0:00talking head interview collage This scene is a rapid montage of four different individuals speaking, presented as close-up to medium shots. The lighting is bright and even, suggesting an indoor office or studio environment. The camera remains static for each individual clip. A white text overlay at the bottom center of the screen reads 'Why don't people like meal prepping?'. The subjects express various reasons, with facial expressions ranging from thoughtful to slightly frustrated. The overall color palette is modern and clean, with muted professional tones in the office settings and brighter casual wear for other subjects. There are no dramatic camera movements.
0:08solution introduction talking head The scene features the same young adult female from the initial shot, seated at an office desk. She looks off-camera to the left, listening attentively, her expression shifting from thoughtful to a broad, affirmative smile. The white text overlay appears sequentially: 'Do you think it would help', followed by 'if you had pre-made meals', then 'ready in like 5 minutes?', and finally 'Yes, girl!' and 'Absolutely!'. The background shows an open-plan office space with chairs and desks, under bright overhead lighting. The color palette is neutral and professional, focusing on the subject's light olive-green top and the office environment.
0:13product stack reveal An overhead shot showcases a stack of five 'Dish By Blue Apron' pre-made meal containers neatly arranged on a clean, light wood surface. The containers are white with brown cardboard sleeves, featuring brand logos, meal names like 'Creamy Pesto Chicken Pasta', and nutritional information such as calories. A blue text overlay 'Pre-made meals without the subscription' is positioned at the bottom of the frame. The lighting is bright and even, highlighting the product details. The composition emphasizes the convenience and variety of the meals.
A tight close-up shot focuses on the label of a 'Dish By Blue Apron' pre-made meal container, specifically 'Lemon-Caper Salmon'. The label provides detailed ingredient information ('Orzo pasta, salmon, lemon vinaigrette, peppers, parmesan, capers') and brand details. The container rests on a light wooden surface. The same blue text overlay 'Pre-made meals without the subscription' is visible at the bottom. The lighting is soft and natural, emphasizing the clarity of the product information and the freshness implied by the dish name.
0:16meal plating demonstration This overhead shot captures a visually appealing, prepared meal of salmon and orzo pasta being served onto a dark gray ceramic plate. A silver spoon carefully places a portion of the creamy orzo, mixed with red and green vegetables and capers, alongside a perfectly grilled salmon fillet. The plate is positioned on a clean, light-colored table surface. A blue text overlay 'Up to 40g+ of protein' is displayed at the bottom, highlighting a key benefit. The colors are vibrant and appetizing, suggesting a fresh and healthy meal.
0:17prepared meal close up A close-up, slightly overhead shot presents another prepared meal, this time in a simple white bowl. The dish features a breaded protein, possibly chicken or pork, alongside a colorful medley of steamed vegetables including bright green broccoli florets, red bell peppers, and other mixed greens. The lighting is bright and highlights the textures and freshness of the ingredients. The blue text overlay 'Up to 40g+ of protein' persists at the bottom, reinforcing the nutritional benefit.
0:18microwave heating action This close-up shot focuses on a modern, stainless steel microwave oven. A hand with light skin tone is actively opening the microwave door, revealing the dark interior. The microwave is positioned on a light-colored kitchen countertop, reflecting ambient light. A blue text overlay 'Ready in 5 minutes' is displayed at the bottom, emphasizing the speed and convenience of the meal preparation. The scene uses clear, bright lighting to showcase the action and the appliance.
0:19meal variety stack building An overhead shot captures a hand adding more 'Dish By Blue Apron' meal containers to an existing stack on a light wooden surface. The containers are white with brown cardboard sleeves, showcasing various meal names like 'Cavatapi Beef Bolognese' and 'Chicken Penne Pasta', along with their protein and calorie counts. The hand, with visible tattoos on the forearm, carefully places each new meal. A blue text overlay 'Different options so you don't get bored' highlights the product's diversity. The lighting is bright and even, making the product details clear.
0:21blue apron unboxing This overhead shot shows a pair of hands with light skin tone and visible tattoos on the forearms opening a brown cardboard box. The box is clearly branded with 'Blue Apron' in large blue letters on the lid. Below the brand name, there are several blue icons and text outlining key benefits: 'No subscription needed', 'Faster, easier meals', and 'Same dedication to quality'. A blue text overlay '50% off your first 3 orders' appears at the bottom. The lighting is bright and even, focusing on the product packaging and the unboxing action.
0:22offer details with product variety A slightly angled, close-up overhead shot displays three different 'Dish By Blue Apron' meal containers arranged on a clean, white marble-patterned surface. Each container's label is clearly visible, showing specific meal types (e.g., 'Alfredo Chicken with Pasta', 'Sesame Turkey with Udon', 'Katsu Vegetables'), along with detailed nutritional information like protein content (e.g., '23g', '26g') and calorie counts (e.g., '400', '370'). A blue text overlay '50% off your first 3 orders. + free delivery.' is prominent at the bottom. The lighting is bright and cool, highlighting the product's aesthetic and variety.
This scene is a static digital graphic functioning as an end card. The background is a soft, light blue color. The brand name 'Blue Apron' is displayed prominently at the top in a darker blue, sans-serif font. Below it, the main offer 'Enjoy 50% off your first three orders*' is presented in a larger, elegant blue serif font. Centered beneath this is a rectangular button with a light background and dark blue text that reads 'USE CODE: HEAT50'. At the very bottom, in small, subtle text, a disclaimer reads '*See terms at https://blog.blueapron.com/promo-1'. The overall color palette is clean, branded, and calming, designed to convey a clear call to action.
