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HookProblem SetupSolution RevealFeature BreakdownProof PointCall To ActionVisual HookTestimonialProduct DemoExplainerProblem-FirstBenefit-FirstOffer HighlightTalking HeadClose-UpScreen RecordingStatic FrameReaction ShotFace First FrameDialogue On CameraText OverlayBackground MusicHappyExcitedConfidentPlayfulTrustworthyMale PresentInfluencer PresenceExpert AuthorityLogo VisibleProduct In HandPackaging VisibleBrand Mention SpokenValue PropositionStatistic MentionDisclaimer PresentOn-Brand Color PaletteCVSHaleonAdvilSensodyneTumsEnd Card

Transcript

0:01Staying on top of your health as a senior should feel simpler.

0:03That's why I'm working with Haleon.

0:04With Medicare Advantage over the counter benefits at CVS, shopping for eligible health and wellness favorites just got easier.

0:11For those of you with Medicare Advantage OTC benefits are there to help you get eligible products like Advil and Sensodyne without having to pay out of pocket.

0:18Just make sure you use them before they expire.

0:21Don't wait to take charge of your health.

0:24Get eligible OTC items at CVS today.

Text on Screen

0:00#ad

0:00#HaleonPartner

0:00Staying on top of your health as a senior should feel simpler

0:00CVS

0:00OPEN

0:00RX

0:00hils my pharmaC

0:00TUMS

0:02Phil Pharmacist

0:02That's why I'm working with Haleon

0:04AdvIl DUAL ACTION

0:04SENSODYNE

0:04With Medicare Advantage over the counter benefits at CVS shopping for

0:06*MAOTC benefits and eligible products vary by plan. Check your plan for specific details.

0:07eligible health and wellness favorites just got easier

0:11For those of you with Medicare Advantage OTC benefits are there to help you

0:16get eligible products like Advil and Sensodyne without having to pay out a

0:19Just make sure you use them before they expire

0:21Don't wait to take charge of your health

0:24AdvIl DUAL ACTION

0:24Get eligible OTC items at CVS today

0:24SENSODYNE

0:27CVS

Scenes (2)

0:00pharmacist explaining medicare benefits

A medium shot captures a male pharmacist, likely in his late 30s to early 50s, wearing a white lab coat over a dark shirt, speaking directly to the camera. He stands behind a light-colored counter, set against a bright, organized pharmacy backdrop. White shelves filled with various medicine bottles and boxes line the wall behind him. To his left, a vibrant pink neon sign reads "Phil's my pharma" with a green neon RX symbol, and a red "OPEN" sign beneath. A small CVS heart logo is visible on a top shelf to his right. The lighting is bright and even, illuminating him and the products he holds. He dynamically gestures, holding up a box of Sensodyne Clinical White, a box of Advil Dual Action, and a bag of Tums Chewy Delights at different points. His expressions are animated, conveying enthusiasm and confidence. He also displays a smartphone screen showing a CVS online product listing. Throughout the scene, white text overlays appear on the lower half of the screen, providing information about Medicare Advantage benefits and disclaimers. The dominant colors are white from the shelves and coat, with pops of pink and green neon, and the distinct colors of the product packaging (blue, red, white).

0:27cvs brand outro

This scene is a full-screen, static graphic featuring the CVS brand logo centered against a solid, vibrant red background. The logo consists of a white heart symbol immediately followed by the bold, white, sans-serif letters "CVS," with a small white registered trademark symbol (®) slightly elevated after the 'S'. The red background is uniform and bright, consistent with CVS branding, creating a clear and impactful brand sign-off.

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