0:00split screen founder welding The scene features a dynamic split-screen composition. The upper half shows a male individual, the founder of Brunt, speaking directly to the camera. He is positioned centrally, framed from the chest up, with a blurred background of retail shelving displaying work boots. His expression is confident and engaging. The lower half of the screen displays a close-up shot of a pair of tan-colored work boots on a metal grate, with bright sparks flying around them, simulating a welding activity. The lighting on the boots is dramatic, highlighting the sparks against a dark background, while the top half has bright, even retail lighting. The overall color palette contrasts the bright, warm tones of the sparks and the boots with the industrial gray of the grate, and the natural tones of the founder's clothing and the store background. Text overlay appears for the founder's name and company name, specifically "Girouard," and then "BRUNT."
0:01split screen founder product montage This scene continues the split-screen format, with the founder remaining in the upper frame, speaking directly to the camera with a confident and engaging expression. The background behind him remains a blurred retail space with shelves of work boots, maintaining consistent lighting. The lower frame rapidly transitions between different product shots. Initially, a close-up of a brown, high-cut work boot with purple accents is shown against a blurred, serene outdoor background with water and mountains. This quickly changes to another brown lace-up work boot with a white sole, displayed on rough terrain. The editing is fast-paced, creating a montage effect. Text overlays appear, specifying "BRUNT Workwear" and "people." The overall aesthetic is clean and professional, emphasizing the ruggedness and quality of the boots.
0:02product broll stepping wood This full-screen shot focuses tightly on the lower leg and foot of a person wearing a brown work boot with a thick, textured sole. The boot is stepping firmly onto a rough, unvarnished wooden plank. The framing is a medium close-up, capturing the boot's interaction with the wood. The environment appears to be a construction site or workshop, suggested by the raw lumber and the dusty floor visible in the background, though blurred. The lighting is natural and even, highlighting the texture of the boot and the wood. The action is a deliberate, heavy step, conveying the boot's sturdiness and grip. The color palette is dominated by warm browns, tans, and natural wood tones, emphasizing durability and a work-ready aesthetic. Text overlay reads "people" then "country."
0:03product broll boot smoke The scene presents a stylized medium shot of a single tan-colored work boot, standing upright on a dark, textured surface. Dense, white smoke billows around and behind the boot, creating a dramatic and ethereal atmosphere. The lighting is soft and diffused, likely from an overhead source, casting subtle highlights on the boot's leather and laces. The smoke obscures the background, making the boot the sole focus of the shot. The color palette is primarily composed of the warm tan of the boot, contrasting with the dark surface and the stark white of the smoke. Text overlay reads "the country." The shot emphasizes the boot's resilience and unique presence.
0:04product broll walking stairs This is a dynamic medium shot, filmed from a low angle, focusing on the feet and lower legs of a person ascending wooden stairs. The person is wearing dark brown work pants and sturdy, brown leather work boots that are visibly dirty, suggesting real-world use. The camera follows the feet as they step deliberately from one wooden tread to the next. The environment is clearly a construction site or an unfinished building, with raw wooden framing visible in the background and foreground. Natural light illuminates the scene, highlighting the textures of the wood and the boots. The action conveys hard work and mobility. Text overlays appear as the person walks: "every day asking us" and then "try on."
0:07product broll walking forward A low-angle medium shot captures a person walking directly towards the camera, with the focus primarily on their feet and lower legs. The person is wearing dark brown work pants and brown leather work boots, similar to the previous scene, with visible dirt and wear. The ground is a dusty, concrete-like floor, littered with wood shavings and debris, further emphasizing a construction or workshop environment. In the background, out of focus, are wooden studs of an unfinished room and a bright light source, possibly a window or doorway. The lighting is natural and a bit hazy due to dust. The walking action is steady, showcasing the boots in a practical, everyday work context. Text overlay reads "apparel" then "person."
0:08split screen founder graphic solution This scene features a clear split-screen layout, acting as a solution reveal. The upper half shows the founder speaking confidently to the camera, maintaining a direct gaze. His retail store background is consistent, providing a branded environment. He appears animated, gesturing with his hands. The lower half of the screen displays a clean, white graphic with the "BRUNT" logo at the top. Below the logo, bold orange text reads "NOW AVAILABLE AT" followed by a large, stylized "BIG R STORES" logo in black and red, with the word "STORES" in smaller white text. The graphic is static and provides crucial information. The lighting in the top frame is bright and even, while the bottom is a flat, bright white, enhancing readability. Text overlays complement the spoken message, highlighting "BRUNT" and "retail store" and "near you."
0:12split screen founder product explore The scene maintains the split-screen format, with the founder in the upper frame continuing his confident address to the camera from the retail store setting. He gestures enthusiastically. The lower frame presents a rapid montage of B-roll shots showcasing close-up interactions with the work boots. Shots include: a man reaching for a boot on a shelf, a close-up of a boot being examined, a hand holding a boot, and a person trying on a boot, lacing it up. The B-roll emphasizes the tactile experience of the product, highlighting its quality and comfort. The lighting is bright and practical in both frames. Text overlays guide the viewer, stating "our products" and "feel the quality and experience the comfort." The quick cuts in the bottom frame add dynamism.
0:17split screen founder product details cta The split-screen arrangement continues. The founder occupies the upper frame, delivering his final remarks with a clear call to action, maintaining his confident and direct demeanor. The retail store background is consistent. The lower frame features a series of extreme close-ups of the work boot's details: a shot of the sole with the "BRUNT" logo and traction pattern, then an even tighter shot focusing on the braided lace and eyelet with a small "BRUNT" branding element, and finally, a close-up of the meticulous stitching on the boot's leather. These shots highlight the craftsmanship and quality. As the founder speaks, the website URL "BRUNTWORKWEAR.COM" appears as a bold white text overlay on a dark background, serving as a clear call to action. The lighting is precise, emphasizing textures and details.
0:20full screen website cta This scene transitions to a full-screen screen recording of the "BRUNT Workwear" website's store locator page. The page features a clean, white background with the "BRUNT" logo at the top. Below it, the text "FIND RETAILERS NEAR YOU" is prominently displayed. There's a search bar with placeholder text "Type a City or State" and an orange search icon. The main visual element is an animated map, initially showing North America (specifically the US), then zooming into a detailed topographic view of a region, presumably to demonstrate finding a location. This is a clear call to action to use the online tool. Text overlays briefly appear, "locator" then "location" and "to you." The overall design is functional and user-friendly.
