0:00intro better bites overview
The scene opens with a vibrant, textured dark green background, overlaid with light green line-art doodles of various food items such as blueberries, a leaf, an almond, a peanut, and cheese cubes. The primary text 'NEW IN THE DELI' is displayed in a light green rectangle near the top-center, followed by large, bold white text reading 'BETTER BITES FOR BUSY MOMENTS'. Four different pre-packaged food containers are arranged diagonally across the screen, appearing to float. In the top-left, a clear plastic cup contains a parfait with granola, bananas, and a dark syrup. In the top-right, a rectangular white tray holds kale slaw and turkey pinwheels. In the bottom-left, another rectangular white tray is divided into sections, containing hard-boiled egg halves, shredded chicken, chocolatey bites, and two red Babybel cheese wheels. In the bottom-right, a clear plastic cup contains carrot sticks and parsnip sticks with a dip. The lighting is bright and even, highlighting the fresh appearance of the food items. The overall color palette is dominated by rich greens, contrasted with the white packaging and natural food colors. The products slightly shift and rotate subtly, giving a dynamic feel.
0:02power packs spotlight
The scene transitions to feature only the 'Power Packs' product against the same dark green background with subtle food doodles. The text 'NEW IN THE DELI' and 'BETTER BITES FOR BUSY MOMENTS' disappears, replaced by larger, more prominent white text 'POWER PACKS' with light green parallel lines on either side of 'PACKS'. Below this, smaller text reads 'PROTEIN RECOVERY SNACKER' with an arrow pointing down and right, and 'NO ANTIBIOTICS EVER. CHICKEN' with an arrow pointing down and left. The 'Power Pack' tray, containing hard-boiled egg halves, shredded chicken, chocolatey bites, and two red Babybel cheese wheels, is now centered and larger in the frame, slightly tilted. A small, vibrant light green rectangle with 'NEW!' in white text appears to the right of the tray, angled. The lighting remains bright and even, emphasizing the product's details and fresh appearance. The background doodles shift slightly to reveal more almond and peanut shapes. The overall composition is clean and focused on this single product.
0:06grab go bites spotlight
The scene changes focus to the 'Grab & Go Bites' product. The text from the previous scene 'POWER PACKS' and related smaller descriptions fades out, replaced by large white text 'GRAB & GO BITES' with light green parallel lines flanking 'BITES'. Supporting text 'HUMMUS DIPPER' with an arrow pointing down and right, and 'ALL ORGANIC' with an arrow pointing down and left, appear. The 'Grab & Go Bites' cup, containing carrot and parsnip sticks with hummus, becomes the central visual element, enlarged and positioned towards the bottom-center of the frame, tilted. The small 'NEW!' rectangle remains present, now to the right of this cup. The background is still the dark green, textured surface with food doodles, which subtly rearrange to show cheese cubes and a bunch of grapes. The lighting is consistent, accentuating the fresh, vibrant colors of the vegetables. The composition maintains a clean, product-focused aesthetic.
0:10dynamic duos spotlight
The scene transitions to highlight the 'Dynamic Duos' product. The previous text 'GRAB & GO BITES' and its descriptors are replaced by 'DYNAMIC DUOS' in large white text with light green parallel lines on either side of 'DUOS'. Smaller accompanying text reads 'TURKEY MUENSTER PINWHEEL DUO' with an arrow pointing down and right, and 'FRESH KALE SLAW' with an arrow pointing down and left. The white rectangular tray holding kale slaw and turkey pinwheels is now the central focus, enlarged and positioned towards the bottom-center of the frame, tilted. The 'NEW!' banner remains. The dark green textured background with food doodles shifts again, now featuring leaves and a small sprout icon. The lighting remains bright and even, showcasing the freshness and arrangement of the food. The scene maintains a consistent visual style, focusing on a single product with clear informational text.
0:14perfect parfaits spotlight
The scene shifts focus to the 'Perfect Parfaits' product. The previous 'DYNAMIC DUOS' text and descriptors disappear, replaced by 'PERFECT PARFAITS' in large white text with light green parallel lines on either side of 'PARFAITS'. Accompanying text 'BANANA DATE CRUNCH OVERNIGHT OATS' with an arrow pointing down and right, and 'GRAIN-FREE GRANOLA' with an arrow pointing down and left, are displayed. The clear plastic cup containing the granola, bananas, and syrup parfait takes center stage, enlarged and positioned towards the bottom-center of the frame, tilted. The 'NEW!' banner is still present to the right of the cup. The dark green textured background features new food doodles, including blueberries and a stylized parfait cup outline. The lighting continues to be bright and even, highlighting the layered ingredients and textures of the parfait. The visual presentation remains clean and product-centric.
0:18sprouts farmers market outro
The scene returns to the initial comprehensive overview, with all four pre-packaged food containers diagonally arranged across the screen, similar to the first scene. The background remains the vibrant, textured dark green with light green line-art doodles of food items like blueberries, a leaf, an almond, a peanut, and cheese cubes. The main text now displays the 'SPROUTS FARMERS MARKET' logo in white at the top-center, followed by 'FEED THE FEELING' in a yellow rectangle, and then large white text 'ON THE GO'. The four food items—the parfait, the kale slaw and pinwheels, the power pack, and the hummus dipper—are all present and slightly shifting. The 'NEW!' banner has been removed. The lighting is bright and consistent, emphasizing the fresh, ready-to-eat nature of the products. The overall color scheme is vibrant and appealing, concluding the advertisement with brand recognition and a call to action.
