0:00split screen talking head and welding boot This scene employs a dynamic split-screen composition. The upper half features a medium shot of a man speaking directly to the camera. He stands in what appears to be a retail or warehouse setting, with shelves filled with various work boots visible in the soft-focus background. The lighting is bright and even, highlighting his face and the 'BRUNT' logo on his t-shirt. The man maintains direct eye contact, conveying confidence. The lower half of the screen displays a close-up of a pair of light brown work boots positioned on a metal grate. Bright sparks from what appears to be welding or grinding activity shower around the boots, creating a striking contrast against the darker, industrial background. The sparks provide dynamic motion and highlight the rugged nature of the boots. The dominant colors are the warm browns of the boots, the cool metal of the grate, and the bright orange/yellow of the sparks, set against the neutral tones of the upper frame's background.
0:02split screen talking head and nature boots This split-screen segment continues the structure from the previous scene. The upper frame maintains a medium shot of the same man, the founder, speaking directly to the camera against the backdrop of shelves filled with boots. His expression is engaged, and his body language is open. The lighting remains consistent, bright and studio-like. The lower frame presents a visually contrasting scene: a brown, slip-on work boot with a white sole, displayed prominently against a serene, slightly out-of-focus background of dark blue water and distant mountains under a dramatic sky. The environment suggests an outdoor, rugged context, perhaps hinting at the versatility of the product. The color palette in the lower frame includes earthy browns of the boot, deep blues of the water, and muted greens/greys of the mountains, providing a peaceful contrast to the industrial theme. There's a slight shift in the product presented in the lower frame, showcasing a different boot style.
0:04close up boot on wood This is a close-up shot focused on the lower leg and foot of a person wearing a brown work boot. The boot has a distinct moc-toe design and a thick, durable white sole, and appears covered in a fine layer of sawdust or dirt, indicating active use. The person is stepping firmly onto a horizontal wooden plank that spans across a gap between two other wooden structures, implying a construction or workshop environment. The lighting is natural and bright, illuminating the texture of the wood and the dirt on the boot. The color palette is dominated by earthy browns, light wood tones, and white from the boot sole, contributing to a practical, work-oriented atmosphere.
0:05close up boot in smoke The scene features an isolated close-up of a single light brown work boot, positioned on a dark, textured surface. The boot is a moc-toe style with a white sole and light brown laces, appearing relatively clean. The primary visual element is the dramatic presence of swirling, white smoke that envelops the boot, obscuring parts of its form and creating a mysterious, almost ethereal atmosphere. A strong, directional light source illuminates the smoke and the boot from above and slightly to the side, casting soft shadows and highlighting the texture of the boot's material. The background is dark and indistinct, allowing the boot and smoke to be the sole focus. The overall color palette is a stark contrast of light brown against the dark background, with the white smoke adding a dynamic, light element.
0:06medium shot walking up stairs This shot captures the lower half of a person's body as they ascend a set of unfinished wooden stairs. The person is wearing dark brown, durable-looking work pants and sturdy brown work boots that appear slightly muddy or dusty, showing signs of real-world use. The camera is positioned at a low angle, looking up towards the person's feet and legs, emphasizing the upward movement. The stairs are roughly constructed from raw timber, suggesting a building site or renovation project. Natural light filters in from an unseen source, illuminating the scene. The background consists of more wooden structural elements, maintaining the construction theme. The dominant colors are the natural browns of the wood and the clothing, with hints of outdoor lighting.
0:08medium shot walking on dusty floor The camera captures a low-angle medium shot focusing on the feet and lower legs of a person walking on a concrete or wooden floor covered in a layer of fine sawdust and debris. The person is wearing dark brown work pants and well-worn brown work boots with prominent white soles and a moc-toe design. The boots leave slight impressions in the dust with each step, creating a dynamic visual. The background is slightly blurred but shows wooden door frames or structural elements, hinting at an unfinished interior or construction site. Bright, natural light streams in from the distance, creating a sense of depth and focus on the walking action. The color palette is subdued, featuring browns, greys, and the white of the boot soles, reinforcing a gritty, work-oriented atmosphere.
0:09split screen talking head and retail graphic This split-screen scene features the familiar talking head in the upper frame. The man with the beard and cap is speaking directly to the camera, maintaining a confident and engaging expression. His hands are clasped together, suggesting a pause or emphasis in his speech. The background, a retail or storage area with shelves of boots, is consistent with previous shots. In the lower frame, a static graphic is displayed. The graphic prominently features the 'BRUNT' logo in orange, followed by the text 'NOW AVAILABLE AT' in red, and then a large green circular logo for 'G.E.L.L.C.O CLOTHING & SHOES' in white. The background for the graphic is white, providing a clean and direct presentation. The overall lighting remains bright and even, ensuring readability of the text.
