0:00intro customer reviews
The scene opens outdoors under bright sunlight, focusing on a man from the chest up, positioned slightly off-center to the left. He is wearing a dark grey t-shirt and looking upwards and to the right, with a pleasant, thoughtful expression. The background is a soft-focus blur of lush green foliage, suggesting a natural outdoor setting like a park or garden. Overlaid on the video are multiple white pop-up boxes, each displaying a 5-star customer review with quotes such as "Super comfy and a great fit" and "Great fit and fabric." These review boxes animate into the scene, appearing and stacking. A vibrant green rectangular text box at the bottom of the screen reads, "What makes INTO THE AM Basic Tees so award winning?" The lighting is natural and bright, creating soft shadows and a warm color palette dominated by the dark grey of the shirt, the green of the foliage, and the white of the text boxes. The camera remains static throughout this introductory shot.
0:02accentuates shoulders
This indoor scene features a male model in a dark blue short-sleeved t-shirt, standing against a plain cream-colored wall. The framing is a medium shot, capturing him from the thighs up. He actively demonstrates the fit of the t-shirt, first by pulling at the fabric on his bicep, then gesturing across his chest and shoulders. A bright blue animated arrow curves from his bicep to his shoulder, and then two horizontal arrows extend across his chest, emphasizing the t-shirt's design features. A green checkmark icon and white text overlay at the bottom-center states, "Accentuates your shoulders and chest." The lighting is soft and even, typical of indoor studio lighting, with a neutral color palette dominated by the man's dark blue shirt and the light wall. The camera is static, focusing entirely on the model and the overlaid graphics.
0:04hides belly
The scene displays a full-body shot of a male model standing in what appears to be an indoor studio with a minimalist background that transitions from a dark grey wall on the left to a lighter grey on the right. He is wearing a dark grey t-shirt and light grey pants. The camera captures him from a straight-on perspective, highlighting his relaxed posture with one hand casually tucked into his pant pocket. A prominent red oval graphic animates to circle his midsection, and a red arrow points downwards, visually demonstrating how the t-shirt conceals the stomach area. At the bottom-center of the screen, a green checkmark icon accompanies the white text, "Hides your belly." The lighting is soft and even, casting minimal shadows, maintaining a clean and clear visual presentation. The color palette is muted, focusing on shades of grey with a pop of red from the graphic. The camera remains static.
0:06painfully slim fit comparison
This scene contrasts with previous shots by presenting a male model in a painfully slim-fit black t-shirt, rendered in black and white. The framing is a medium shot, showing him from the waist up. He initially smiles and then enthusiastically raises both arms, stretching the tightly fitted t-shirt across his torso and biceps, exaggerating the slim fit. The background is an indistinct, blurred indoor setting, likely a home, with hints of furniture. A white text overlay at the bottom-center reads, "Other brands are either painfully slim fit." The black and white filter gives the scene a stark, comparative feel, emphasizing the undesirable tightness of the shirt without the distraction of color. The camera is static, focusing on the model's action.
0:07saggy loose fit comparison
Transitioning to another comparative scene, this shot features a different male model wearing a significantly oversized, baggy black t-shirt, also in black and white. The framing is a medium shot, capturing him from the waist up, standing centrally. He stands with his arms slightly out, emphasizing the loose and shapeless nature of the t-shirt. The background is an indoor setting with contemporary design, including a piece of abstract artwork on the wall, subtly out of focus. A white text overlay at the bottom-center continues the comparison, stating, "or saggy and loose." The black and white aesthetic persists, reinforcing the brand's critique of alternative fits. The lighting is soft and diffused, creating a clear, well-lit view of the model and the oversized garment. The camera remains static.
0:09transition effect
This is a very brief and abstract transition shot, entirely in black and white. The screen is filled with a dynamic, swirling, smoke-like or motion-blurred effect. The patterns are fluid and distorted, moving rapidly across the frame, creating a sense of movement and change between the contrasting scenes. There are no discernible objects or characters, just the abstract visual effect. The color palette is strictly monochrome, with shades of grey ranging from black to light grey, highlighting the intensity of the motion. The camera appears to be simulating a fast, dynamic movement or an intense blur effect, serving as a visual bridge.
0:09fitted look
The scene returns to color with a close-up shot focused on a man's hands as he rolls up the sleeve of a black t-shirt, showing the fabric and the fit around the bicep. The background is a clean, bright, and slightly blurred light-colored wall or studio setting, keeping the focus entirely on the product demonstration. White text overlays at the bottom-center, stating, "We created tees that are fitted to make you look fit." The lighting is soft and even, highlighting the texture and drape of the black fabric. The color palette is minimal, with the black t-shirt contrasting against the light background, drawing attention to the action. The camera is static, providing a clear and steady view of the hands and shirt.
0:10without the gym
This scene features a male model in a dark grey t-shirt, captured in a medium close-up from the chest up, against a plain, light grey studio wall. He begins by looking down with a gentle smile, then shifts his gaze upward and to his left, subtly adjusting the collar of his t-shirt with his right hand. White text overlays at the bottom-center, stating, "without the gym." The lighting is soft and evenly distributed, creating a clean and bright atmosphere with minimal shadows. The color palette is simple, dominated by the dark grey of the shirt and the light grey background, allowing the model's features and the t-shirt's appearance to stand out. The camera maintains a static position, providing a steady view of the model's face and upper body.
