0:00fire and mate
A close-up shot focuses on a dark brown traditional mate gourd with a silver bombilla (straw) protruding from it, positioned near a small, flickering campfire. The orange and yellow flames are bright and central, casting a warm glow on the gourd and the surrounding dark, indistinct background. A silver kettle is partially visible behind the flames, with a person's hands and arms subtly moving in the blurred background, suggesting they are tending to the fire or preparing the mate. The lighting is dramatic, with strong highlights from the fire and deep shadows elsewhere, creating a rustic and intimate atmosphere. The overall color palette is warm, dominated by oranges, yellows, and deep browns, contrasted with the dark background.
0:03friends sharing mate
A medium shot captures three young adults walking together outdoors on a slightly overcast day, with a grassy hillside and blurred trees in the background. The framing shows them from the waist up. The central character, a man, holds a green thermos and a mate gourd. To his right, a blonde woman smiles and looks towards the woman on the far right, who is holding a dark mate gourd and a metal bombilla, appearing to offer it to the group or showing it to the blonde woman. The atmosphere is friendly and social. The lighting is soft and natural, typical of an overcast sky, with no harsh shadows. The color palette includes natural greens from the grass and trees, muted clothing colors like a grey jacket, white shirt, and red scarf, and the dark tones of the mate gourds.
0:07surfer in barrel wave
A wide-angle, low-perspective shot captures a male surfer expertly riding inside the barrel of a large, turquoise ocean wave. The sun is bright and high, creating a shimmering reflection on the wave's interior. The water is a vibrant blue, transitioning to white foam as the wave breaks. The surfer is focused, leaning forward on his colorful board, which is red, orange, and yellow. The camera is submerged, giving an immersive view from inside the wave, emphasizing the power and beauty of the ocean. The overall color palette is dominated by intense blues, whites, and the warm colors of the surfboard, conveying energy and excitement.
0:12grabbing canned mate
A medium close-up shot shows a hand reaching into a commercial refrigerator to select a can of 'Guayaki Organic Yerba Mate'. Several bright yellow cans with green labels and designs are neatly arranged on a metallic shelf. The hand carefully pulls out one can, revealing more of the product line behind it. The lighting is bright and even, typical of refrigerated display lighting, with some reflections on the metallic cans. The dominant colors are vibrant yellow and green, creating a fresh and appealing product display. The background is blurred, focusing attention on the product selection.
0:14sunlit leaves
A close-up shot of vibrant green leaves on tree branches, likely part of the Yerba Mate plant. Bright sunlight filters through the foliage from above and behind, creating strong highlights and lens flares that give the scene a soft, ethereal glow. Some leaves have subtle imperfections or light-colored marks. The background is a soft, out-of-focus mix of green and brighter light, emphasizing the freshness and natural aspect of the leaves. The camera subtly pans upwards, following the growth of the leaves, highlighting the natural environment. The color palette is dominated by various shades of bright green and luminous yellows from the sunlight.
0:19touching young plant
A close-up, low-angle shot shows a person's hand gently touching a young, green plant sprout with broad leaves and a small fern growing nearby. The plant is rooted in dark, rich soil covered with green moss and fallen leaves. The environment appears to be a lush forest floor, with other blurred green foliage in the background. The lighting is natural and dappled, suggesting a canopy overhead, creating subtle shadows and highlights on the leaves and soil. The color palette is predominantly earthy greens and browns, conveying a sense of nature, growth, and connection to the environment.
0:21pouring mate
A close-up shot focuses on a person's hands as they meticulously pour hot water from a grey and green thermos into a traditional dark brown or black mate gourd, which has a silver rim and contains a silver bombilla (straw). Steam is visible rising from the hot water as it fills the gourd. The background is softly blurred, showing muted tan and light colors, suggesting an outdoor, natural setting. The lighting is bright and natural, highlighting the process. The scene evokes a sense of ritual and tradition, with a focus on the hands-on preparation. The color palette consists of natural tones: the grey-green of the thermos, the dark brown/silver of the mate, and the tan background.
