0:00intro logo
The scene opens with the 'Grove Collaborative' logo centered on a solid teal-green background. The word 'Grove' is large and white in a serif font, while 'COLLABORATIVE' is smaller, sans-serif, and also white, positioned directly below 'Grove'. The lighting is even and soft, providing a clean, minimalist aesthetic. The color palette is dominated by the calming teal-green and crisp white text, conveying a fresh and modern feel. There are no other elements or actions in this scene.
0:00messy detergent bottle
A medium close-up shot focuses on the top half of a vibrant orange plastic laundry detergent bottle. The bottle is visibly messy, with dark, sticky drips of detergent running down its sides, particularly around the handle and spout. The background is softly blurred, showing a light-colored woven basket and hints of blue fabric, suggesting a laundry room or utility area. The lighting is natural and bright, creating some soft highlights on the plastic. The dominant colors are the bold orange of the bottle contrasted with the dark brown drips. An animated teal-green text box slides in from the bottom left, displaying 'Stop using wasteful, messy detergents' in white, sans-serif font.
0:03woman hanging laundry
This is a medium close-up shot of a woman with medium brown hair, styled in soft waves, smiling brightly as she reaches to hang a piece of rust-orange fabric on a white clothesline. Her face, framed by loose strands of hair, expresses genuine happiness and contentment. She is wearing a light olive-green knit sweater. The background is an out-of-focus lush green, suggesting an outdoor garden or backyard setting under natural, bright sunlight. A blue denim item hangs on the clothesline to the left, slightly out of focus. The scene has a warm, inviting color palette with natural greens, the warm rust of the fabric, and the woman's healthy skin tones. An animated teal-green text box appears from the bottom left, stating 'Give your laundry an eco refresh' in white, sans-serif font.
0:06grove detergent and dispenser
The scene features a product shot on a countertop, showcasing Grove Collaborative's 'Ultra-Concentrated Laundry Detergent' in a flexible white pouch with a yellow label, and a white, elegant glass dispenser filled with light yellow liquid detergent. The items are arranged side-by-side, with the pouch on the left and the dispenser on the right. A hand, with red painted nails, reaches in from the right to grasp the handle of the dispenser. In the background, a woven basket contains folded blue fabric and several bright yellow lemons in a white metal bucket with 'Grove' inscribed on it. A green fern plant adds a touch of nature to the left background. The lighting is soft and even, highlighting the clean, modern design of the products. The overall color scheme is fresh, with whites, yellows, and natural greens. An animated teal-green text box slides in from the bottom left, displaying 'With our plastic-reducing glass dispenser & detergent set' in white, sans-serif font.
0:09dispensing detergent close up
A close-up shot shows a white, cone-shaped detergent dispenser being held by a hand and tilted to pour a stream of clear liquid detergent into the detergent tray of a washing machine. The top of the dispenser is out of frame, focusing on the spout and the flow of liquid. The detergent tray, made of dark gray plastic, is slightly blurred in the foreground. The background is a clean, bright, and slightly out-of-focus laundry area, with a white spray bottle, a light blue towel in a woven basket, and white dryer balls visible. The lighting is bright and even. A circular graphic in the top right corner says 'ZERO MESS' in white text on a teal-green background. A teal-green text box appears from the bottom left, stating 'Reusable detergent dispenser eliminates sticky dribbles' in white, sans-serif font.
0:13measuring detergent
This scene is a medium shot of a hand holding the white, elegant glass detergent dispenser, demonstrating its measuring function. The dispenser is designed with a separate lower chamber that fills with a precise amount of liquid when the main reservoir is tilted, then can be poured out. The hand, with light skin and a simple ring on the ring finger, skillfully manipulates the dispenser. The background reveals a clean, well-lit laundry room setting, with a woven basket containing a light blue towel, a bowl of bright yellow lemons, and white spray bottles on a shelf. The lighting is soft and ambient. A circular 'ZERO MESS' graphic is present in the top right corner. A teal-green text box slides in from the bottom left, displaying 'Automatically measures the perfect amount for each load' in white, sans-serif font.
0:17discarding old detergent
The scene focuses on a person's legs and hand as they open a wooden cabinet drawer to reveal two bins: a black one and a blue recycling bin. The person is wearing dark green skinny pants and white sneakers, with their right leg bent. A hand, with a silver ring on the ring finger, enters the frame to place the previously seen messy orange detergent bottle into the blue recycling bin. The floor is light-colored wood with a textured grey rug. The cabinet itself is made of warm-toned wood. The lighting is bright and indoor. A teal-green text box slides in from the bottom left, displaying 'Removing wasteful plastic dispensers from your routine for good' in white, sans-serif font. The camera is positioned at a low angle, looking slightly upwards towards the cabinet and the action.
0:21outro product offer
The final scene is a static product shot similar to an earlier one, but with an added promotional offer. The Grove Collaborative laundry detergent pouch, the white glass dispenser, and a white spray bottle (labeled 'Grove Stain Remover') are arranged neatly on a light gray countertop. A blue and white striped towel is folded beneath the spray bottle. In the background, a green fern and a white bucket with lemons are visible. The top half of the screen is dominated by a solid teal-green banner with the 'Grove Collaborative' logo in white. Below the products, a teal-green text box prominently displays the offer: 'Free $35+ Laundry Gift Set with first order!' in white, sans-serif font. Two large, animated downward-pointing teal arrows slide in from the bottom, emphasizing the call to action. The lighting is bright and even, highlighting the products. The overall color scheme is clean and fresh, promoting a sense of eco-friendliness and value.