0:11split screen talking head and man reaching for boots This split-screen shot continues with the founder speaking in the upper frame. He maintains eye contact, his expression animated as he speaks, potentially emphasizing a point. His hands are gesturing to complement his speech. The background of shelves with boots remains consistent. The lower frame shows a medium shot of a different male, seen from behind or the side, reaching up to a wooden shelf filled with various work boots. The boots are neatly organized, showcasing a variety of styles and colors. The shelving appears to be part of a retail display or storage area. The lighting is bright and practical, suitable for a commercial setting. The color palette focuses on the browns and tans of the boots and the natural wood of the shelves, contrasting with the dark t-shirt of the man reaching.
0:12split screen talking head and man holding boot This split-screen scene continues with the founder speaking in the upper frame, his expression animated and hands gesturing to illustrate his point. The background of shelves with boots remains the same. The lower frame presents a medium shot of a man in a dark grey t-shirt, holding a black work boot in both hands, examining it closely. He is seen from a slightly lower angle, emphasizing the boot. The boot itself has dark laces, a robust sole, and appears to be made of durable material. The environment suggests a retail setting with clothing rails and other merchandise visible in the soft-focus background. The lighting is consistent, providing a clear view of the product and the man's interaction with it. The dominant colors are the dark tones of the clothing and boot, contrasting with the lighter, neutral background elements.
0:14split screen talking head and man trying on boot This split-screen scene features the founder in the upper frame, speaking directly to the camera with an engaging and slightly questioning expression. His hands are clasped, suggesting a moment of reflection or emphasis. The background of boot-filled shelves remains consistent. In the lower frame, a young man, likely in his 20s, is seated on a low bench or chair, intently trying on a work boot. He is leaning forward, focused on the task, emphasizing the comfort or fit. He wears a bright yellow-green t-shirt, providing a pop of color. The background is a slightly blurred, dark interior, possibly a fitting room or a specific area within the retail space. The lighting is soft and ambient, making the scene feel practical and relatable. The contrasting vibrant yellow-green shirt against the darker background creates visual interest.
0:15split screen talking head and boot sole detail This split-screen scene features the founder in the upper frame, speaking directly to the camera with an open and inviting expression. He gestures with an open palm, emphasizing his words. The familiar background of shelves with boots remains. The lower frame offers an extreme close-up of the sole of a work boot. The sole is light brown or beige with a deeply textured, chevron-like tread pattern, designed for grip and durability. A small orange rectangular insert, likely a brand element or specialized feature, is visible near the heel. The 'BRUNT' logo is subtly embossed into the sole. The lighting is focused and clear, highlighting the intricate details and robust construction of the sole. The color palette combines neutral browns/beiges with a bright orange accent, suggesting thoughtful design.
0:16split screen talking head and boot laces detail This split-screen scene continues with the founder in the upper frame, speaking directly to the camera, his expression dynamic and engaging. He gestures with his hands, adding emphasis to his speech. The background of shelves with boots remains consistent. The lower frame features an extreme close-up of the upper portion of a brown work boot, specifically focusing on the intricate lacing system. The laces are a woven brown and black pattern, threaded through dark metal eyelets. A small black rectangular tag, bearing the 'BRUNT' logo, is attached to the laces. The leather of the boot has a rich, textured appearance with visible stitching, indicating quality craftsmanship. The lighting is precise, highlighting the details of the laces and leather. The color palette emphasizes rich browns and blacks, with the small brand tag providing a subtle contrast.
0:17split screen talking head and boot stitching detail This split-screen scene features the founder in the upper frame, speaking directly to the camera with a friendly and inviting expression. He gestures with his hand, indicating a call to action. The background of shelves with boots remains. The lower frame presents an extreme close-up of the side of a brown leather work boot, highlighting the decorative and functional stitching. A prominent, light-colored, double-row stitch runs horizontally across the boot's side, emphasizing the boot's construction and quality. The leather has a weathered, natural texture. The background is dark and out of focus, ensuring the focus remains entirely on the detailed stitching and material. The lighting is soft and even, showing the texture without harsh shadows. The color palette is dominated by warm brown leather and the contrasting lighter stitch color, creating a sense of craftsmanship and durability.
0:19screen recording retailer locator website This scene is a full-screen recording of a website interface. The top of the page features the 'BRUNT' logo in orange against a white background, followed by the bold black text 'FIND RETAILERS NEAR YOU'. Below this is a search bar labeled 'Type a City or State' with an orange magnifying glass icon, prompting user interaction. The main body of the page displays an animated satellite view of North America, rendered in realistic topographical detail (greens for land, blues for water, white for clouds). The map slowly zooms in on a specific region, likely showing a concentration of retail locations. As the map zooms, the text 'location to you' appears overlaid on the map, indicating the purpose of the locator. The overall design is clean, functional, and on-brand, using a white background with orange and black accents. The action of zooming on the map visually demonstrates the functionality of the store locator.
