0:00burger pressing reaction The scene is a split screen with two distinct frames. The upper frame is dominated by a close-up, high-angle shot of a large, juicy burger being pressed down by a metal press held by a hand wearing a black glove. The burger consists of a bun, melted cheese, lettuce, and a thick meat patty with a creamy sauce drizzled over it. The background appears to be a light-colored, possibly patterned, surface. The lighting is bright and even, highlighting the food's textures. The lower frame shows a medium close-up of a young adult female with long dark hair, light skin, and expressive eyes. She is wearing a light-colored top and holds a green chili pepper in her left hand, looking confused and slightly exasperated with a furrowed brow and slightly open mouth. Overlaid across the top of both frames is a white text box with black text that reads: 'Why can't I ever make up my mind on what to eat!'. The overall color palette is warm for the burger and neutral for the woman, with the black glove providing a stark contrast. The camera is static.
0:02fridge meal selection The scene features a split screen with two frames, both in black and white, giving a monochromatic, slightly muted aesthetic. The upper frame is an overhead shot looking into an open freezer drawer, filled with various frozen meal packages. A hand reaches in and pulls out a rectangular package labeled 'Pad See Ew'. The drawer's interior is bright, contrasting with the dark labels of the packages. The lower frame shows a medium shot of a middle-aged male with short grey hair and a neatly trimmed grey beard, wearing glasses and a light-colored, possibly green or grey, long-sleeved crew-neck shirt. He is looking slightly up and to the right, talking with a thoughtful expression and subtle hand gestures. Overlaid white text at the bottom of his frame reads 'I'm someone who can't eat the same thing every day.' The camera is static. The overall tone is informative and slightly reflective.
0:05cooking various dishes This scene is a montage of three brief, split-screen segments, all in black and white. The lower frame consistently shows the same male narrator as in the previous scene, speaking and gesturing with a thoughtful expression. In the first upper frame (5791-6891ms), hands are shown actively preparing food on a wooden surface, possibly handling dough or raw meat, with a focus on tactile interaction. In the second upper frame (6891-8071ms), a hand holds a white taco shell and squeezes a dark sauce into it, with a pile of ground meat visible on a plate in the background. In the third upper frame (8071-9071ms), hands dip a piece of dark, crispy food into a small cup of white sauce. Throughout these rapid cuts, the white text overlay on the narrator's frame changes from 'One night I'm craving Italian,' to 'the next I want Mexican' and then 'or Asian.' The overall lighting is soft but sufficient to show detail. The camera remains static in both frames.
0:09woman meal reveal The scene is a split screen, now entirely in color. The upper frame presents a medium shot of a young adult female, with long blonde hair, bright blue eyes, and a broad, happy smile. She is wearing a black top and stands in a warm-toned kitchen with wooden cabinetry. She holds up a white plate containing a beautifully arranged meal: sliced steak, roasted broccoli, and scrambled eggs, garnished with green onions. Her dark blue painted fingernails are visible. The lower frame continues to show the male narrator from previous scenes, now in color, wearing his grey-green sweater and glasses, speaking with an enthusiastic expression and gesturing. White text overlaid on his frame reads: 'That's what I like about Meal Kits from Blue Apron.' The lighting is bright and natural, enhancing the vibrant colors of the food and the cheerful mood. The camera is static.
0:10blue apron app browsing The scene is a split screen, both frames in color. The upper frame displays a screen recording of the 'Blue Apron' mobile application interface, showcasing various meal kit options. The app is clean and modern, with categories like 'Meal Kits' and 'Assemble & Bake' visible at the top. Numerous meal options are shown scrolling down, each with an appetizing photo, name (e.g., 'Kung Pao Chicken', 'Seared Chicken Thighs & Peach Panzanella'), price per serving, and cooking time. The lower frame features the male narrator, still in his grey-green sweater, gesturing expressively as he talks, with white text overlaid: 'I can pick different types of meals'. The camera is static. The overall aesthetic is clean and bright, emphasizing ease of choice and variety.
0:13blue apron box delivery The scene is a split screen, with both frames in color. The upper frame provides a close-up, top-down view of a cardboard delivery box from 'Blue Apron' (logo partially visible) resting on a patterned floor (possibly wood or linoleum). A light-skinned hand with a smartwatch on its wrist reaches into the box, revealing the colorful packaging of meal kit contents and an instruction booklet inside. The lighting is bright and even. The lower frame shows the male narrator, continuing to speak with gestures. White text overlaid on his frame reads: 'and all the ingredients show up right at my door.' The camera is static. The focus is on the convenience of the delivery.
0:15blue apron ingredients unboxing The scene is a split screen, both frames in color. The upper frame is a top-down, close-up shot of several clear plastic bags containing pre-portioned ingredients for a meal kit, laid out on a speckled grey countertop. Labels like 'Blue Apron Meal Kit', 'Pasture-Raised Eggs', and 'Pork Chorizo' are clearly visible. A green jalapeño pepper and shredded cheese are also identifiable. The lower frame features the male narrator, still speaking with hand gestures, with white text overlaid: 'Everything comes pre-portioned'. The lighting is bright and even, emphasizing the organized and fresh appearance of the ingredients. The camera is static. The focus is on the convenience and quality of the meal kit contents.