0:27close up leaves
A very close-up shot of dense, vibrant green leaves on a plant, likely a Yerba Mate bush. The leaves are broad and oval-shaped, some with slight variations in color or texture. The lighting is soft and natural, creating gentle highlights on the leaf surfaces without harsh shadows, suggesting an outdoor, possibly shaded, environment. The background consists of more blurred green foliage, creating a depth of field that emphasizes the foreground leaves. The scene highlights the natural beauty and abundance of the plant. The color palette is dominated by fresh, healthy greens.
0:31mate in grass
A low-angle, medium close-up shot features a dark brown traditional mate gourd with a silver bombilla, resting on the ground amidst lush green grass and small plants. The focus is on the mate gourd, while a blurred background reveals people moving and interacting, suggesting a social gathering in a natural outdoor setting. The lighting is soft and diffused, creating a serene and relaxed atmosphere. The foreground is intentionally blurred with green leaves, adding depth and a natural feel to the composition. The color palette is predominantly green from the foliage, with the earthy tones of the mate gourd, evoking a connection to nature and community.
0:35mural walk by
A dynamic medium-wide shot captures a person walking from left to right along a concrete sidewalk, passing a massive, vibrant mural painted on a blue wall. The mural features a stylized depiction of a woman's face with intricate black and white braided hair, interwoven with warm orange and yellow abstract patterns. Above the mural, the industrial structure of an overpass or bridge is visible. The sky is bright with some clouds. The lighting is natural daylight, casting clear but not harsh shadows. The color palette is striking, combining deep blues, stark black and white, and vivid oranges and yellows, creating an energetic urban art scene. The camera pans slightly to follow the person as they walk.
0:37drinking canned mate beach
A medium close-up shot shows two young adults, a man and a woman, side-by-side, each drinking from a yellow can of Guayaki Yerba Mate. They are positioned outdoors, likely at a beach, with a bright turquoise sky and the edge of a lifeguard stand or wooden structure visible in the background. The lighting is bright and sunny, creating a cheerful atmosphere. Both individuals are looking upwards as they drink, with happy, relaxed expressions. The man glances at the woman, and she smiles. The color palette is dominated by the bright turquoise of the sky, the vibrant yellow of the cans, and the warm skin tones of the individuals.
0:40man drinking mate
A medium close-up shot features a man, likely in his 30s or 40s, with short dark hair, a subtle beard, and a green knitted beanie. He is actively sipping Yerba Mate from a metal cup with a silver bombilla, his cheeks slightly puffed. He is wearing a dark blue vest over a red and blue jacket. The background is brightly lit and out of focus, showing green foliage and a hint of another person, suggesting an outdoor, social setting. The lighting is natural and soft, creating a warm and inviting feel. His expression is content and engaged, as if listening or responding to someone off-camera. The color palette includes the greens of his beanie and the background, dark blues and reds of his clothing, and the metallic silver of the cup.
0:43guayaki product display
A static eye-level wide shot showcases a diverse array of Guayaki Yerba Mate products meticulously arranged on a rustic light-colored wooden table or surface. The display includes a yellow bag of loose-leaf Yerba Mate, two glass bottles of liquid mate, four yellow and green cans of sparkling mate, and a traditional carved wooden mate gourd with a bombilla. The arrangement is interspersed with vibrant red hibiscus flowers, small white flowers, and fresh green leaves, adding a natural and decorative touch. The background is a soft, light grey, making the products stand out. The lighting is even and diffused, typical of studio product photography, highlighting the colors and textures of the items. The color palette is bright and inviting, featuring strong yellows, greens, reds, and the natural wood tones.
0:51animated logo
The scene begins with animated green leaves, stylized with yellow veins, falling and swirling around the screen. These leaves then coalesce and form a circular wreath, creating a vibrant green outline against a solid black background. Shortly after, a blue globe with a yellow South American continent map emerges and rotates within the center of the wreath. A small, stylized ribbon in red, white, and blue colors is tied at the top of the wreath. The animation is smooth and visually engaging, presenting the brand's logo with a dynamic, nature-inspired feel. The lighting is artificial and uniform, designed to make the animated elements pop against the black. The color palette is primary and bold, featuring dark green, yellow, blue, red, and white.
