0:00overhead meal and recipe An overhead shot captures a vibrant meal in a light blue ceramic bowl, filled with white rice, turmeric-spiced chickpeas and cauliflower florets, halved cherry tomatoes, and fresh cilantro sprigs, all drizzled with a creamy white sauce. To the left, a detailed recipe card for 'Roasted Cauliflower Chickpea Curry' from 'Assemble & Bake' by Blue Apron is partially visible, showing ingredients and cooking steps. The surface is a light-colored wooden countertop. Text overlays read 'Hate meal prepping in 2026? Try this' in black, creating a bold contrast. The lighting is bright and even, highlighting the fresh colors of the food. The composition draws the viewer's eye to the appetizing meal and the promise of easy preparation.
0:03talking head problem setup meal prep A young adult female, viewed from the chest up, is talking directly to the camera in a modern kitchen setting. She has long, wavy brown hair, fair skin, and natural makeup with visible eyelashes. She wears a pink, possibly knitted or textured, top with a wide neckline. Her expression is articulate, with slight head movements as she speaks. In the background, modern white kitchen cabinets with black handles are visible, along with a portion of a stainless steel refrigerator and a light gray countertop. The lighting is soft and even, suggesting natural light from a window, making the scene feel bright and inviting. A text overlay at the bottom center reads 'I hate meal prepping.'
0:04chopping steak b-roll A close-up, slightly overhead shot focuses on a person's hands, wearing light blue disposable gloves, using a silver knife to slice perfectly cooked medium-rare steak on a light wooden cutting board. The steak is dark brown and seared on the outside with a pink, juicy interior. In the background, out of focus, a white plate with roasted green vegetables (likely broccoli or broccolini) is visible. The lighting is bright, emphasizing the textures of the meat and the action of slicing. The setting appears to be a modern kitchen countertop, possibly granite or a similar material. A text overlay reads 'Spending half my Sunday chopping,'.
0:05cooking chicken b-roll A medium shot shows two raw chicken breasts sizzling in a black non-stick pan on a dark induction stovetop. One chicken breast is being turned with a pair of black tongs, revealing its seasoned, lightly browned surface. The stovetop has burner elements and a shiny, reflective surface. In the background, out of focus, parts of other kitchen equipment like a pot and a wooden utensil are visible, suggesting a busy cooking environment. The lighting is warm, emanating from above, creating a slight sheen on the chicken and pan. A text overlay reads 'cooking, and packing meals into containers'.
0:06talking head problem agitation The young adult female is again featured in a medium shot, talking directly to the camera in the same kitchen setting. She maintains eye contact and gestures slightly with her hands as she speaks, conveying a sense of mild frustration or resignation. Her expression is still conversational but with a hint of dissatisfaction. The background remains the modern white kitchen cabinets and stainless steel refrigerator. The lighting is consistent with previous shots, bright and even. Text overlays appear at the bottom center, first stating 'only to spend the rest of the week' and then adding 'eating the same bland leftovers.', emphasizing the core problem she is articulating.
0:09split screen cooked meals A dynamic split-screen shot showcases two different cooked meals. On the left, a close-up of a golden-brown, cheesy chicken dish with roasted broccoli in a metal baking pan, appearing fresh out of the oven. On the right, a person's hand is shown sprinkling shredded white cheese over a pasta dish (rigatoni) with a rich meat sauce and greens, in a clear glass baking dish. Both dishes are appealing and highlight the variety and convenience of prepared meals. The lighting is bright and overhead, enhancing the food's appeal. A dark blue text overlay at the bottom center reads 'Blue Apron's Assemble & Bake'.
0:10adding broccoli pan A close-up, slightly overhead shot captures a hand wearing a clear plastic glove as it drops vibrant green broccoli florets from a clear plastic bag into a silver disposable baking pan. The pan is empty and rests on a speckled gray and white granite countertop. The lighting is bright and highlights the fresh green color of the broccoli. The focus is on the action of assembling ingredients with ease. A text overlay appears at the bottom, stating 'The ingredients come pre-chopped'.
A close-up, slightly overhead shot shows several vibrant green broccoli florets neatly arranged in a silver disposable baking pan. The pan rests on a speckled gray and white granite countertop. The lighting is bright and highlights the fresh, textured surface of the broccoli. The scene emphasizes the readiness of the pre-chopped ingredients, making meal preparation straightforward. A text overlay at the bottom center reads 'and ready to go.'.
0:13adding chicken pan A close-up, slightly overhead shot captures a person's hand using a gray spatula to gently place a large, raw chicken breast seasoned with pepper into a silver disposable baking pan. The pan already contains vibrant green broccoli florets. The pan rests on a speckled gray and white granite countertop. The lighting is bright and even, showcasing the fresh ingredients. The action emphasizes the simplicity of combining ingredients for baking. A text overlay at the bottom center reads 'I just throw everything into one pan,'.
0:14placing pan in oven A medium shot, taken from a slightly low angle, shows a person's hand, with a visible wedding ring, sliding a silver disposable baking pan filled with a raw chicken breast and green broccoli florets onto a rack inside a dark, open oven. The oven's heating elements are visible as bright red coils at the bottom. The interior of the oven is dark and metallic. The camera moves slightly downward as the pan is placed. The lighting from inside the oven creates a warm glow. A text overlay at the bottom center reads 'pop it in the oven,'.
0:16closing oven door A medium shot, taken from a slightly low angle, shows a person's hand closing the sleek, black and silver door of a modern oven. The reflection of kitchen cabinets can be faintly seen on the oven door. The stovetop above the oven is dark and reflective. The camera slightly pans downward as the door is pushed closed. The lighting is consistent with a kitchen environment, bright and clean. A text overlay at the bottom center reads 'and that's literally it.'.
