0:00small masked woman on blue
An extreme long shot, centered on a solid royal blue background, features a tiny, embedded video frame. This small frame, centrally positioned, shows a young woman in profile, wearing a white respirator mask and a light-colored collared shirt. Her dark hair flows backward, suggesting motion. The background within the small frame is an out-of-focus, blurry urban street scene with hints of cars and buildings. The overall lighting is soft and even, highlighting the woman's figure within the miniature clip, while the expansive blue background remains uniformly lit, creating a stark contrast with the small, detailed insert.
0:01masked woman cycling with text
A vertically cropped medium close-up shot of a young woman, positioned slightly to the left of center, is embedded within a solid royal blue background, occupying approximately 60-70% of the screen height. The woman wears a white KN95 mask and a light-colored collared shirt, with her long, dark brown hair flowing back as if she is cycling. The background behind her is an out-of-focus urban setting, with blurry buildings and a dark vehicle. Bright, natural daylight illuminates the scene, casting soft highlights on her hair and mask. White sans-serif text, 'Beat the heat. Stay protected.', appears over the video, with 'heat' and 'protected' slightly emphasized.
0:03people walking in desert with text
A medium wide shot, vertically cropped, shows two individuals walking away from the camera across a vast, rippled sandy desert landscape. The scene is enclosed within a solid royal blue background. The sky above the desert is a pale, hazy blue-grey, and a light-colored vehicle is faintly visible in the far distance. Harsh, bright midday sunlight illuminates the scene, creating minimal shadows. The man on the left wears a maroon t-shirt, shorts, and a backpack, while the woman on the right wears a plaid shirt, denim shorts, a white cap, a backpack, and carries her shoes. White sans-serif text, 'Commute smart. Mask smart', overlays the desert scene, with the word 'smart' emphasized in both phrases.
0:05man on rock by sea
A vertically cropped medium wide shot features a man sitting contemplatively on a large, textured light brown rock formation at the left side of the frame. He is looking out towards a calm, vast blue ocean that stretches to the horizon under a clear, slightly hazy pale blue sky. The rugged rocks are prominently displayed in the foreground. The entire scene is set within a solid royal blue background. The lighting is bright and natural, suggestive of late afternoon, with soft, warm tones gently illuminating the man and the environment, creating a serene and reflective atmosphere.
0:08brand logo and product shot
The scene opens on a solid royal blue background (#2B6CB0), completely devoid of any other elements. Centered in the frame is the 'well + before®' logo, rendered in white sans-serif font, with a distinct red heart-shaped plus sign between 'well' and 'before'. After a brief moment, a pristine white KN95 respirator mask smoothly appears and rotates slightly as it settles directly below the logo. The mask showcases its multi-panel design, visible stitching, and ear loops, with subtle 'KN95 well+before' text printed on its side. The lighting is even and soft, resembling studio conditions, ensuring both the logo and the product are crisply visible without harsh shadows.
