair with their right hand, using their fingers to smooth and define the curls. The background is still the bathroom wall, predominantly the white section with the toilet symbols now more visible behind them. The 'Happy Juneteenth' banner is constant at the top. Text overlays in pink and white boxes appear, stating 'WITH THE SIMULATOR HAIR OIL' and 'THAT HAVE HELPED THOUSANDS OF MEN AND WOMEN DEALING WITH HAIR LOSS.' The lighting remains consistent. The person's expression is focused on the application, looking up and to the right.
0:19hair application mid profile
The medium shot shows the person of color, initially holding the closed black product container and pointing a finger, which has some of the reddish-orange gel on its tip. They then transition to applying the product to their hair again, this time to the right side of their head, showcasing a slightly different angle of application. Their head is tilted back, looking upwards. The background is the familiar bathroom setting with the dark grey-green and white walls, and the 'Happy Juneteenth' banner remains at the top. Text overlays include 'AND ALOPECIA' and 'SHE NOW HAVE A WHOLE PRODUCT LINE SHAMPOO CONDITIONER.' The lighting is soft and even. The person's expression shifts from demonstrating the product on their finger to a focused application, enhancing the natural curls.
0:24hairline application close up
This is a tighter medium close-up shot of the person of color, focusing on their face and hairline. They are actively applying the reddish-orange gel to their front hairline with their fingers, smoothing down the edges. Their head is tilted slightly down and to the left, and they make direct eye contact with the camera, giving a slight, knowing smile. The background is mostly the dark grey-green wall, creating a clean backdrop for the close-up. The 'Happy Juneteenth' banner is still visible at the top. Text overlays in pink and white boxes read 'EDGE CONTROL SCALP' and 'MASSAGES AND MORE.' The lighting is soft and flattering, highlighting the details of their hair and face. The scene emphasizes the fine details of hair styling.
0:28final hair styling and comb
The scene reverts to a medium shot, showing the person of color continuing to apply the reddish-orange gel to the left side of their head, mimicking the action from an earlier scene. Their head is tilted back, and they are looking upwards. The background is again the bathroom interior with the dark grey-green and white walls, and the 'Happy Juneteenth' banner is consistently present. Text overlays appear: 'HAPPY JUNETEENTH TO' and 'BASK & LATHER CO.'. Towards the end of the scene, they bring a small, black comb into view, running it through their curls to further define them. The lighting remains soft and warm. The overall mood is one of satisfaction and pride in the product's results.
