0:00phone app booking
The scene features a medium close-up shot of a pair of hands holding a vibrant red smartphone, tilted slightly towards the viewer. The phone screen displays the CVS Pharmacy app interface. The background is softly blurred with warm, neutral tones, suggesting an indoor setting and keeping the focus squarely on the device. Soft, diffused lighting illuminates the scene, creating minimal shadows and highlighting the bright screen. The phone's display is primarily white with the "CVS pharmacy" logo at the top, featuring a red heart and white text. Below it, in bold black lettering, reads "FREE Flu & COVID-19 vaccines with most insurance*", followed by a prominent green button labeled "Book Appointments" in white text. At the bottom of the screen, fine print provides legal disclaimers about insurance and eligibility. Around 0:01-0:02, a finger from the right hand gently taps the "Book Appointments" button. A dark gray, speech bubble-shaped text overlay with rounded corners appears in the upper left of the screen, containing the white text "Me, snagging flu shots for the fam." The dominant colors are red, white, black, and green, contributing to a clean and action-oriented aesthetic.
0:03phone app information card
This scene maintains the same medium close-up framing as the previous one, showcasing a pair of hands holding a red smartphone. The soft, blurred, warm-toned background remains consistent, ensuring the phone is the central focus. The lighting is still soft and even, highlighting the screen. The significant change is the content displayed on the phone. Instead of the appointment booking interface, a large, light blue square overlay card dominates the center of the screen. This card features prominent black text stating "14 no-cost vaccines with most insurance*," followed by the familiar red and white "CVS pharmacy" logo. Beneath the logo, additional black text reads "Walk in or schedule at CVS.com®." The fine print about insurance and eligibility persists at the very bottom of the phone screen, outside the blue overlay. The hands holding the phone remain steady throughout this shot, with no active interaction. The color palette shifts to incorporate the light blue, alongside the existing red, white, and black, creating a clean and informative visual message.
