0:00product on plants text overlay The scene opens with a white, rectangular phone case featuring subtle, light-colored flecks scattered across its surface, resting diagonally on a bed of vibrant green, small-leafed plants. Small, delicate light purple flowers are interspersed among the foliage, adding hints of color. The background is softly blurred, enhancing the focus on the phone case and plants. There's a subtle mist or light effect suggesting a gentle, natural atmosphere. The overall color palette is dominated by greens and purples, with the phone case providing a soft, pastel contrast. Text in a bold, black sans-serif font is overlaid on the upper left side, reading 'THIS COMPANY IS TRYING TO CREATE A WASTE FREE FUTURE'. The camera is static, focusing on the product in a natural setting.
0:03female talking head enthusiastic A medium close-up shot of a young adult woman with dark brown hair, pulled back into a ponytail, and light skin. She is wearing a mustard yellow and white striped t-shirt and a delicate gold pendant necklace. Her facial expression is enthusiastic and friendly, with a wide smile and sparkling eyes, indicating happiness and satisfaction. She looks directly at the camera, gesturing slightly with both hands raised, palms open, suggesting excitement. The background is an indoor setting, likely a bedroom, with warm lighting. To her left, part of a white chair and a wardrobe with a red polka-dotted garment hanging are visible. To her right, a colorful, patterned pillow and a wooden headboard are partially in frame. The lighting is soft and even, highlighting her face. The overall mood is positive and engaging.
0:06blurry face text overlay The scene is intentionally blurred, featuring an indistinct, light-skinned face in the center, making it difficult to discern specific features. The background is a warm, unfocused mix of brown and beige tones. Overlaid on the blurred imagery, bold black text reads '& EVERYONE IS TALKING ABOUT IT'. This blur effect creates a sense of transition and emphasizes the text. The lighting appears soft and diffused, contributing to the ethereal, out-of-focus aesthetic. The absence of sharp details draws attention to the message, implying widespread discussion about the product or company.
0:07male with phone text overlay A medium shot captures a young adult man with dark, curly hair. He is wearing a dark blue hooded sweatshirt, and dark-rimmed glasses are perched on his head. He holds a dark gray smartphone, which is encased in a Pela phone case, at eye level, presenting it towards the camera with a subtle, confident smirk. His gaze is directed just past the camera. The background is lightly blurred, showing warm, neutral wall colors. Natural light illuminates him from the front. The overlaid text '& EVERYONE IS TALKING ABOUT IT' remains prominent in the upper part of the frame, linking this shot to the previous one and reinforcing the message of popularity and widespread appeal.
0:07close up pela case This is a detailed close-up shot focusing on the back of a dark gray Pela phone case. The case features a subtle, textured pattern of embedded light-colored flecks, indicating its flax-based, compostable material. The 'pela' logo, in a clean, modern font, is subtly debossed into the lower right corner of the case. A hand with light skin tone is gently holding the case, with the thumb resting near the bottom. The background is softly blurred, showing an indistinct warm tone, allowing the case to be the primary visual focus. The lighting is soft and even, highlighting the texture and details of the case. The shot emphasizes the unique material and branding of the product.
0:09female talking head testimonial A medium close-up shot of a young woman with long, wavy brown hair, styled with a part in the middle. She has a bright, engaging smile and is wearing a white top with intricate lace detailing on the shoulders and neckline, giving it a delicate texture. She is speaking directly to the camera, her facial expression conveying sincerity and satisfaction. The background is an indoor setting with warm lighting, featuring a blurry red couch behind her, suggesting a comfortable, domestic environment. The lighting is soft and natural, illuminating her face and hair. The overall atmosphere is warm and inviting, emphasizing her positive endorsement.
0:11hand placing case on ground The scene features a close-up shot of a light-skinned hand gently placing a dark green Pela phone case onto a dark, earthy ground mixed with patches of green moss or grass. The case lies flat, showcasing its minimalist design and the subtle flecks within its material, characteristic of Pela products. The 'pela' logo is visible, debossed into the lower right corner of the case. The background is out of focus, consisting of dark soil and green foliage, maintaining a natural, organic theme. The lighting is natural and diffused, emphasizing the texture of the ground and the case. The action highlights the product's connection to nature and its compostable properties.
