0:00grey cardigan torso shot The scene opens with a medium close-up, top-down perspective, focusing on the torso of a person wearing a grey cable-knit cardigan and blue denim jeans. The cardigan features intricate cable patterns and ribbing, with light beige buttons running down the center. The background is a bright, sunlit outdoor setting, showing a light-colored paved surface, possibly stone or concrete, and a blurred, off-white building wall. The lighting is natural and bright, creating soft shadows. The person's hands are casually positioned at hip level, giving a relaxed pose. A small section of a black handbag is visible in the lower left corner. The dominant colors are various shades of grey, blue, and light beige for the background.
0:01white cardigan torso shot This scene transitions quickly to a medium close-up, top-down perspective, featuring the torso of a person wearing a white or off-white cable-knit cardigan and olive green shorts. The cardigan has similar intricate cable and ribbed patterns as the previous one, with matching light beige buttons. A small, dark brown cross-body bag hangs from the person's right shoulder, adding an accessory detail. The setting is an outdoor, brightly lit environment with a light-colored paved floor visible below and a blurred, off-white building wall in the background. The lighting is consistent, bright, and natural. The person's hands are casually at their sides, out of frame. The primary colors are white, olive green, and the light tones of the background.
0:02beige cardigan torso shot A rapid cut brings us to another medium close-up, top-down shot of a person wearing a beige or taupe-colored cable-knit cardigan and light-colored, possibly white, pants. The cardigan maintains the signature textured knit and light beige buttons. The environment appears to be indoors this time, with a clean, light-toned floor and a slightly blurred background of warm-toned wooden panels, suggesting a modern interior. The lighting is soft and even, typical of indoor illumination. The person's hands are out of frame or casually positioned, maintaining a relaxed posture. The color palette focuses on warm beige, light cream, and soft wooden tones.
0:03woman holding white cardigan The scene shifts to a medium shot, framing a young woman from the waist up. She stands facing the camera, holding up the white cable-knit cardigan with both hands, presenting it to the viewer. She wears a black top and olive green shorts, providing a neutral backdrop for the cardigan. Her long, dark brown hair is down, and she has a gentle, inviting smile. The background consists of modern, light brown wooden closet doors or wall panels, with soft, even indoor lighting. The overall mood is pleasant and showcase-oriented. The white text overlay "I'm buying this in every color" remains visible at the bottom of the screen.
0:04white cardigan detail close up This scene provides a close-up detail shot of the white cable-knit cardigan, laid flat or slightly crumpled on a light-colored, textured surface, possibly a carpet or soft fabric. The camera focuses on the intricate weaving patterns—vertical ribs, diagonal lines, and chevron designs—as well as the small, light beige buttons running down the front. The collar, a prominent feature, is also clearly visible. The lighting is soft and diffused, highlighting the texture and quality of the knit without harsh shadows. The overall aesthetic is clean and focused on product detail. The white text overlay "I'm buying this in every color" is still present, centrally located.
0:05beige cardigan detail close up Following the previous shot, this scene presents an identical close-up framing but switches to the beige or taupe-colored cable-knit cardigan. It is also laid flat on a light-colored, textured surface, allowing the viewer to appreciate the detailed knit patterns, including vertical ribbing, diagonal weaves, and chevron motifs. The series of light beige buttons along the front placket and the structured collar are clearly visible. The lighting remains soft and even, emphasizing the rich texture and warm tone of the garment. The consistent white text overlay "I'm buying this in every color" persists on screen.
0:06grey cardigan detail close up This scene continues the sequence of close-up detail shots, now featuring the grey cable-knit cardigan. The garment is laid flat on a light-colored, textured surface, with the camera positioned to highlight the intricate patterns of the knit—vertical ribbing, diagonal weaves, and chevron details. The light beige buttons securing the front and the structured collar are in clear view. The soft, diffused lighting consistently illuminates the texture, showcasing the craftsmanship and the subtle variations in the grey hue. The white text overlay "I'm buying this in every color" is still prominently displayed in the center of the frame.
0:07woman posing grey cardigan outdoor The scene shifts to a medium full shot of a young woman standing confidently, wearing the grey cable-knit cardigan and blue denim jeans. She wears black oval-framed sunglasses, adding a chic touch, and carries a black shoulder bag on her left arm. Her hands are on her hips, and she looks directly at the camera with a calm, assured expression. The setting is outdoors, in front of a modern building with a light-colored wall on the right and a dark brown door on the left. A small potted plant adds a touch of greenery. Bright, natural daylight casts gentle shadows. The white text overlay "I'm buying this in every color" is present.
