0:00split screen before after sleep struggle This is a split-screen video, presented vertically, contrasting a child's sleep difficulties ('How It Started' on the left) with improved sleep ('How It's Going' on the right). The left side cycles through various short clips of a young child in distress. From 0-4 seconds, the child sits crying on a gravel path outdoors, surrounded by dry leaves and green foliage, under soft daylight. From 4-9 seconds, the left panel blurs into a cloudy, abstract texture as if transitioning. From 9-13 seconds, the child is in a car seat, looking visibly tired and rubbing her face. From 13-16 seconds, she is sitting on a light-colored floor indoors, crying and rubbing her eyes, with an adult's arm partially visible. From 16-22 seconds, she's back in the car seat, looking upset while holding a purple stress ball. The overall mood on the left is one of frustration and exhaustion. Dominant colors are muted greens, greys, and black with the child's various outfits adding pops of yellow, pink, and black/white tie-dye. The right side remains constant throughout, showing a child sleeping peacefully in a bed. The bed has a floral duvet cover in pink, white, and muted orange patterns. The child is nestled under the covers, with a small portion of her head and face visible, indicating deep sleep. The bedroom wall behind the bed is split horizontally, with a warm peachy-orange lower section and a light purple upper section. A bedside table with a warm, glowing lamp emits a soft, amber light, and several small photographs are taped to the wall above the bed. The lighting on the right is warm and ambient, creating a cozy and calm atmosphere. Text overlays are consistently present: 'HOW IT STARTED' at the top left with problem statements like 'TAKING HOURS TO GO DOWN', 'CONSTANTLY CRANKY ALL DAY', and 'WAKING MULTIPLE TIMES A NIGHT' on dark grey, rounded-rectangle backgrounds. 'HOW IT'S GOING' at the top right with solution statements like 'FALLING ASLEEP WITHIN 10 MINUTES', 'WAKING HAPPIER & CALMER', and 'NO MORE NIGHT WAKING' on light grey, rounded-rectangle backgrounds. The camera is static throughout, capturing both sides of the split screen simultaneously.