0:12fitted loose design
Returning to the male model from Scene 2, this shot is a medium capture of him in a dark blue t-shirt against a plain cream-colored wall, similar to his previous appearance. The scene highlights the dual fit of the t-shirt. He first demonstrates the 'fitted' aspect by pulling at the sleeve to show a snug bicep fit, accompanied by the green checkmark and text, "Fitted where you want it." Immediately after, he tugs at the torso of the shirt, illustrating the 'loose' comfort, with the text changing to "Loose where you like it." The camera remains static, allowing a clear comparison of the fit. The lighting is soft and even, characteristic of an indoor setting, with the cream wall providing a neutral background. The color palette centers on the dark blue of the shirt and the light wall, with the green checkmark adding a functional accent.
0:14lifting compliment
The scene transitions to an outdoor setting, featuring the same male model from the previous scene, now dressed in a light olive green bomber jacket over his dark blue t-shirt and black pants. The framing is a medium shot, capturing him from the knees up, standing casually with his hands in his pockets. The background is a vibrant, lush display of large tropical green plants, creating a rich, natural backdrop. The setting suggests a warm, sunny day. A white speech bubble graphic animates into the upper-left of the frame, containing the quote: "This girl at work asked if I started lifting!" followed by a heart-eyes emoji. The lighting is bright and natural, creating clear contrasts and highlights on the foliage. The color palette is dominated by vibrant greens and the earthy tones of his clothing. The camera is static, capturing the model in his environment.
0:16ultra soft fabric
This is an extreme close-up shot focusing on a hand gently squeezing and stretching the fabric of a dark green t-shirt. The texture and elasticity of the material are clearly visible, emphasizing its quality. The background is a soft-focus, light-colored, patterned textile, possibly bedding or a blanket, which provides a neutral and homely context without distracting from the fabric itself. A green checkmark icon and white text overlay at the bottom-center state, "Ultra-soft breathable fabric." The lighting is bright and even, highlighting the details of the fabric weave and the interaction of the hand with the material. The color palette is muted, with the dark green of the t-shirt and the light, textured background. The camera is static, ensuring a steady, detailed view.
0:18hundreds of washes
The scene takes place in a bright, modern laundry room, captured in a medium wide shot. A male model with curly brown hair is kneeling in front of a white front-loading washing machine, actively placing dark clothes from a metal laundry basket into the machine. The background features light-colored wooden cabinetry, and a window allows natural light to stream in, revealing blurred green foliage outside. A green checkmark icon and white text overlay at the bottom-center read, "Lasts through hundreds of washes." The lighting is very bright and natural, creating a clean and airy atmosphere. The color palette is fresh, with the light green of the man's shirt, dark blue of his jeans, white appliances, and natural wood tones, accented by the outdoor greenery. The camera is static, providing a clear view of the domestic activity.
0:20no itch label
This scene is a close-up shot of a hand holding up the collar of a marl burgundy t-shirt, specifically highlighting the printed, tagless label on the inside of the collar. The label is black text on the burgundy fabric, detailing brand information and care instructions. The background is a soft-focus, light-colored, patterned textile, likely bedding or a blanket, providing a clean and non-distracting setting. A green checkmark icon and white text overlay at the bottom-center read, "No itch printed label." The lighting is soft and even, clearly illuminating the details of the printed label and the fabric texture. The color palette features the rich burgundy of the t-shirt and the muted tones of the background. The camera remains static, allowing a detailed inspection of the label.
0:22collar never stretches
The scene is a close-up shot, focusing on a man's face and upper chest as he confidently adjusts the collar of his light blue/grey t-shirt with both hands. His gaze is directed slightly upwards and to the right, with a thoughtful or satisfied expression. The background is an out-of-focus, sunlit outdoor scene, featuring blurred green foliage and a bright blue sky, indicating a clear, pleasant day. A green checkmark icon and white text overlay at the bottom-center state, "Collar never stretches out." The lighting is natural and bright, creating gentle highlights on his skin and the fabric. The color palette is fresh, combining the subtle blue of the shirt, the green of the plants, and the clear blue sky. The camera is static, offering an intimate and direct view of the model's action and the t-shirt's feature.
0:23size range demonstration
This scene presents a medium shot of a clothing rack filled with various colored t-shirts, arranged neatly on hangers in what appears to be a closet or retail display area with plain light walls. Overlaid on the lower half of the screen is an interactive graphic simulating a size selection interface. It initially highlights 'XL' as a selected size, then dynamically animates to highlight '4XL', demonstrating the wide range of available sizes. White text overlays below the graphic, stating, "Available up to size 4XL." The lighting is even and bright, clearly illuminating the clothes and the graphic overlay. The color palette is diverse, reflecting the different t-shirt colors (grey, blue, white, black) against the light background, with the white graphic providing clear information. The camera slowly pans slightly to the right, revealing more of the t-shirts on the rack.
0:25closing pose with logo
The final scene features a male model in a black t-shirt, positioned in a medium shot against a plain light grey studio wall. He turns confidently to face the camera, adjusting the lower hem of his t-shirt with both hands, showcasing its fit and highlighting the torso area. The camera captures him from the waist up. White text overlays in the center of the screen, displaying the brand name: "INTO THE AM BASIC TEES." The lighting is soft and even, characteristic of studio conditions, creating a clean and professional look with subtle shadows. The color palette is minimalist, primarily the black of the t-shirt against the light grey background, allowing the product and brand name to stand out. The camera is static, holding a steady shot of the model's pose.