0:08woman posing white cardigan outdoor This scene mirrors the previous one but features the woman wearing the white cable-knit cardigan and olive green shorts. She maintains the confident pose with hands on her hips, wearing the black oval-framed sunglasses, and looks directly at the camera. A small dark brown cross-body bag is slung over her shoulder. The outdoor setting remains consistent, with the light-colored building wall and dark brown door providing a clean backdrop under bright, natural daylight. The composition emphasizes the full outfit. The white text overlay "I'm buying this in every color" persists on the screen, reinforcing the product's appeal.
0:09white cardigan front detail The camera transitions to a slightly different close-up of the white cable-knit cardigan, this time focusing more directly on the front panel and collar. The garment is likely laid flat on a light-colored surface. The intricate cable patterns, including pronounced vertical ribbing, diagonal weaves, and chevron designs, are clearly highlighted. The round, light beige buttons running down the center placket are in sharp focus. The lighting is soft and diffused, emphasizing the texture and quality of the knit. The small black 'Quince' label is visible on the collar. The white text overlay "I'm buying this in every color" remains at the bottom.
0:10beige cardigan front detail Following the pattern, this scene presents a direct close-up of the beige or taupe-colored cable-knit cardigan, laid flat to showcase its details. The camera captures the intricate texture of the knit, including the various cable patterns, ribbing, and the prominent collar. The series of light beige buttons down the front are clearly visible. The soft, even lighting continues to highlight the quality of the fabric and the precision of the design. The overall focus is on the garment's construction and aesthetic. The white text overlay "I'm buying this in every color" is still centered on the screen.
0:11grey cardigan front detail This scene offers a direct close-up view of the grey cable-knit cardigan, displayed flat to emphasize its design details. The intricate patterns of the knit—vertical ribbing, diagonal textures, and chevron motifs—are brought into sharp focus. The round, light beige buttons that fasten the front of the cardigan are also clearly visible, contrasting subtly with the grey fabric. The structured collar adds to the garment's refined look. The soft, diffused lighting effectively highlights the texture and depth of the knit. The white text overlay "I'm buying this in every color" remains at the bottom of the frame.
0:12woman posing white cardigan indoor The scene returns to a medium full shot of the young woman, now indoors, wearing the white cable-knit cardigan and olive green shorts. Her long, dark brown hair frames her smiling face, and she looks directly at the camera with a friendly expression. Her hands are casually at her sides, exuding a relaxed and confident demeanor. The background features light brown wooden closet doors or wall panels, creating a warm, modern interior setting. The lighting is soft and even, highlighting the outfit clearly. The white text overlay "I'm buying this in every color" continues to be displayed centrally at the bottom.
0:13woman posing grey cardigan indoor This scene is a medium full shot of the woman, indoors, now wearing the grey cable-knit cardigan and blue denim jeans. She maintains a pleasant smile, looking directly at the camera, with her hands on her hips in a confident pose. She carries a black shoulder bag on her left arm. The background features the same light brown wooden closet doors or wall panels, bathed in soft, even indoor lighting. The setting is clean and uncluttered, allowing the focus to remain on the outfit. The white text overlay "I'm buying this in every color" is still visible, enhancing the product's desirability.
0:14woman turning grey cardigan indoor In this medium full shot, the woman, wearing the grey cable-knit cardigan and blue denim jeans, executes a graceful turn. She starts facing the camera and slowly turns to her left, showcasing the side and back profile of the cardigan and the black shoulder bag. Her expression remains pleasant and inviting. The indoor setting with light brown wooden panels in the background and soft, even lighting provides a consistent aesthetic. This movement highlights the drape and fit of the garment from multiple angles. The white text overlay "I'm buying this in every color" remains at the bottom of the screen.
0:15cardigans flat lay group This scene features an overhead, wide shot of three different colored cable-knit cardigans—off-white, light blue-grey, and warm beige/taupe—artfully arranged on a light-colored, subtly textured surface, likely a soft rug or blanket. They are overlapping slightly, allowing the viewer to compare the colors and appreciate the consistent intricate cable patterns, ribbed textures, and the structured collars with their light beige buttons. The small black 'Quince' labels are visible on each collar. The lighting is soft and even, emphasizing the fabric quality and color variations. The white text overlay "I'm buying this in every color" is still present, centrally placed.
0:17brand logo and cta The video concludes with a full-screen end card featuring an animated brand logo and a call to action. The background is a solid, dark muted blue-grey color. Initially, abstract orange shapes briefly appear and move, then fluidly coalesce to form the word 'Quince' in a elegant, serif typeface, rendered in a warm orange hue. After the logo is fully formed, a rectangular button with the text 'SHOP NOW' in white appears directly below it, inviting viewer engagement. The overall aesthetic is clean, sophisticated, and on-brand.