0:14male child inspecting case A medium close-up shot of a young boy with light skin and short hair, wearing a black baseball cap and a gray hooded sweatshirt. He holds up a vibrant purple phone case with white flecks, inspecting it closely with an inquisitive expression. He then turns the case to show its side profile to the camera, demonstrating its features. Several colorful beaded bracelets are visible on his right wrist, adding a touch of youthful personalization. The background is a plain, light-colored wall, ensuring full focus on the boy and the product. The lighting is bright and even, highlighting the color and texture of the phone case. His active handling of the product suggests ease of use and appeal to a broad demographic.
0:17female with pink hair showing case A medium close-up shot captures a young woman with distinctive bright pink, curly hair and light skin. She has a nose ring, lip piercings, and dark eye makeup. She is wearing a dark, patterned tank top. Initially, she looks down at a phone (not fully visible) and then raises her head to look directly at the camera, holding up a light blue phone case. Her expression is enthusiastic, with a wide smile, as she shows off the case. She points to a detailed turtle design embossed on the back of the phone case, highlighting its unique artistic feature. Multiple ornate rings are visible on her fingers. The background is a plain, light-colored wall, keeping the focus on her vibrant appearance and the product. The lighting is bright and even.
0:23female demonstrating case grip A medium close-up shot features a young woman with short, reddish-brown hair and light skin, sporting vibrant red lipstick and a nose piercing. She wears a black tank top and a smartwatch on her left wrist, along with several visible tattoos on her arms. She is enthusiastically demonstrating the grip of a bright yellow phone case, holding it firmly and rubbing her fingers against its textured surface to emphasize its non-slip quality. Her gaze is directed at the camera with an engaging smile, suggesting confidence and satisfaction. The background is an indoor setting with neutral walls and a framed picture visible to her left, indicating a casual home environment. The lighting is soft and clear, highlighting her actions and the product's features. The shot focuses on the functional benefits of the phone case.
A close-up shot focuses on a hand, clad in a long-sleeved shirt, as it slides a dark green phone case into the back pocket of a pair of dark gray pants or shorts. The phone case has a textured, flecked surface characteristic of Pela products, and the 'pela' logo is subtly debossed on its back, just visible as it enters the pocket. The fabric of the pants is durable, likely denim or canvas. The background is blurred, providing a shallow depth of field that keeps the focus squarely on the action of placing the case. The lighting is bright and even, accentuating the textures of the case and the clothing. This shot implies the product's portability and everyday practicality.
0:31taking photo with case An over-the-shoulder shot shows a person holding a smartphone encased in a dark green Pela case. The screen displays the phone's camera interface, showing a small duck resting on rocks by a body of water. The person's thumb is positioned over the shutter button, about to take a picture. The background is blurred, with hints of water and natural light. The lighting is bright and outdoor-like, enhancing the natural setting shown on the phone screen. The shot highlights the phone case's compatibility with outdoor activities and its protective nature, suggesting that users can confidently take their phone anywhere to capture moments.
0:33female demonstrating case sturdiness A medium shot frames a young woman with short, dark hair, light skin, and hoop earrings, wearing a red t-shirt with a small yellow design on the front. She is sitting at a wooden table with a white, cat-themed mug filled with a beverage in front of her. She holds a light blue Pela phone case, demonstrating its sturdiness by slightly bending and tapping it. Her expression is confident and articulate as she speaks directly to the camera. The background features a glass door with square panes to her left and a brick wall with a flat-screen TV to her right, providing a cozy indoor home setting. The lighting is soft and bright, illuminating her face and the product. This scene emphasizes the protective qualities and durability of the phone case.
0:37man cutting rope on beach A medium close-up shot captures a man with a brown baseball cap, sunglasses, and a short beard, wearing a blue t-shirt and camouflage-patterned shorts. He is sitting on rocky ground, intently operating an angle grinder to cut through a thick, dark rope. He wears protective gloves and appears focused on the task. The background is composed of large, rough rocks under bright, natural sunlight, suggesting an outdoor, rugged environment, possibly a beach or coastline. The scene conveys a sense of environmental clean-up or conservation effort, linking the product's eco-friendly mission to real-world actions. The color palette is earthy and muted, dominated by browns and blues.
0:39aerial beach clean up A high-angle, wide shot captures a rugged beach or coastline, featuring a rocky terrain leading down to the water. The landscape is scattered with various forms of debris, including what appears to be discarded fishing nets, plastic, and other trash. Several large white bags, presumably filled with collected waste, are visible, indicating an ongoing clean-up effort. Small figures of people are seen in the distance, engaged in activity on the beach. The sky is overcast, casting a soft, diffused light over the scene. The color palette is natural and somewhat desaturated, with earthy tones of brown and gray from the rocks, contrasting with the white bags and occasional pops of color from the debris. This shot provides a broader context for environmental action, emphasizing the scale of waste and the effort to mitigate it.
