0:00boy with vitamins in pantry A medium shot of a young boy, aged approximately 4-6, with light brown hair and fair skin, sitting on a counter or high stool. He is wearing a casual white and pink tie-dye t-shirt and matching shorts, with a light blue sock on his left foot. He is looking down intently, manipulating a green and blue plastic container of First Day vitamins with both hands. The background reveals a kitchen or pantry area, with shelves filled with various supplement bottles (First Day, Olly, Align, Nature's Way) and other household items, suggesting a domestic setting. The lighting is bright and even, coming from the front-right, creating soft highlights on the boy's hair and clothing. A text overlay, "I kept wondering if his vitamins were doing anything...", is visible on the right side of the screen. The overall color palette is bright and varied due to the product packaging. The camera remains static throughout the shot.
0:02boy eating vitamin A medium close-up shot of the same young boy, now with a wide, infectious smile, looking slightly upwards and to the right of the camera, directly engaging with the viewer. He is wearing a simple light teal t-shirt with a small pocket on the left side of his chest. He holds a white and light blue First Day vitamin container in both hands. With obvious enthusiasm, he opens his mouth and places a small, yellow, star-shaped gummy vitamin into his mouth. The background is a plain, bright white or off-white wall, providing a clean and uncluttered setting. The lighting is soft and diffused, illuminating the boy's face and highlighting his joyful expression. A text overlay, "Then I found First Day (trusted by 800,000+ parents)", appears on the right, signifying a solution to the previously stated problem. The camera remains static.
0:05hand picking gummy An extreme close-up shot, framed from an overhead perspective, looking directly down into a royal blue plastic cup. The cup is partially filled with an assortment of small, star-shaped gummy vitamins, predominantly yellow-orange ones, alongside some darker, possibly berry-flavored, gummies. A fair-skinned adult hand, with well-maintained, short fingernails, enters the frame from the top and carefully reaches into the cup, gently picking out a single yellow gummy. The background is intentionally blurred, revealing a textured, light-colored surface that could be an outdoor patio or a woven mat, with a dark, geometric shadow suggesting a furniture leg. Bright, natural sunlight illuminates the scene, enhancing the vibrant colors of the gummies. Text overlays, sequentially displaying "Clean" and then "Vegan", appear on screen, highlighting key product attributes. The camera is static and maintains a slightly angled downward perspective.
0:08boy and vitamin containers outdoors A medium close-up shot of the young boy from earlier scenes, now situated outdoors in a sunlit environment. He is wearing a distinctive black and white checkered hooded sweatshirt with a prominent front pocket. He holds two First Day vitamin containers—one green and one blue—stacked together in his left hand, positioned just below his chest. He looks slightly up and to the left with a calm, content expression. With his right hand, he reaches into the top blue container to pick out a gummy. The background features the side of a light-colored house with horizontal siding and a dark roofline, clearly indicating a daytime outdoor setting. Bright, natural light illuminates the scene. Text overlays, first stating "Strawberry & orange flavors my son loves" and then "ONLY 2g of sugar", highlight the product's appeal and nutritional benefits. The camera remains static.
0:12product with fresh produce An overhead shot provides a vibrant display of fresh, colorful fruits and vegetables, artfully arranged on a rustic wooden tray and scattered on a light wooden table. The produce includes lush green spinach leaves, bright green broccoli florets, vivid red strawberries, sunny yellow lemon slices, and deep blue blueberries. A fair-skinned adult hand enters the frame from the top-right, gently placing a white and green First Day Kids Multi + Superfoods container centrally onto the wooden table, amidst the wholesome ingredients. The container features 'first day KIDS MULTI + SUPERFOODS' branding and a sun graphic. The lighting is bright and even, enhancing the natural, fresh colors of the produce and the product packaging. A prominent text overlay reads: "97% say it's better than other brands for their kids*". Below this, a smaller disclaimer states: "*Based on a survey of First Day customers. Results may vary." The camera remains static, offering a clear, top-down view.
0:17boy with vitamins and call to action A medium shot of the young boy, featured in previous scenes, sitting comfortably on a clean white surface, possibly a bench or large block. He is wearing the light teal t-shirt and dark pants. He is smiling broadly and looking directly at the camera with a confident and happy expression. With his right hand, he gives a clear and enthusiastic thumbs-up gesture, signaling approval. In his left hand, resting on his lap, he holds both the green and blue First Day vitamin containers, stacked together. The background is a plain, light-colored wall, providing a simple and clean setting that keeps the focus on the boy and the product. The lighting is bright and even, creating soft, appealing highlights and minimal shadows. A text overlay: "Love it or send it back. 45-day risk-free try." serves as a direct call to action, offering a strong guarantee. The camera is static throughout the scene.