0:16blue apron recipe card The scene is a split screen, with both frames in color. The upper frame shows a close-up, slightly tilted view of a 'Blue Apron' recipe card for 'Hoisin Pork & Jalapeño Bao Buns'. The card is detailed, featuring an appetizing photo of the finished dish, a list of ingredients, cooking steps, and a 'Chef's Note'. The card is held by a hand, suggesting it's being reviewed. The lower frame shows the male narrator, speaking and gesturing, with white text overlaid: 'so it's easy-to-follow recipes,'. The lighting is soft and warm, highlighting the appealing visuals of the recipe card. The camera is static. The focus is on the simplicity and clarity of the cooking instructions.
0:19prepared meal outdoor The scene is a split screen, both frames in color. The upper frame is a high-angle shot looking down at a beautifully plated meal, featuring steak, roasted vegetables (peppers, onions, potatoes), and a creamy sauce, garnished with a lemon wedge. The meal sits on a white plate, which is placed on a woven placemat on a wooden outdoor dining table. The background is slightly blurred, showing lush green foliage, suggesting an evening or late afternoon setting with warm, golden hour lighting. The lower frame shows the male narrator, speaking and gesturing with a pleased expression, with white text overlaid: 'so there's no guessing and no extra trips to the store.' The camera is static. The scene evokes a sense of satisfaction and convenience from having a home-cooked meal ready with ease.
0:21cooking vegetables The scene is a split screen, both frames in color. The upper frame is a medium shot, looking down into a stainless steel skillet on a black stovetop. Bright orange sliced carrots and green bell pepper pieces are sautéing in the pan. A hand holding a metal spatula is stirring the vegetables. The background shows a gold-colored decorative lamp and a white ceramic bottle, indicating a home kitchen setting with good, bright overhead lighting. The lower frame features the male narrator, speaking with a confident expression and gesturing, with white text overlaid: 'The whole process is quick,'. The camera is static, focusing on the cooking process. The colors are vibrant, highlighting the fresh vegetables.
The scene is a split screen, both frames in color. The upper frame is a medium shot focused on a stainless steel pan containing two pieces of salmon fillet, skin-side down, searing. A light-skinned hand holds a small white bowl and pours a light brown sauce over the salmon. The background is a blurred view of a black stovetop. The lighting is bright and direct, highlighting the golden-brown crust of the salmon. The lower frame shows the male narrator, speaking and gesturing, with white text overlaid: 'simple,'. The camera is static, emphasizing the straightforward cooking. The colors are warm and appetizing, focusing on the quality of the food.
0:23prepared salmon meal outdoor The scene is a split screen, both frames in color. The upper frame shows a high-angle shot of a beautifully plated meal in a white bowl: a large piece of cooked salmon rests atop a bed of fried rice mixed with vegetables (carrots, peas, corn), generously garnished with fresh green onions. The setting appears to be outdoors, with a blurred green lawn and wooden fence in the background, bathed in bright, natural sunlight. The lower frame shows the male narrator, continuing to speak with an energetic expression and gestures, with white text overlaid: 'and helps me eat a lot better at home.' The camera is static. The vibrant colors of the food and the natural light convey a fresh, healthy, and satisfying dining experience.
0:24cooked skillet meal The scene is a split screen, both frames in color. The upper frame is a close-up, top-down shot of a large, grey skillet filled with a colorful breakfast or brunch hash. The dish features cooked ground meat (possibly chorizo), diced sweet potatoes, green peppers, and two perfectly cooked fried eggs with runny yolks, topped with a creamy green sauce and crispy fried onions. The skillet sits on a white and red striped kitchen towel on a light wooden table. The lighting is bright and even, highlighting the textures and vibrant colors of the food. The lower frame shows the male narrator, speaking with a confident expression and gesturing, with white text overlaid: 'no subscription required.' The camera is static, focusing on the final prepared meal. The scene looks appetizing and ready to be eaten.
0:26woman eating bao bun The scene is a split screen, both frames in color. The upper frame features a medium shot of the young adult female from earlier, now wearing a striped sweater (cream, pink, blue). She holds a fluffy white bao bun to her mouth, taking a bite, her eyes closed in apparent enjoyment. She then looks directly at the camera with a satisfied smile. In front of her is a white plate with a bao bun filled with ground meat, cucumbers, and green peppers. The background is a warm-toned kitchen with wooden cabinetry and a visible oven range. The lower frame shows the male narrator, speaking and gesturing enthusiastically, with white text overlaid: 'Best part, I got 50% off my first three meals with free delivery.' The lighting is bright and warm, creating a cozy and inviting atmosphere. The camera is static. The scene emphasizes satisfaction and value.
0:30blue apron end card The scene is a full-screen graphic. The background is a soft, light periwinkle blue color. Centered at the top in dark blue, bold text is the 'Blue Apron' logo. Below it, in a larger, elegant blue font, is the offer: 'Enjoy 50% off your first three orders*'. Further down, a white rectangular button with a subtle shadow effect displays 'USE CODE: DINNER50' in black, bold, capitalized text. At the very bottom, in small blue text, is the disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The overall aesthetic is clean, inviting, and branded, with a clear call to action. The camera is static.