0:41close up hand pressing button A tight close-up shot focuses on a light-skinned hand, with neatly manicured short nails, pressing a gold-colored side button on a light pink Pela phone case. The case is lying flat on a textured gray concrete surface, which appears slightly rough. The Pela logo is subtly debossed on the back of the case, near the bottom. The lighting is bright and natural, casting a soft shadow of the hand onto the case and concrete, indicating outdoor conditions. The scene emphasizes the tactile experience of interacting with the phone case, highlighting the quality of its buttons and its sleek design. The color palette is soft, with the pastel pink contrasting with the neutral gray.
0:45case into jeans pocket A close-up shot focuses on a light-skinned hand, with neatly manicured nails, as it slides a light pink Pela phone case into the back pocket of a pair of light blue, ripped denim jeans. The case features the 'pela' logo subtly debossed on its back. The texture of the denim, including the distressed areas and stitching, is clearly visible. The lighting is bright and natural, creating clear highlights and shadows on the fabric and the case. This shot reinforces the product's slim profile and ease of portability, showcasing it as an everyday accessory that fits seamlessly into a casual, active lifestyle. The color palette is dominated by light blues and pinks.
0:47taking photo of ice cream An over-the-shoulder shot shows a person holding a white smartphone encased in a light pink Pela case. The phone screen displays the camera interface, currently focused on a vibrant green ice cream cone. The person's thumb hovers over the shutter button, ready to capture the image. The background is brightly lit and out of focus, suggesting an outdoor, possibly urban, setting with some blurry reflections on a light surface. The lighting is clear and sunny, enhancing the bright colors of the ice cream and phone case. This scene highlights the phone case's aesthetic appeal and its role in an active, social lifestyle, where capturing enjoyable moments is key.
0:49female talking head affirmative A medium close-up shot captures the young adult woman from an earlier scene (Scene 2) with dark brown hair pulled back, wearing a mustard yellow and white striped t-shirt. Her face fills a significant portion of the frame, and she looks directly at the camera with a broad, confident smile and bright eyes. Her expression conveys strong affirmation and satisfaction, with her mouth slightly open mid-speech. The background is softly blurred, showing hints of the same indoor, bedroom-like setting with warm tones. The lighting is even and gentle, highlighting her features. The mood is positive and conclusive, providing a final enthusiastic endorsement.
0:50hands sifting flax text overlay A close-up shot focuses on two light-skinned hands, one held above the other, sifting a stream of small, golden, granular material that appears to be flax seeds or fibers. The material gently falls from the top hand into the cupped palm of the bottom hand. The background is a soft, blurry expanse of deep blue, suggesting a body of water or a distant horizon under clear skies, creating a serene and natural setting. The lighting is bright and sunny, highlighting the golden color of the flax and the textures of the hands. Overlaid in bold white sans-serif text is 'MADE FROM FLAX', directly emphasizing the product's natural origins. The color palette is dominated by blues and golds, evoking a sense of organic purity and natural sourcing.
0:52case decomposing in soil text overlay An overhead, close-up shot shows a light green phone case, still somewhat recognizable in shape but partially broken down, embedded in dark, rich soil and covered with patches of green moss. As the video progresses, the case visibly decomposes further, breaking apart and blending into the soil, with fragments of green moss and soil gradually covering and replacing its form. The scene strongly conveys the concept of biodegradability. Overlaid in bold white sans-serif text is '& 100% COMPOSTABLE', clearly stating the product's environmental benefit. The color palette is natural, dominated by dark browns and greens. The lighting is soft and even, making the decomposition process clear and visually impactful.
0:54pela logo call to action The scene displays a clean, minimalist white background. Centered in the frame is the 'pela' logo, rendered in a modern, rounded dark gray font. A small, vibrant green leaf icon replaces the dot above the 'e', subtly reinforcing the brand's ecological identity. Below the logo, in a lighter gray, smaller sans-serif font, is the call to action text: 'Click to learn more'. The lighting is bright and uniform, ensuring high contrast and readability. The overall aesthetic is sleek, professional, and clear, serving as a direct and concise end card for the video. The simplicity of the design focuses entirely on brand recognition and encouraging further engagement.