0:17talking head dinner done The young adult female returns in a medium shot, talking directly to the camera in the same kitchen setting. She smiles brightly and nods, expressing satisfaction. Her dark brown hair is still flowing around her shoulders. The background of white cabinets and stainless steel refrigerator remains consistent. The lighting is bright and even. A text overlay at the bottom center enthusiastically declares 'Dinner's done!'.
0:17plated cooked meal A close-up, slightly overhead shot displays a white plate filled with a delicious cooked meal. Two pieces of crispy, cheesy chicken, drizzled with a creamy white sauce, are positioned on the right. To the left, several bright green, perfectly roasted broccoli florets. In the foreground, two slices of garlic bread or toasted bread are visible. The food is arranged appetizingly, indicating a complete and satisfying meal. The lighting is bright and direct, enhancing the vibrant colors and textures of the food. A text overlay reads 'one pan to clean.'.
0:19talking head no dishes The young adult female appears again in a medium shot, talking directly to the camera in the kitchen. She smiles slightly, emphasizing her point. Her expression is confident and relatable. The familiar background of white cabinets and stainless steel refrigerator is present. The lighting is bright and even. A text overlay at the bottom center humorously states 'Nobody wants dishes.'.
0:20screen recording meal kits A screen recording shows the Blue Apron website or app interface, displaying various meal kit options. The top banner features 'Blue Apron' logo and navigation for 'Filter', 'Meal Kits', 'Assemble & Bake', and 'Pre-Made'. Three different meal kits are visible, each with an appetizing image of the cooked meal, a descriptive title (e.g., 'Miso-Maple Chicken Thighs & Rice'), price per serving, and cooking time. The meals look diverse and appealing. A text overlay at the bottom center reads 'They even feature a weekly rotating menu'. The background of the interface is clean white with clear typography.
0:22screen recording premade meals A continuation of the screen recording from the Blue Apron website or app, showing more meal options. The navigation now highlights 'Pre-Made Meals'. Several pre-made meal options are displayed, each with an image of the meal in its packaging, a title (e.g., 'Salmon & Roasted Sweet Potatoes'), price, and preparation time (e.g., '5 min'). The images show convenient, ready-to-eat meals. A text overlay at the bottom center reads 'you get to choose from.'. The background is clean white with clear typography, and the overall impression is variety and convenience.
0:24talking head no boring meals The young adult female is back in a medium shot, addressing the camera in her kitchen. She shakes her head slightly, emphasizing the negative aspect of boring food. Her expression is still conversational but highlights a past problem. The white cabinets and stainless steel refrigerator are in the background. The lighting is bright and even. A text overlay at the bottom center reads 'So I'm not stuck eating the same boring thing all week.'.
0:25overhead meal and recipe 2 An overhead shot of a prepared meal in a white ceramic bowl, featuring pasta with a rich red sauce, topped with melted cheese and fresh green herbs. To the left of the bowl, a Blue Apron recipe card for 'Spicy Baked Beef Bolognese' is prominently displayed, showing ingredients and cooking instructions. A lit candle in a gold holder and a small white dish with garnishes are also visible on the light wooden table. The lighting is soft and warm, creating a cozy and inviting atmosphere. A text overlay at the bottom center states 'I finally get better, home-cooked meals'.
0:26overhead meal and recipe 3 An overhead shot captures a large gray ceramic skillet filled with a colorful breakfast hash, featuring eggs, roasted potatoes, and green peppers, drizzled with a light green sauce and topped with crunchy fried onions. A Blue Apron recipe card for an 'Assemble & Bake' meal is held by a hand and partially visible on the left side of the frame, detailing ingredients and steps. A small white bowl of crispy fried onions and a wooden spoon rest on the light wooden table. The lighting is warm and inviting, emphasizing the freshness of the meal. A text overlay at the bottom center reads 'without wasting hours in the kitchen.'.
0:27talking head call to action cooking The young adult female is seen in a medium shot, speaking directly to the camera in the kitchen. She maintains a confident and persuasive expression, occasionally nodding to emphasize her recommendation. Her dark brown hair frames her face. The white cabinets and stainless steel refrigerator remain visible in the background. The lighting is bright and consistent. A text overlay at the bottom center delivers a direct message: 'If you're tired of cooking, trust me.'.
0:28plated cooked meal offer A close-up, slightly overhead shot presents a white plate with a cooked meal. Two pieces of crispy, cheesy chicken, generously topped with a creamy white sauce, are prominently featured. To the right, several vibrant green roasted broccoli florets are arranged. A piece of toasted bread is partially visible at the top right. The food looks appetizing and professionally prepared. The lighting is bright and even, highlighting the textures and colors. A dark blue text overlay at the bottom center announces a promotion: 'Right now, you can even get 50% off your first 3 orders + free shipping.'.
0:31talking head call to action try now The young adult female reappears in a medium shot, talking directly to the camera in the kitchen. She smiles widely, encouraging the viewer. Her expression is enthusiastic and friendly. The familiar white cabinets and stainless steel refrigerator are in the background. The lighting is bright and even. A text overlay at the bottom center urges 'Try Blue Apron's Assemble & Bake today.' The shot ends with a quick zoom-in and motion blur effect, transitioning to the next scene.
A static end card with a light blue background features the 'Blue Apron' logo in dark blue at the top left. The main text, in a slightly darker blue, reads 'Enjoy 50% off your first three orders*'. Below this, in a white box with a dark blue border, is the call to action 'USE CODE: ONEPAN50'. A small asterisk leads to a disclaimer at the bottom: '*See terms at https://blog.blueapron.com/promo-1'. The typography is clean and modern, consistent with Blue Apron branding. The overall color palette is calming and professional, effectively communicating the offer.
